Marketing Analysis of L’Oreal

This report “Marketing Analysis of L’Oreal” aims to create a comparative analysis of the brands as refers to the evaluation of the marketing mix. The head and shoulder shampoo and the L’Oreal Elvive Shampoo are two selected brands or products discussed in this marketing planning report. The products of the head and shoulder are formulated to fight the symptoms and the causes of dandruff. This shampoo has higher demand across all over the world.

On the other hand, generation X or the baby boomers are the main targeted eras of Loreal Elvive Shampoo that describe the major terms and refer to the business consistency regarding particular decisions. As shifting gigantic, there are more than 29 million units of head and shoulder shampoo bottles sold all over the world. To maintain the satisfaction of the target market, both brands of cosmetics improve their pricing as well as promotional strategies.

Findings:

Comparison of target market:

Table 1Comparison of target markets.

Comparison.	Head & Shoulder Shampoo.	L’Oreal Elvive Shampoo.
Age.	Generation X	Generation Z or X.
Gender.	Male and female.	Mostly women.
Personal disposal income.	More than 100 dollars.	Above 100 dollars.
Social class.	Higher middle-class consumers are brand-savvy adopters.	Higher middle-class consumers as the adopters of brand savers.
Level of education.	Higher secondary.	Higher secondary.
Family lifecycle.	Individual or owned.	Individual.
Lifestyle.	Independent.	Independent.
Other brands they like.	Sunsilk and Lifebuoy.	Unilever or Revlon.
TV programmers.	Movies and talk shows.	Movies, news, and dramas.
Hobbies.	Gardening, Reading, etc.	Learning, reading, photography, etc.

The target market of Head and Shoulder Shampoo is Generation X which refers to both males and females. It is one of the best and most convenient shampoos in terms of protecting hair from dandruff. So, the global maker is targeted by the business due to the strong brand awareness and the entire practices of the business.

On the other side, L’Oreal Elvive shampoo also refers to the ability towards the best approaches regarding instant change and maintaining the best tools towards sustainable policies. The individual or owned lifecycle of the family refers to the business consistency regarding the change and managing the best values towards the clear change. Various TV programmers improve their roles and build competency towards change. The target market of both cosmetics brands is reliable and represents the company in the global market.

Product:

Shape, packaging, and color scheme:

According to Levitt’s model, shape, packaging, and color scheme are the key terms that refer to the instant image and the specification of the product. The shape of the head and shoulder is the bottle that occurs in different sizes. There is a protective lid placed on the top side of the shampoo that improves its stability and visual relations regarding the business forms. It cleans, flakes, and protects the ingredients very well.

On the other side, the shape, packaging, and color scheme of L’Oreal Elvive shampoo depends on the different resources. The caring shampoo is enriched with a cocktail of Keratin. The cleanses and helps to reinforce the hair directly improving the business tools regarding the best guidance.

To improve the greater values and maintain the higher roles, the business transformation becomes stable. There are different color schemes according to the flavors that evaluate the current process toward the greater decisions to maintain the greater forms. it reduces the appearance of split ends.

Functional and emotional level:

Head and shoulder producers are based on the emotional level because they protect the hair and provide the solution to dandruff that emotionally connects the target market to the business concepts. These innovations and the best practices will transform the greater guidance as it refers the better values. On the other hand, L’Oreal shampoo refers to the functional level motivation because it deals with higher consistency and maintains greater innovation as doing the best or the referral terms. To increase the business functions and manage greater guidance, the organizational changes are stable regarding the best forms.

Brand values:

The brand value of head and shoulder shampoo depends on its safety and effectiveness for everyone. It is the brand’s conscious value that increases the business resources and maintains the greater approaches. All about giving confidence and maintaining the best roles, the business strengths are stable. At L’Oreal there are six values at the heart of everything that consist of passion, innovation, entrepreneurial spirit, and the quest for excellence are the broad values of the brand that increase the business terms and maintain the business success.

According to the brand personality model, the Head and Shoulder exist in the excitement category because people like to use this product as it is the most useful and the problem-solving product. Head and Shoulder is the beauty product that independent and the contemporary terms regarding the greater valuational goals.

