The impact of COVID-19 on the performance of businesses in the United Kingdom is defined by the analysis of Apple Inc

Jan 21, 2026

In this research, the impact of COVID-19 on the performances of businesses in the United Kingdom is defined by the analysis of Apple Inc. as the case study. COVID-19 is the main issue that affects the performance of businesses as well as the lives of people instantly. It is the external environment threat that negatively affects all operations and industries. The pandemic hits progressed the economy of the global world that’s why certain changes and observations explore the entire practices and build the negative reputation of companies all over the world.

The pandemic of COVID-19 affects the overall performance of businesses by raising change and determining organizational practices very effectively. To determine better plans and raise business growth, the management of negative effects from the pandemic must be strongly held. Because there are a lot of plans that help the company to raise the entire practices and generate the overall activities of the businesses.

This research investigates the impact of the pandemic of COVID-19 on the performance of the business and whether it is relevant or not to operate the entire practice and transform the organized values related to the given changes. With the help of advanced strategies and enhance business operations, there are certain goals of the firm are defined. When the external environment of the business is ineffective then it affects o the performance of the organization as its financial as well as non-financial growth is also affected.

The rationale of the study:

The rationale of this research is to analyze the role of COVID-19 in the performance of the Apple company. Apple Inc.’s supply chain is a major factor affected by the coronavirus and its negative forces because this force deal with outdoor activities. Due to the lack of supply chain management resources, the performance of Apple Inc. and its production capacity becomes decreased which was not a good situation for the success of the company.

There was a detailed analysis required that motivate the companies to enhance the overall progress and determine the better chances toward the best values. Business refers to the best values and raises the entire processes, that determine the best activities. There are a lot of practices that help the company to enhance its strategic values and determine the overall growth forces into the near future.

The growth and success of the company are affected by the lack of resources related to supply chain management. By focusing on online selling and changing the supply chain operations of Apple Inc. into digital transformation, the company resolve this issue and maintain its performance in these negative terms.

There are a lot of activities that affect the performance of the business and raise the entire growth strategies as certain reliable changes. COVID-19 hits the sales of all companies but the Apple Inc. supply chain management activities are negatively impacted that raise the entire structure and predetermining the best decisions toward the strategic changes. To encourage the business growth values and involves the supply chain in the digital transformation process, this challenge could be resolved.

Aim of the research:

This research study deals with the impact of COVID-19 on the performance of businesses in the UK by analysis of Apple Inc. This research aims to explore the factors that appear from the pandemic of COVID 19 and determine the overall performance of the businesses into the entire term.

By determining the overall change and observing the key functions, the management of the business can manage the threats. To understand the areas or functions of Apple Inc. that are affected by the pandemic of COVID-19, this research study is taking place. With this research study, the role of entire values and updating the business strategies by the negative forces of the pandemic are also defined that deals with the weak forces of the companies. Apple Inc. is a digital transformation company that enhances overall performance and raises the core strategies towards better and more valuable changes.

Different functions of the businesses are used to determine the advanced strategies and raise the better values toward the greater values.

This research aims to examine the role of COVID-19 in the performance of Apple Inc which is a large multinational organization in the UK. By conducting this research, the overall growth and performance of Apple Inc affected by the pandemic of COVID-19 directly describe in detail manners. When the pandemic occurred then the businesses closed their operations as per the requirements of the government of the country.

It is also the entire progress that determines the best plans and maintains the best decisions related to the key areas of the businesses. To enhance the progress of the firm and maintain the advanced processes, there is a lot of strategies that appear.

Objectives of the research:

Here are some objectives of the research study.

To examine the impact of COVID-19 on the performance of Apple Inc as a large-scale organization in the UK.
To investigate the role of COVID-19 on the sales and projections of Apple Inc in the market of UK.
To determine the functional areas of Apple Inc that were affected by the pandemic of COVID-19 like the supply chain management of the company.

The main reason for conducting this research is to analyze the effect of a pandemic on the performance of the businesses and maintain the entire growth strategies that appear from the entire practice. The analysis of supply chain management directly affects the performance of the businesses and raises the given values as per required for future success.

The pandemic hits the sales as well as the performance of Apple Inc by determining the key strategies and the functional areas of the company. So, this research aims to examine the impact of the pandemic of COVID-19 on the performance of businesses and raise the entire strategies very well.

Risks:

This research study determines the impact of COVID-19 on the performance of the business and raises the entire growth strategies as per required by the given tools. So, this study takes place round about the two variables which are the dependent variable and other one is the independent variable. These variables affect the progress of the research and help to conduct the overall practices in reliable terms.

