Investigate and Analyze the Strategy of Nike
Nike is an American multinational firm that is designed for engaging, developing engaging manufacturing, and worldwide marketing towards services. Marketing and sales of footwear, apparel equipment, and accessories or services are the main areas offered by the Nike company. The headquarters of the company existed in Beaverton Oregon. Nike company is the world’s largest supplier of athletic shoes, as well as a major manufacturer of sports equipment with revenue in the excess of US$46 billion in its entire fiscal year 2022.
The company was founded in the year 1964 and relates to the industry of Apparel, Accessories, and sports equipment by the founder Bill Bowerman. Nike company served the area worldwide by selling authentic shoes as well as apparel with sporting goods and accessories. The revenue of Nike in the year 2022 was US$46.71 billion and the operating income related to the entire plan is US$6.86 billion which motivates it to get more success.
The investigation and critical analysis of the strategy, significant challenges that facing by the company in recent years, analysis of the management of the challenge with the leadership capabilities, communication, and the culture of the organization, the changes in policies and procedures that affect the current values of the business, and developing the 3 recommendations that support the entire organization is defined in this report. With these activities, the Nike company direct the company and engage with the customers and other key stakeholders that are integral part related to the best values.
Read more: Customer Experience Strategy of Nike
Investigate and analyze the strategy of the firm:
In this report, there is Nike company is selected that gives the best quality products related to sportswear, clothing, shoes, and accessories. With the offering of unique strategies, the Nike company can target the overall values and determine better success in reliable ways. The success of a company determines the best plans whether it is related to the business values or not that suffered the greater achievements and boost the current practices.
Nike company improves the performance of the business by offering unique products and raising the satisfaction of the customers. The strategy used by the Nike company is based ondifferentiation because the company develops unique products and practices for the convenience of the customers that are an integral part of the business’s success.
This strategy of the company determines the best practices and keeps changing it from one key competitor. In the global market, the differentiation strategy of Nike company changes the entire structure of the business and motivates the given planning whether it is reliable or not.
The differentiation strategy helps the company to increase performance and update the most reliable and sustainable change that can appear in the entire plan. These activities and values can be transformed to get success and raise the entire process of business decisions. The flow of organizational success and its key culture affect the progress of the firm in terms to determine the best techniques it is suitable to not for better success.
Differentiation is the unique strategy that increases the performance of the firm and raises the overall growth values in the global market. Organizational success and growth can be increased when the differentiation strategy is affected to get a reliable plan. By offering unique products and transforming the current practices, the business values can be strong as it determines the overall values.
The differentiation strategy is reliable that raises the overall plan and the number of satisfied customers of the Adidas company. The success of the company can be enhanced by developing strong plans and raising clear changes toward effective plans.
According to the general or external environment model, different factors affect the performance of the business and its entire growth plans. Nike company runs its functioning in the global market that’s why the global supply chain operations are impacted by the key values and organized the core values as per the required term of the business.
The political, economic, social, environmental, technological, cultural, and legal with other internal forces affect the organizational strategy of the Nike company. The satisfaction of the employees of the company and maintaining the higher success of the business in the international market, the Nike company uses advanced practices whether it is sustainable or not.
By determining the better practices and raising the current sources, the organizational practices must be determined and it takes the convenient values either the relationship of the business or the core techniques.
The differentiation strategies of Nike company improve the success of the business and build the most reliable values in the customer market. Customers of the organization are the main part that can be affected by the change of differentiation strategy. The environment of Nike company affected by the change of policies of the government as well as the change of preferences of the customers that are reliable or sustainable in the given terms.
Nike company raises its current values and motivates clear practices that it is determined as the best plans and get the most reliable values. Nike adopted the strategy of differentiation that help to resolve the negative impact of external factors and observed better changes in the given plans. The success of an organization helps to raise the current values and entire practices of the businesses.
Identification of significant challenges that affected the organization:
Nike company deals with the global market that’s why it suffered huge challenges which affect the business processes and the organizational strategy to indicate the current values and determine the key practices very well. The company’s success helps to raise the overall practices and ensure the overall commitment as per the required terms.
The organizational values and the overall activities must be developed in a certain way that enhances the relevant or reliable growth terms. Nike’s stock down 13% over the last year is a major challenge faced by the Nike company due to the current environmental and economic change. After almost a 13 percent change decline over the last 12 months, at the current price of around 128 dollars per share, the stock of Nike adopted more belief.
The stock of Nike has declined from 147 dollars to 128 dollars over the last year that underperforming the broader terms and indicating the S&P falling about the 8% over the same period. Issues like COVID-19 and supply chain management also affect the stock price of the Nike company. With the development of practices and raise the current changes, the overall values can be determined effectively.
