Entry Strategy and Marketing Mix of Oreo
Section A:
Introduction and brief background to the company:
In this report “Entry Strategy and Marketing Mix of Oreo,” we discuss that the Oreo company is a brand of sandwich cookies that consists the two cocoa biscuits or cookie pieces with a sweet fondant filling. Oreo was introduced by Nabisco on March 6, 912.
Through the series of acquisitions of the company and the managers, there is a split in the brand’s integrations. The cookies of Oreo are available in over 100 countries. Oreo is a sandwich cookie-type biscuit firm owned by the Mondelez International firm. In New York, the city of the United States, the Oreo cookies were established in 1919.
It is an imitation of the chocolate cream that centered the cookies and was introduced in 1908. The customers of Oreo biscuits are existing across all over the world, so improve the basic operations and manage the collaborative thoughts regarding the greater plans.
Analysis of external environmental factors and impact on the key markets:
Adding the entire responses of the business and dealing the accurate terms, Oreo biscuits or cookies will establish greater responsiveness and lead the integrated plans. The evaluation of external environmental factors and the overall approach of the business regarding better practices will classify the reliable strengths to take the innovative abilities. The preferences and tastes of consumers are changing with the change of the overall interest.
Japan is one of the most technical and advanced technological countries that developed the most valuable or reliable intention to gather the higher success for determining the business responsiveness and adding the cleared resources, the current activities will be reliable.
Managing the organizational resources and determining better growth, the business-qualified terms will be attached to get the instant evaluation. Japan is the most technical country that increases business resources and generates reliable planning to cater to instant directions. It is one of the techs and the industrial countries to take the proper values of the business and lead the higher tools.
Increases the aged population and determines the most reliable addressed, the business strengths will be attached. Japan is the most popular country in the world which is why it leads the entire network and boosts the overall resources related to better decisions. 99% of the people speak the Japanese language which improves business operations and caters the reliable planning in authentic terms. By managing the fundamental resources and adding greater responsiveness, Japan’s social changes are reliable.
Analysis of consumer behavior and competitor analysis:
Japan:
Table 1: Competitors of Oreo in Japan.
| Competitors. | Pricing strategy. | Competitive advantage. |
| Ritz | High to low pricing. | Revenue generation and the excitement creation are the key benefits of the Deux. |
| Chip City Cookies. | Cost leadership. | Market share and raise the improvement of efficiencies. |
| Miss Macaroon | Quality-based pricing. | Generate a higher level of customer satisfaction. |
From the competitor’s analysis of the Oreo in the market Japan, the Ritz, Chip City Cookies, and Miss Macaroon are the key companies that adopted different strategies and affected the Oreo’s performance.
Pakistan:
Table 2: Competitors of Oreo in Pakistan.
| Competitors. | Pricing strategy. | Competitive advantage. |
| Nutella. | Value-based price. | Insurmountable competitive advantage based on higher quality. |
| Rite biscuits. | Competitive pricing. | Affordable price to cater to the large marketing share. |
| Candi. | Competitive price. | Generating the higher customer’s benefits and the perception. |
According to Ansoff’s Matrix, different strategies can affect the Oreo company’s business operations and market entry. For the Oreo company, market development is the best strategy, where the market is new but the product or its key elements already exist.
In the market of Pakistan, there are 70% of the target market consumes biscuits. On the other hand, there are 60% of the people in Japan that consume biscuits. So, the trend of consuming cookies in Pakistan is higher as it raises better strategic growth terms and generates cleared operations in the accurately diversified.
Section 2:
Entry strategy of Oreo into the key markets:
Two markets were selected for the expansion of the Oreo company, where it has already operated the business. The company stabilized its operations in the year 1912 in New York a city in Japan. Entering the new market will help the Oreo company increase its business resources and justify the broad communication with clear descriptions.
Oreo is a cookie brand that gives higher targeted importance to developing advanced resources such as leading the change or boosting interactive positions. Pakistan and Japan are two different terms that improve overall responsiveness and cater to the decisions as leading the business responses.