By determining the better plans and raising the overall operations, the business decisions are strongly held and observed to the better practices. The risk of confidentiality, as well as the risk of psychological, is the key activity that appears in this study.

Various samples or articles are used to conduct this research study. So, the confidential and psychological risks directly affect the performance of the businesses. To determine the better changes and positively motivate the research study, the organizational practices directly raise into the given plans.

These risks of research determine the lack of values and manage the certain changes as appear in the required plans. Different functions and strategies are used that increase organizational success and maintain the reputation of the study.

The risk of the wrong information and analysis is also taken by the researcher. The social risks also appear in this research due to the analysis of the information of large-scale organizations and the economic impact of the UK as the selected country. When the current environment of the business is strong then it raises strategic growth.

This research study determines the impact of COVID-19 on the performance of the business and raises the overall processes in the entire flow of activities. Certain risks of the research are impacted by the advanced process and the entire decision-making in terms to express the change as reliable values.

Ethical considerations:

To conduct this research study, there is a clear analysis of the ethics obtain also define. The analysis of the right information that reaches other researchers and managing the advanced observations with the use of the best methodology of the research is the key ethical behavior of the research study.

The approval of this topic of research from the supervisor is the ethical consideration that motivates to analyze the information related to the large-scale organization and its effect from the pandemic of COVID-19 that appears through the entire or sustainable behavior toward reliable sources. The ethical consideration of the research determines the advanced goals that obtain reliable processes and maintain reliable values.

The ethical consideration of this research also appears by keeping the data confidential which relates to the non-probability sampling technique. So, all of these ethical considerations are effective to improve the quality of the research and determine the positive impact from both dependent as well as independent variables.

This research investigates the impact of the pandemic of COVID-19 on the performance of the business and its entire activities in particular terms. Through the development of strategic change and maintaining reliable sources, organizational values can be determined in the key effective trends.

Literature survey:

Introduction:

In this research study, the role of COVID-19 in the performance of the Apple company is defined. This chapter explores the relationship among the variables of the research which are the impact of COVID-19 and the performance of the Apple company.

By determining the better goals and reach to the entire growth activities, there are certain positive assumptions of the form are defined. This research chapter explores the theories and models related to the given trends that are also defined. The analysis of Apple Inc as the largest country in the United Kingdom is defined to determine the overall practices in particular manners.

Definitions and key concepts:

Impact of COVID-19:

COVID-19 is an external factor that affects the lives of people as well as the performance of businesses that raise the entire values and key strategies instantly. The progress of the business determines by the given changes and observe the reliable values in a certain way. By managing the best practices and observing the strong values, the overall activities are strong.

The pandemic of COVID-19 affects the better goals that determine the strategic change and transform the given areas toward business values. It is the negative situation that affects the lives of people and the entire strategies for the performance of the business.

There are a lot of activities that determine the best techniques and observed the overall efficiencies related to the given values. Different activities of the business are used that maintain the changes and body the practical records toward strong decisions. With the use of advanced strategies, there is better plans are developed according to the given resources.

COVID-19 is a pandemic that affects large-scale organizations and spread from area to area due to certain goals in the advanced values of the business. Various functions are used that explore the change and determine the better aspects through the best and certain goals.

Business performances:

Every type of business either a large-scale firm or small and medium enterprises have the entire contribution to determine the better practiced and observe the authentic flow of reliable activities from time to time. Businesses develop different strategies to increase the performance of the business and maintain the aim changes as the better or reliable values.

There are a lot of areas that help businesses to increase their performance and generate greater success in the form of higher profit and generate revenue. To encourage business decisions and reach certain goals, the entire trends are reliable as obtained in the current forms of the business’s strengths. With the use of best values and determining the organizational goals, the development of better goals is required that engage with better assumptions.

The success of the business and the overall assumption directly increase the overall performance and maintain the current operations related to the given changes. To enhance the business progress and determine the best options, the business performance can be increased. Businesses must analyze the internal and external environmental forces that affect the performance of the business and drive to advance values.

Theories and models:

Different models and theories are defined related to this research that examined the entire change and transform the overall values into the given aspects. Different theories and models are required that enhance the progress of the business and observed the advanced practices.

The models related to the external environment affect the performance of the businesses and obtain the best values. To enhance the business organizational trends, and reach certain values the models are clearly defined in the given ways.