The recent challenge of the stock market impacts the clear values and determines the organizational practices and its culture as it records to get higher success. To encourage the overall practices and maintain valuable change, the organizational goals can be determined.
Nike company increases the performance of the firm and determines the higher change, the stock market of the company affected in the given areas. To determine the change and transform the given areas of success, the overall values can recognize. In this modern world, the management of the company maintains the best practices whether it is changed or boosts the preferred plans. The stock market of the Nike company decreases as the current process determines the negative thoughts among the given changes.
By motivating the key processes and raising the overall values, the current behavior of the businesses is useful that encouraging internal practices. Nike company increases performance and maintains the overall values, as per required terms, and determines the change. There are a lot of plans that determine the current values related to sustainable change.
| Impact of challenge. | Analysis of managing the challenge. | Evaluation and implication of strategies. |
| Decrease Nike’s reputation in the global market. | By managing the key function and activities through leadership style, this challenge can be managed. | By encouraging the leaders through a strong and positive style. |
| Development of more substitutes for the company. | By developing the positive and common culture of Nike company, the retention of customers can be sustained as an integral part of the business. | Developing extracurricular activities related to advance practices. The business decisions and proclaim the entire activities can also be support for this challenge. |
| Lack of investing opportunities from external parties. | The development of communication among the investors, management, and other stakeholders increases the entire value of the business. | By giving more opportunities to the investors to take part in the process of decision-making and understand the future growth of the business. |
These practices help to increase performance and get higher success related to the given functions and determine the most valuable plans, the current opportunities are strongly associated. With the use of advanced practices and managing the current process, the overall techniques are strongly attached. The fall in the stock price directly ensures better plans and reaches sustainable terms for the given plans.
By determining the higher success and increasing the internal capacities as it determines the strong success. To enhance the performance of the firm and raise better practices, the current challenge of the business can be resolved.
According to the contemporary drivers of change, the social, technological, environmental, economic, and politics are determined by the current values. These drivers of the change affect the growth of Nike’s colon that raise the overall performance and transform the key values related to the given approaches. These activities and operations are determined that affect the overall changes and boost the clear practices related to the given change.
According to Lewin’s theory of change management, Nike adopts different strategies to improve the positive culture and implement the change in the organization. Nike involves the employees by using digital marketing tools as transformation for the better success of the company. These drivers of change allow Nike company to the given and preferred techniques in terms to enhance the business values and obtain the overall practices. These activities are used to increase the firm and determine the best decisions toward the authentic process related to evaluating options.
Analyze how the challenge was measured.
The recent challenge of Nike’s company is the lack of stock market cost due to external factors and rising in the terms of change. These values and activities explore the Nike company’s success as it determines better growth terms. With the use of advanced practices and enhance current changes, related to the given values.
To enhance the performance of the firm and maintain the given activities, the business sessions are unique that maintain the current or reliable success. The challenge was managed by leadership capabilities, growth practices, communication, and organizational culture as the key components of the businesses.
1. Leadership capabilities:
With the help of strong leadership characteristics, the challenge of the Nike company can be measured and managed toward advanced practices. These operations raise the organizational success and determine the referee plans as they drive the higher flow of operations. With the use of advanced leadership strategies and increased the better growth policies, the current practices are strongly held and raise the greeter values.
Various functions of the business are used that increase the current practices and resolve the leadership strategies among the business decisions. The leadership of the organization helps to increase performance and resolve the current operations in the given plans.
2. Communications:
Another strategy for business success related to advanced values relies on the current operations and determining the given values at certain trends. By developing proper communication and increasing the best practices, organizational changes become strong. The development of advanced communication among the practices of the business and the leadership activities directly maintains the best decisions.
Leaders are the integral part that enhances the performance of the firm and maintains reliable trends as recorded by the key values. To enhance the performance of the business and maintain the current changes, the current sources are reliable.
3. Organizational culture:
The culture of an organization determines the best practices and raises clear values as required in the best plans. The culture of the organization must be strong that increase the progress of the business and raise clear changes as the given trends. There are strong values of the business are used to increase the leader’s role and determine the advanced practices.
Nike company raises organizational success and determines the strategic value, the real base information is defined. To encourage the organizational values and determine success, the current performance of Nike company is affected. Nike company can resolve the current challenges toward advanced and sustainable trends.
According to the VRIO framework, different strategies are used to increase the internal environment and get the preferred sources. This framework helps Nike to get a competitive advantage in the reliable and sustainable part. The valuable, rare, immutable, and organized are the key strategies or policies that affect the performance of the business and determine the effective growth terms. Various functions are used that increase the progress of the firm and raise the satisfaction of the customers.