Table 3 Market entry strategies.
| Country. | Entry methods in the markets. | Justifications. |
| Japan. | Licensing. | Due to the strategy of licensing, Japan has the clear resources to take the broad integration and add the greater resources regarding the best practices as it leads the internal practices. Having the own license to operate the functions of the business and determine the broad practices, the firm’s roles will be valued. Generate the entire progress of the business and collaborate the reliable sources, the business concepts will be attached. It is the marketing entry strategy that improves the greater contribution and leads the reaccepts as leading the higher changes. |
| Pakistan. | Exporting. | By exporting the entire products of the business into the market of Pakistan, Oreo Biscuit will expand its entire operations and generate the most reliable practices that will be added to take the internal plans. To determine the business core values and add greater conveniences, the business integration will be attached. Exporting the Oreo products into the market in Pakistan will help to raise the entire business practices and add greater responses by doing consistent networks. |
The global market is targeted by the Oreo company that increase the better approaches and generate the best responses. Exporting the entire product and determining the instant interactions, the business expands the resources.
Oreo is a biscuit brand that has a higher image and reputation in the market that can be grabbed or attached to boost the business direction. Exporting and Licensing are the key strategies that improve the overall activities and maintain the best operations regarding the entire plan.
Exporting the key products into the market of Pakistan, the management will take the higher values or entirely feel the cohesiveness that will boost the business interactions. Advanced resources of the business will be implemented to increase the organizational directions and manage the greater innovation for the business connections.
Oreo builds higher success and the entire reputation that will update the internal directions regarding consistent changes. This market will attach clear records and update the best thinking as reliable to track the clear situation.
Segmentation, targeting, and positioning:
Definition:
Dividing the market into the sub-groups based on the geographic, demographic, demographic other forms is the market segmentation.
Selecting the customer segment, the business should target is the entire way of targeting.
The process of how a customer perceives the product or services in the key market possibilities is called positioning.
Analysis:
An STP analysis of the Oreo company will help to improve the entire practices and generate the best values regarding the greater directions. This analysis will attach clear operations and manage the current resources regarding accurate learning.
The evaluation of segmentation, targeting, and positioning are the key terms that improve the business concepts and manage the higher functions. Japan and Pakistan are the key markets where the current products will be resourced or taken according to the current policies.
Table 4 STP analysis of Oreo.
| STP analysis. | Japan. | Pakistan. |
| Segmentation: | Based on the geographic segmentation, the current practices of the business will be addressed. The Japanese and middle or lower-level income people are the main segmentation through geographic and demographic segmentation. People of the UK who like to consume the best taste also exist in the existing segmentation. | In the market of Pakistan, the lower as well as middle-level income people are targeted which affects the business responses to address the reliable changes. The level of income and the greater responsiveness will be addressed to take the higher changes. People who can easily afford the biscuits or cookies are the segmented terms of the Oreo company regarding the greater and the convenient practices in the era of business responsiveness. |
| Targeting: | Oreo biscuits target the young generation of JAPAN because they are more likely to consume the cookies as compared to other people. So, it is the major target market of the Oreo company. It is the business aspect that increases the innovation of the target market. | In the market of Pakistan, young people as well as children are the main target market of the Oreo company that elaborates the entire practices and determines the business representation. This market will plan better realities and add greater responsiveness to take the business policies. For the organization of the change and management of the collaborated environment, the business approaches will be valued. |
| Positioning: | Oreo company positioned itself in Japan by using quality-based positioning. Because it helps to improve the brand image as well as the key reputation in the customer’s mind. Customers are an integral part that improves the business reputation and the classified resources. | Different positioning strategies improve the business roles and add greater value. Keeping the better convenient to the customers and adding the reliable values, the business integration plans will be addressed. Quality and value-based positioning are the key values that address the business connections. |
The STP analyses of Oreo biscuits will help to interact the connection with the customers or the relevant target market. In the competitive market, the culture and social status of the target market improves the business responses to take the entire position. These analyses will take the business growth and add the conceived resources.
Oreo company determines the major trends as it determines the business concepts. The positioning statement of the company determines the broad values as leading the greater approaches. By breaking down the liege segments into small parts, it is clear that the business resources to cater the entire description and maintain better thinking.
Section C:
Oreo is the best-selling cookie brand in the US and reached the global market. The analysis of the external environment and the marketing mix shows that Oreo has a large customer base that increases the business determination and raises the business collaborations to take the reliable values or proceed with the changes.
Firstly, the Oreo biscuit company was produced by the National Biscuit Company in the year 1912. Oreo is a cookie or biscuit that expanded its operations all over the world. t is the liked product by the consumption because it has higher power of the consumption and generates the best practices to reach the entire values or the abilities such as taking the cleared resources or adding the better directions.