COR theory:

According to the Conservation of Resources theory COR, when people are threatened with resource loss, actually resource loss, and fail to gain the resource loss in terms to affect the external forces. There are a lot of resources used by people in terms to gain or lose the entire activities that determine the advanced strategic value and maintain the current reputation toward the systematic records.

All the functions and core activities that affect by the lack of resources related to the given and valuable achievements. Resources adaption and efficient investment are the key terms that affect the performance of the businesses and the external environmental plans whether they are strongly attached or not to the given resources.

The strategies that are based on the anticipated benefits affect Apple Inc and determine the advanced behaviors whether it is sufficient or not toward the strategic plan and determine the better goals. To enhance the success of Apple Inc, the COR theory is very applicable.

To enhance the performant of the firm and determine the core strategies, there are a lot of values that enhance the given aspects and maintain the appropriate networks related to clear and sustainable terms.

PESTEL model:

According to the PESTEL analysis, different forces affect the performance of the businesses and determine the entire values of the firms. The political, economic, social, technological, environmental, and legal forces directly affect the performance of the business. Various activities performed by the businesses toward the clear goals and observed the given reliable terms are very effective in the authentic aspects. This model investigates various external environmental workforces that affect business decisions and performances.

Apple Inc is a large-scale technological company in the UK whose operations, the capacity of production, and the supply chain activities with the manufacturing are directly aware of the insufficient resources that appear as the values. Different strategies are used that increase the performance of the firm and manage the best values as certain practices.

Apple company generates a higher level of satisfaction by determining better techniques and updating the internal values for the given or reliable plans. There are a lot of functions that maintain the business decisions and determine the better responses as the required and authentic decisions. Apple Inc’s performance is affected by several methods or external forces.

The analysis of Apple Inc:

Apple Inc is a multinational company that affects performance and maintains certain terms as the given options. It is a large-scale technological firm that runs its operations all over the world. It is a well-known firm that determines the greater strengths and observed future changes.

The advanced technologies allow the company to increase the progress of the firm and maintain the strategic change related to the given plans. Apple Inc determines the advanced growth term as it maintains performance all over the world. The company was founded to change the technological world and give some effect ice innovations related to the current practices.

Based on the quarterly revenue and net profit of Apple company, the sales of Apple company increased from the year 2014 to 2022. In the second quarter of 2017, the net profit is about 50,000 dollars million. But now in the year 2022, the net revenue and profit of Apple company reach as 125,000 million dollars. It is a big change in their entire second of technology.

Different functions are adopted by the company that expresses the strategic decisions and estimate the most determined trends. Various forms of businesses are used that investigate the overall plans and determine the better areas according to the given and certain changes. With the help of best practices and raising the internal growth terms, the current practices are very acquired that relate to the Apple company’s success. It is one of the largest and higher market share companies in the industry of technology.

The impact of COVID-19 on the performance of Apple Inc.

COVID-19 is a pandemic that spread all over the world. The pandemic hits businesses in terms to affect overall practices and raise the entire too of processes. The analysis of the pandemic on the progress of Apple Inc can be clearly expressed in the form of business strengths and certain tools. With the change of broad policies and organizing better plans, the management of the business determines better practices. COVID-19 affects the sales of Apple Inc that’s why the organization faces the threat of several areas of success that were determined by the better platforms and reach toward authentic change.

To enhance the progress of the business and maintain certain goals, the business’s decisions can be strong and directly examined in reliable changes. The pandemic reduces the capacity of production of Apple Inc that’s why the entire strategies and success of the company decrease due to the given trends or strong values.

COVID-19 affects the performance of Apple Inc. but the suppliers of the company perfumed very well by changing the entire process from offline to online media. These strategies will affect the overall structure of the business. In the year 2018, the low performer rate was 1% which decrease in the next year by less than 1% due to the proper management of the suppliers. COVID-19 develops a responsible supplier relationship for the Apple company.

To maintain the business’s success and determine the best practices, there are a lot of policies that keep the strong information and observed the key changes. COVID-19 is the pandemic that affects the sales and production capacity of Apple Inc. The performance of the business and its overall capabilities change with the given or reliable trends. To examine the overall processes and determine the best-changing terms, the success of business directly refers to reliable plans.

To enhance the business values and observe the strategic forms, there are a lot of plans for the brand. The pandemic or threatening situation of COVID-19 impacts the sales as well as the production capacity of businesses in terms to determine the current practices and observe the key changes in a certain way.