Nike is the company that increases performance and determines the best plans as compared to the change. VRIO analysis shows the strengths and resources of the business related to the given change as determines the change.
This analysis helps to increase the progress of the firm and determine the advanced values related to the efficient plan. These operations are used to increase the given changes and determine the clear records. VRIO analysis helps to determine the advanced practices and observe the change as the clear requirement of the firm.
| Resources | V | R | I | O | Competitive advantage |
| Brand image. | Yes | Yes | Yes | Yes | Sustained |
| Product innovation. | Yes. | Yes | Yes | Yes | Above normal |
| Fit technology. | Yes | No | No | Yes | Normal |
Different functions are useful that increase the best reputation and determine the most sufficient values. With the use of advanced practices and determining the current resources, the organizational sources are strong. Nike company increases performance and maintains the better changes, the current observations are developed
According to John Kay’s model, Nike company gains a competitive advantage by determining the advance practices and raising the clear values in the limited or better plans. Motivating the customers, employees 3rd party connections, and unique properties affect the reliable practices of the business and get Nike’s competitive advantage by determining the advanced practiced and raising the clear aspect, the overall value can be strong as it determines the advanced growth strategies. Nike company’s stock market can be decreased by determining the higher success and raising the clear change as the sustainable goals.
Impact of challenges on the organizational strategy:
This challenge of the organization affects the performance of the business by raising the current sources, the overall functions can be determined. By determining higher success and boosting clear values, the organizational culture is strongly changed. This development of a new strategy is very effective that raising the current practices and operating the given success. To raise the current practices and determine the best changes, organizational success can be improved. With the use of higher success and obtaining the given values, business decisions can be strong.
The human resource management of the Nike company develops strong policies that increase the overall plans and determine better practices for the given form of success. These policies of HRM integrate the change and determine the higher success as provided the clear values. To determine the strong plans and raise the current operations, the overall performance can be increased. By implementing the change in the process of HRM the management of the company determines the strong practices as required for the given and valuable trends.
According to the high-impact leadership model, the leadership responsibilities, emerging leader skills, senior leadership skills, and the competencies of the leadership uses to enhance the performance of the business. Nike’s company leadership develops better practices to raise the entire success and sustainable opportunities.
These operations and core activities rely on taking the best values as the given or authentic tasks. The success of an organization determines the advanced plans and maintains the most required operations related to better and authentic values. The success of the company can be increased when there are a lot of values that take place toward strong changes. Nike company’s success increases by managing challenges related to better plans and determining the best tools. The business must get the success and raise the best changes in the given areas.
Nike company’s implemented cloud computing, robotics, artificial intelligence, and the platforms of digital marketing related to the current changes are defined very effectively. There are a lot of challenges that help the company to increase performance and determine the able sources as the given changes. The stock market of Nike company can be reduced to enhance its performance and maintain better approaches related to the given change.
With the use of advanced technology, the management of the business is strongly connected by raising the best networks. The stock market of the company can be shared by determining the advanced values and raising the current operations into sustainable plans.
The success of the firm and the overall values, of the organizational culture can be increased as it determines the reliable plans. These operations of the business are very useful that increasing the value of the business and maintaining reliable changes. The changes in policies of HR by determining higher retention and increasing the overall values, and the current operations can be reliable.
With the use of better practices and determining the higher values, the current goals can be determined. HRM processes of the business directly increase performance and maintain better changes to encourage the best growth terms. The organizational success and its entire practices directly enhance the better platforms.
Recommendations.
Here are some recommendations that affect the performance of the Nike company and raise the current values. These activities and operations are resolved that increase the firm’s values and determine the authentic changes. To enhance the progress of the firm and determine better values, the overall practices are strongly attached. These functions are recorded that express a clear plan and boost the overall resources related to the best values.
- Based on this project, the VRIO analysis should increase the current strategies as it determines the valuable practices. Nike company should offer its products by relying on planning and determining the flow of operations regarding the authentic change.
- According to the PESTEL analysis, the political, economic, social, technological, environmental, and legal plans directly affect the performance of the business. The company should analyze the external or general environment of the company as it relies on the given success and determine the overall practices. It is the model that increases the performance of the firm and raises the clear values, the current practices are developing. These operations maintain the most reliable plans as required to the clear change.
- According to the democratic leadership style, the company should adopt the best values and raise the overall networks related to planning. There is the strong involvement of the stakeholders is required in the clear process of the business. To enhance the progress of the firm and raise the satisfaction of the employees, there is a detailed process to develop the democratic style is important.
