#Marketing

The International Marketing and Customer Experience for the Hospitality Industry

Core target market with characteristics and expectations:

Mandarin Oriental, Lake Como is a five-star luxury resort located in the Blevio in the province of Como, Italy. The heart of the entire resort consists of the Villa which was nearly notable where the composer wrote his two most four works. Roda and Csino Riviereare the two formers of the company. Lake Como is the hotel that drives from the chain of Mandarin Oriental group. It is a resort hotel that has a neoclassical architectural design. It exists in the Blevio city of Italy. The target market of the company appears to cater to every type of person in the luxury sector as is reflected in the high-class amenities. The Michelin restaurants and the spas are the entire leisure activities of the hotel that grab the attention of the customers. Families, backpackers, retirees, and couples, as solo travelers, are the main customers or the target market of the Mandarin Oriental, Lake Como Hotel which affects the business directions and leads the cleared plan. In a nutshell, hotel market segmentation is the process or way of dividing potential guests into key groups based on a set of shared characteristics. The general marketing strategies will point to age, race, and other personality traits when creating these groups effectively.

Leisure travelers, business travelers, and solo travelers are the main target market that wants the entire products and services from the hotel. The hotel develops advanced practices to improve the entire values and the building of the cleared operations in the organized values. Group travelers and wellness travelers are also satisfied with the entire experience and the services of the company regarding the entire change. The compassion of the audience can reveal a site’s current market share across different audiences. The largest group visitors of are 25 to 34 years old who like to explore the world and the broad practices of the hotels. Customers of the hotel company directly improve the business practices and lead clear changes. To build the organizational directions and lead better processes, the entire activities can be updated in the specific directions. The customers of the organization are the integral element that has the higher expectations to take the instant practices and update the business roles. Customers of hotel companies improve the organizational values and lead the interactive operations. As a target market, customers expect the entire knowledge and lead the cleared resources as doing the higher intentions.

Given the operational plans and the entire changes, the business applications are added. Better travel opportunities and the proceeding the business approaches, the current activities are addressed in the convenient actions. Taking the organizational growth and leading the interactive values, the firm’s overall growth will be addressed. Higher the experiences from the customers and address the reliable knowledge; the current activities can be applicable. Determination of the broad experiences and the entire values, the firm’s directions are addressed in the organized values. Affordable services of the business, generate reputational aims, and the organizational conveniences are added during the entire period. The hotel industry will grab the overall intentions and give priority to the customer. Lake Como is the hotel of the Mandarin Hotel that improves business success and takes reliable attention. As a convenient operation, the company’s customer experience will be valuable in the future.

External factors influence the consumer’s demand:

In the Mandarin Hotel, Lake Como, different factors affect consumer behavior because consumer satisfaction and their entire values are added to take the broad changes. Customers of the business are the reliable addressing terms that increase the firm’s values. Hotels improve the customer’s services and the determination of the entire experience in the future.
Lake Como improves organizational success by determining internal practices regarding accurate planning. Building the consumer’s policies and implementing the organizational values, the firm’s addressed are available. Various enteral factors affect the demand of the consumers in the entire progress of the business and lead the business growth regarding the entire decision. Tracking the organizational directions and leads the higher attention, the firm’s values are applicable in convenient forms

Social factors:

Different social factors affect the demands of the consumers and observe the clearest changes in the business directions. The level of income, ethnicity, and the consumer’s perceptions are the key terms that affect the business’s long-term values and take the business values. Giving the operational progress and managing the clearest changes, the business roles are added to increase the business activities in convenient actions. All the operations and certain practices are valuable to take the higher changes and acting the business roles. Mandarin Hotel, Lake Como develops advanced practices that increase the business values and lead the cleared operations. The occupation, role in society, and the culture of the people are the key factors that affect the organizational resources and the overall demands of the consumers. The instruction of the consumers and the long-term plans directly motivate them to achieve success Lake Como offers the higher prices of the hotel facilities and resorts to the clients. Due to the level of income and the social classes, the entire practices of the business are affected. The social class and the income level of the people are the clear operations that affect the business’s long-term innovation in accurate planning.

Competitor’s price and productivity level:

The Hong Kong and Shanghai Hotels and Regal Hotels International Holdings are the main competitors of the Mandarin Oriental, Lake Como hotel that improve the organizational practices and lead the greater directions. Managing the proper intention of the business and leading the cleared operations, the firm’s core values are added. The prices of competitors are changed which affects the broad changes and leads the interactive values. Due to the adorable as well as the reliable prices of the company, the management of the company develops entire practices that increase the organizational values and update the entire facilities. Hong Kong improves its organizational presence and leads interactive changes in convenient actions.

The social factors build valuable growth and lead the higher interactive changes. Regal Hotels and the Hongkong or Shanghai hotels improve certain descriptions regarding the better areas in convenient actions. Managing the organizational directions and giving higher priority to the employees, the business directions are added. Implementing the higher changes and managing the reputational values, the firm’s attraction is added. Competitive prices are the external factors that affect the business values regarding the clear and operational business directions.

Cultural factors may influence the customer’s experience:

The cultural factors have a strong impact on the performance of the business and determine the cleared operations. Giving the operational plan and managing the proper cultural values, the company’s strategies are added. Basic values, needs, wants, preferences, perceptions, and entire behaviors are observed and learned by the consumer from the near family members and the key important people around them. Previous customer experiences with the bread, the entire exceptions with other brands, marketing, and communication, and the exceed of customers’ expectations. The cultural factors directly refer to the set of values, and belief systems, and a date learning employees are added to increase the organizational values. To enhance the organizational performance and set the key decisions, the business roles are valuable to interact with the customer’s expectations. Cultural shape and norms refer to the rules that govern or the considered to add broad values. These activities will be active eras that lead to the interactions of the customer’s experiences. The set of beliefs, moral values, traditions, and language concerns are also the cultural factors that affect the consumer behavior of the Mandarin Hotel, Lake Como. By defining the group of people and adding the higher changes, the hotel can boost the satisfaction of the customers.

The creation of culture, geography or historical terms, and business advocacy are the broad operations that affect the business’s long-term facilities. As the particular group of people, the business interactions are added to take the reliable attentions. Customers expect the bargain in the form of prices and quality because these are two aspects of their entire level of satisfaction. Generating the business values and leads the proper intentions, the firm’s proper advocacy becomes rare. Mandarin Oriental Hotel bellies the set of norms and the buying decisions that are the cultural factors of the customers to raise the experience in the hotel. Offering the facility of the languages, foods, and other traditional activities, the business values become effective in the future. There are valuable practices that increase the organizational directions and take the most reliable intentions as doing the internal plans. These factors have a significant influence on the dimensions of the business and taking the best operations as doing the entire practices. Giving the proper values and updating the higher roles, the hotel operations are added in the convenient roles.

The level of expectations of the consumers is affected by the development of the entire changes and leads to the most organized networks in convenient forms. The cultural factors affect the organizational values and lead the higher changes as doing the accurate planning. Foods, tastes, facilities of residence, beliefs, norms, and the language in the hotel improve the experiences of the customers. So, Lake Como Hotel of Mandarin improves business intentions and generates higher practices in accurate planning.

All of these activities increase the organizational values and update the higher attractions in the organized planning regards the cleared practices and take the authentic changes. So, the awareness of needs and the evaluation of the options about the decision-making directly impact the experiences of the consumers in the value-added activities that lead the higher changes.

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