Because the demand level of head and shoulder is high across the global makre.t on the other side, the Loreal shampoo exist in the Sophistication category because it leads with the upper-class, glamourous, good looking, and the charming characteristics.

According to Aaker’s model, brand awareness, perceived quality, brand association, and brand loyalty are the four terms that increase the overall stability and the business’s entire positioning level. Head and Shoulder promises to remove 100 percent of dandruff flakes from the heads of people. It unsprings mission for the environment leave no trace on the particular planet. The quality of the head and shoulder is very effective because it controls flaking dandruff and adopts unique formulas.

Head and shoulders give a higher level of confidence that means much of what we rely on. Around 27 percent of hair care users in the United States say they are allowed to use the Head and Shoulders again. By setting about the 32% usage share of the brand as means of 84% of their users that shows loyalty. The Loreal shampoo has also the perceived quality that provides excellence in shiny hair. 82% of the users of Loreal show higher loyalty to the brand as improves the best guidance regarding the instant changes toward the effective plans.  

From this model, the head and shoulder exist in the brand loyalty because the sales of these products are higher that increase the reputational values regarding the particular decisions. On the other hand, the Loreal shampoo exist in the perceived quality that improve the organizational preference and the customer’s satisfaction. Loreal shampoo is best known for the higher or perceived quality. Because the company builds the higher satisfaction of the customers and generate the long-term decisions regarding the associated forms.

Price:

Table 2 Market price.

Companies and competitors.	Market price (in British prices).
Head and Shoulder shampoo.	£12.39
L’Oreal Elvive Shampoo.	£5.79
Pantene,	£21.56
Nanogen.	£23.96

The Head and Shoulder is a shampoo that runs its operations all over the world. The brand also uses a promotional pricing strategy during the summer when it offers discounts on the entire range of the product. Further, the company will raise its overall sales and lead to higher revenues regarding the instant actions.

On the other hand, L’Oreal Elvive shampoo uses the value pricing strategy. The demand for Loreal shampoo raises the best roles and updates the clear or sustainable practices. To boost the business decisions and maintain the greater formation, the firm’s conveniences are sustained. L’Oreal and Head and Shoulder both are cosmetics brands that have a higher and stronger image regarding effective or reliable plans.

Place:

Head and Shoulder is successful in establishing itself as a reliable brand in the global market. The company has a production system and factories that are spread all over the world. By adding greater formation and maintaining the best values, business consistency helps to take the entire practices that can be transformed or sustained to get greater innovations. These activities are valuable to achieve higher success and maintain the distribution channels.

L’Oreal Elvive Shampoo has also a production system that increases the business roles and maintains the best decisions regarding instant decisions. As traveling the best operations and maintaining effective roles, the firm’s conveniences are sustained to get the possible change. The Loreal brand has a direct or indirect distribution system regarding instant change.

Promotion:

Various promotional strategies are used to improve the business functions and maintain the greater forms. Head and shoulders create informational, aggressive, and creative campaigns that improve the awareness and promotional terms of the business.

Ads came up on different media like television channels and posters or newspapers regarding the best policies. Loreal brand also promotes its products or shampoo through TV commercials, ads on social media platforms, and the website of the company.

Both brands use online as well as offline media that will increase the best practices regarding instant change and update the greater awareness as valuable and sustainable terms. Fostering the business as different promotional awareness programs that will update the best policies and motivate clear thinking toward reliable practices. Leading the business activities and maintaining better policies, the firm’s conveniences are stable.

Conclusion and recommendation: Marketing Analysis of L’Oreal

In this report, there is a comparative analysis of both Head and Shoulder shampoo and the L’Oreal Elvive shampoo brands that increase the business roles and maintain greater innovation. The evaluation of the business forms and maintaining the greater decisions, the firm’s activities are stable and will define the advanced and effective terms based on the strategic guidance.

The target market, price, place, promotion, and the characteristics of the products that depend on the business values directly organize the business forms regarding the entire changes. For managing the business competencies and maintaining better roles, the firm’s conveniences are stable.

There a direct or indirect distribution channels that are used by the brands to promote their products. Head and Shoulder and L’Oreal shampoo brands should use effective pricing strategies that will help to lead sales and gain competitive advantages as compared to the other competitors that offer the best guidance.