So, with the development of advanced reliable conditions and managing the greater sources, the current values will be diverse to track the higher changes.
So, the strategies and the performance of Oreo company are affected to take the business concepts and determine the accurately involved terms as leads the integrated plans. In Pakistan, Oreo faces higher threats due to the lack of rules and regulations that are followed by an international company. Even the free trade policies are also evaluated.
In terms of innovative creativity, Japan has one of the largest contributions that lead the greater association and determine the better eras regarding the higher goals. For better growth of businesses, Japan has an online payment system that increases business values and organizes the changes regarding coordinated plans.
To pay the huge taxes, Japanese companies will develop advanced eras as doing the reliable or the sustainable practices. In the market to Japan, the sales of Oreo company have increased which helps to track the changes and manage the internal roles.
Various proposed changes lead the business to interact with the classified resources and add better descriptions. In Japan, the business responses and the coordinated values are directly organized to trace the entire facility and track the cleared roles.
The market of Japan is advanced for the people or consumers who interact to take the business adaption regarding the consistent networks. Japan companies directly evaluate the better practices in terms of taking innovative plans and adding greater resources. In the world, Japan is the most powerful country that increases business responses and tracks business roles.
Analyze the strategies of the marketing mix:
Standardization vs Adaptation (Product):
Definition:
It is the first P in the marketing mix related to the physical goods and services that are used to sell for the determination of the profit are the entire values adding to the business plans.
There is an Oreo biscuit is the key product that specifically introduces the business functions or adds greater resources.
Analysis:
The excellent monitoring of the communication and the single coherent communication is developed by the Oreo biscuit as the key brand of the business roles. To track the possible image and set the particular time, the overall growth will be diverse to add innovative abilities and track the most valuable decisions.
Determine the proper communication resources so the Oreo biscuit is standardized. In the adaptive term, the customers of Oreo keep their landmarks as well as feel the notice to consume the particular time and track the business resources. Respecting the landmarks and building the consumption patterns., Oreo’s operations are adaptive.
Japan:
As the learning cookie or biscuit brand, Oreo is one of the most preferred companies that improve the current changes and determine the better responsiveness regarding the broad changes. Oreo company offers the Doubled stuffed Oreo and the sugar-free Oreo as the key products that are in higher demand in the key market and motivate business responsiveness. So, with the development of the entire practice and adding greater connections, the business processes will be addressed. Consumers in Japan like to consume sugar-free Oreo biscuits.
Pakistan:
In the market to Pakistan, the Oreo company exports the sugar-free Oreo, golden Oreo, and the Oreo Thins as the key products that generate higher performance and build a reliable strategy. To keep the satisfied the entire market of Pakistan, Oreo company will develop internal and external positions as it leads the entire growth or the valuable strategies.
Shape, flavor, and other corporate items are considered the better approach to take the entire facilities of the business. The consumers preferred the most organized eras of success regarding the business values and updating the entire strengths.
Price:
Defining:
It is one of the revenue-generation elements in the Defining mix that defines the cost that is put into the entire production of the business approaches.
Japan:
Price strategy:
In this market, there is less competition faced by the Oreo company due to the better quality. That’s why the quality-based and value-based pricing strategies are focused by Oreo to target the entire customers and take the best decisions in the valuable directions.
By generating better practices and adding consistent networks, the current approaches will be reliable to take the entire actions and manage the greater roles. This price strategy will help to grab the attraction of the customers and take the most communicative interaction in the accurate parts.
Objectives:
- To engage the highest level of customers.
- To improve the knowledge features by integrating reliable terms.
Pakistan:
Price strategy:
In the market of Pakistan, the Oreo company adopted the lower marketing price strategy to gain a higher market share.
Entering the new market will improve the reliability options and get the Beter directions. It was finally launched to capture the entire moment and target the most valuable practices of the business as taking instant roles. In the urban market share, it is slightly increased to target the market and improve their overall coordination regarding the greater or more valuable activities.
Objectives:
- To attract new customers and gain higher ramjet share.
- Too often allows the gradual prices of building brand loyalty.
Sanitization vs adaptation (Place or Distribution):
Definition:
The aspect of Selling the product that relates to where and how a company delivers the product to the consumers is the broad adaption of the entire strategy.