The effect of COVID-19 on the supply chain management of Apple Inc:

People are likened to having the products of Apple Inc. Everyone wanted to have an iPhone, MacBook, and laptops of Apple with other entire products. The success of the business determines by its revenue as well as net profit to examine the clear resources. Various strategies of the businesses are used that enhance the performance of the form and determine the key activities in the given changes. To enhance the success of the business and maintain the proper tools, there are a lot of activities that determine the given or authentic records.

The production of MacBook becomes decreased due to the pandemic of COVID-19. That’s why the process of the supply chain is affected. The operation of supply chain management of the company determines the outdoor activities as dealing with the manufacturer and resources dealer. So, the overall practices of the businesses are directly affected that impacting the entire plans and determining the pandemic situation.

as the graph shows the sales of Apple company were high in the year 2015 to 2018 due to the more usage of customers and the development of the best facilities for the customers. The doorstep facility and higher capacity of production are the best activities. But in the year 2019, sales of Apple were almost 100 million units which was not enough for generating profit. Due to the pandemic, sales of Apple company were affected.

A Pandemic hits the process of supply chain management as led by the given practices and examines the better areas of success. To enhance the company’s values and maintain better change and admire the process of supply chain management. Various actions and activities of the business are used that enhance the overall functions and determine the advanced terms.

The success of an organization is affected by the entire changes and the clear practices related to the given area toward the given areas. The performance of the business determines the most effective value and observes the given changes.

The pandemic of COVID-19 affects the performance of the business and determines the core changes as given resources that are authentic in the entire plan. Supply chain management is the process that affects the performance of Apple Inc and determines the advanced values toward the strong activities. Various functions of businesses are affected by the pandemic of COVID-19 as an external force.

The supply chain management activities of the business are determined by the given plans and observing the advanced strategies. The production of MacBook hits the process of the business and raises the given values toward the authentic vision in the pandemic of COVID-19 as determines the given values and obtains the given resources.

All the practices are reliable that increase the performance of the firm and determine the best decisions related to the current practices. The pandemic of COVID-19 impacts the entire values that deal with the capacity of production and the process of supply chain management.

The suppliers of the firm are strongly attached to the success of the firm but due to the pandemic of coronavirus, the supply chain operations of Apple company were bitterly affected negatively. There are a lot of operations that help to raise awareness and boost reliable activities. The pandemic of COVID-19 affects the performance of the business by impacting the process of supply chain management.

Methodology:

In this chapter, their process of collecting the data, analyzing the given or collected information, determining the reliable plans, and observing the entire strategies that vary toward the business values are defined. The research approach, choice, philosophy of research, and process of data collection also represent in this study. These activities and operations of the businesses determine the better values and update the given plans toward the process of determining the change.

The research chapter explores the change by determining the advanced practice and methods to analyze the given information as per the requirement of the best plans towards effective values. These operations and activities determine the better goals and observed the most valuable plans as per the requirements of the given information.

Research philosophy:

The process of research philosophy gives advanced methods that generate a higher level of satisfaction as well as motivation toward the given areas of the study. With the use of the best research philosophy, there are a lot of policies that maintain the given aspects and determine the organizational values as giving the better values. There is an interpretivism philosophy is used in this research that determines the current practices and engages with reliable sources.

Apple Inc can determine the advanced values and build the best changes after implanting the interpretivism approach. This approach is very helpful that increasing the overall progress and transforming the Apple company’s sales or its key strategies.

The main reason for selecting this approach is to understand the past data and obtain the best information on the pandemic’s effect on the progress of Apple Inc. It is the platform that determines the best strategies and obtains the given or reliable values according to better plans. The success of the organization can be effective when there are a lot of practices that maintain certain and authentic values.

Research approach:

The process of research approach refers to the best values that determine the key practices of the study and improve the quality of the research. To encourage the researcher’s activities and explore the given or valuable practices, the researcher investigates the best policies. The research approach improves the value of the business and transforms the qualitative resource into better networks. This research study is based on the deductive approach that organizes the case study methods and builds reliable sources as per required by the given changes.

The case study of Apple company is analyzed in this research with the help of a deductive approach. These operations and functions of the business determine the best growth values of Apple company. The deductive approach supports the research to determine the role of the pandemic of COVID-19 on the performance of the business and sales.

The main reason for selecting the deductive approach is to raise the quality of research and emerge the top to down elements as preferred in the reliable goals. This research approach investigates the company’s overall success and maintains the best options that determine the current practices.

Research choice:

There are two forms of research choices exist that are used to conduct the study and organized the best values as per required in the given forms. To enhance the performance of the firm and maintain the best activities, there are certain authentic values of the business are defined. The qualitative as well as quantitative are two appraises of the research that determine the better responses and organized the key values in terms to determine the overall functions.

In this research study, there is a qualitative choice of research is used that increases the quality of the study. Apple Inc data can be collected with the help of qualitative data and choice. Various functions and activities of the business are useful that enhance the current values and determine better areas. The sales of Apple Inc affected by the pandemic of COVID-19 are expressed by using the quantitative research approach.

These operations are reliable that enhance the better forms of the business and determine the strategic observations. The main reason for selecting this research is to enhance the overall practices and determine the better changes as per required in the given forms. With the use of better goals and determining the most authentic processes, organizational success can be followed.

Data collection process:

In this research study, the data is collected related to the impact of COVID-19 on the performance of the business and evaluate the entire findings that appear from the specific terms. The organizational values and its authentic mission can be observed to determine the current values. There are two types of data collection processes exist in which the primary source of data collection, as well as the secondary source of data collection, exist.

These options determine the better tools and enhance the current strategies as per the required terms. Various functions and strategies of the business are useful that raise the current value and maintain the overall determination of the business decisions. The process of collecting the data relies on systematic records and the pandemic’s effect on the Apple company.

The supply chain management, functional areas of the business, the capacity of production, and the sales of Apple company are the key data collected in this study. There is a secondary source of data collection used to gather the information and associated data in the current practices. These operations are very reliable that build advanced and sustainable policies into the given trends of the businesses. There are a lot of practices that help the company to raise the strategic flow of operations.

The past academic papers, journal articles, websites, and market analysis reports of Apple corporation are the key resources that use to collect the data and gather the entire information. These activities and operations rely on the advanced values that can be observed and maintain the current practices in the given values of the firm.

The reason for choosing this source is that data collection tools directly enhance the progress and quality of the research as the given or reliable values related to the authentic and strategic terms. These operations are very reliable that increase the progress of the business and the research value.

Data analysis:

After collecting the data, the next step is to analyze the information that is collected from several terms. With the development of advanced practices and maintaining reliable sources, the overall processes can be determined. The collected data is very helpful that increasing the current values and determining reliable plans rather than the given or authentic tools.

Businesses should discover the overall plans that raise the current practices and maintain better approaches to the given trends. To enhance the progress of the firm and build the relying sources, the current practices can b varies as the given or authentic determination. The process of data analysis is very helpful that increasing the current practices and maintaining the given areas of the business success. All the capacities and processes that use by the businesses are directly collected or transformed through data analysis. The data that is collected admire the change and raise the understanding of COVID-19 and its effect on the performance of the business.

There is a thematic analysis is used in this research that organized related to the best planning and observed the trendiest changes in the given aspects. The analysis of COVID-19 on the performance of Apple Inc a large-scale organization in the UK is defined by the process of data collection. These activities and operations maintain the best plans related to the understanding of the current practices. These operations are reliable that is strongly associated with the given policies. The main reason for selecting the thematic analysis is to understand the quality of research and determine the better areas of success.

Author.	Title.	Explanation.
(Citlici, 2020)	The Importance of PESTEL Analysis for Environmental Scanning Process.	PESTEL analysis is a tool that defines the external environment of the business. To determine the overall plans and maintain the best values, the success of the business refers in a detailed way. The environmental planning of Apple Inc can be reached at certain policies in a reliable term.
(Hou, 2022)	The Trilogy of the Chinese Apple Futures Market: Price Discovery, Risk-Hedging, and Integration.	Apple company’s future success and growth depend on advanced technology. COVID-19 hit the sales and performance of Apple in the global market.

The data collected in this research generate proper planning and building the advanced processes to examine better and more sustainable networks. All the functions and strategies of businesses are reliable based on the effective processes of data collection. The thematic analysis of data collection is a very reliable approach that enhances the best forms and maintains the overall activities toward the plans.

The success of an organization is the most effective matter in the pandemic of COVID-19 that affects the performance of the business and builds the preferred plans in the most effective ways. The organizational success and its key strategies directly allow the enhancement of the business and its reliable growth activities.

Time horizon:

The process of time horizon is the activity that affects the performance of the business and determines the most reliable goals to generate better and more sustainable plans. The duration in which the whole study is conducted is clearly defined as the better plan and the process of collecting the data.

This research time horizon affects the way the entire performance of the business according to the strategic and sustainable values related to the given trends. There is almost 3-5 months are required to complete this dissertation.