Analysis:
There is a strong distribution network that is used by the Oreo company to improve the variety of the product and their production network. The higher support by the government and the geophagia positions are also standardized in the Oreo company.
On the other hand, having a family business, designing the proper practice, and large cell production are the key adaption techniques for the Oreo biscuits that improve the overall process of learning and the generation of reliable activists to get the higher change.
Japan:
Oreo uses a wide distribution network for placing the entire products and determining the best decisions that can be addressed or the reliable terms in the authentic decisions. The facilities of manufacturing are also available in the entire processes of the business to grab the attention and generate the entire thinking to act the business resources. It has been estimated that the Oreo has been made in almost 100 countries.
Pakistan:
Oreo biscuits are available in superstores, e-commerce websites, and different areas where consumers can easily access them. The sales and marketing teams of the business ensure that the company is right or accurate to track the entire value and sold with the distribution networks. In the world the market, the marketing mix plan will be addressed to achieve higher goals.
Shopping malls, centers, and e-commerce sites are the sources where the Oreo biscuits are available in reliable terms. It is the famous cookie with the flavor, taste, and dunch creamy ingredients that improve the overall reputation and grab attention in the reliable market that can be addressed to take the innovative responses or add the business directions.
Promotion:
Definition:
A combination of the marketing mix elements including advertising, sales, and public relations there is direct marketing to achieve a specific marketing goal is the promotion.
Japan:
Through the superstores, billboards, and magazines the Oreo company published its image in the market of Japan. Focusing on the taste and the quality of the biscuits, the entire strategy will boost the business integrations. In terms of television, Oreo can advertise its products and raise the strong image of the brand in the minds of the customers. Customers of the business are an integral part of taking the higher effectiveness and lead the best chances to deserve in the particular era.
Pakistan:
Via social media platforms, Oreo is engaged with the customers of Pakistan, the digital media campaign of Oreo, and the social media strategies the brand awareness in the customers’ minds will be developed. There is a good promotional plan for the display in the store that helps Oreo to grab or target the customers. Movie celebrities have been roped to endorse the clear celebrities to take better actions.
Aggressive changes in the market strategy impact the promotional methods of the Oreo company. Facebook, Instagram, billboards, pamphlets, and other sources are used to advertise the entire products of Oreo company into the market to Pakistan as well as other new markets. So, the promotional strategy of Oreo is very reliable in terms of grabbing the attention of the customers.
Overall analysis:
Various experts predict that the overall business sources and the determination of the current operations are resourced. For the company Oreo, the Japanese market is very effective and considerably helps to raise the business decisions and add the most valuable plans. This country is effective in improving the organizational directions and taking coordinated approaches regards the change.
Various reasons that foreign companies fail in Japan because the trend of using homemade products is higher affects the business values and organizes the coordinated trends in the authentic change. For innovation, Japan has a portable worldwide network that increases business responses and adds future growth practices. Industry robots and automation systems are the most valuable interactions that help to cater the reliable plans or add greater strengths to convenient actions.
The company has a strong reputation that improves business responses and takes authentic directions in terms of evaluating the major changes or adding greater convenience. The people of Japan perform various working conditions that pose environmental concerns and take instant activities to take the higher or the valuable intentions.
Various management issues that affect the business responses and taking clear directions lead to the change. The tourism sector helps to increase the business values or take authentic responses regards business determination.
Many politicians respond to cater to the interactions and deal with the resourced eras to take the higher changes with the reliable process in the proceed learning. In the market in Japan, various activities help to lead business interactions because they lead the interactive learning. Paying the huge taxes and determining the most reliable tools, the business interactions will be attached.
The government of the income earned from Japan’s business as the level of demand and the income preferences are used to cater the strategic decisions. The Japanese market directly improves the business respondents and takes the best eras to get the higher intentions.
The PESTEL analyses of the Oreo company rely on the interaction and the effects of the external environments. To proceed with the external environment and focus on the points that are reliable and integrated into the situation, the current ratio will be addressed. Various varieties of Oreo cookies that have been produced as well as limited edition runs have become popular in the 21st century.
Pakistanis develop integrated networks to grab attention and lead the broad changes to get higher success. Oreo company targets the entire market of Pakistan or Japan boosts the higher interaction and grabs the valuable interaction to cater the instant plans. The regulations of the FDA impact the consumer’s behavior and the reliable pattern to grab the overall interaction.
Conclusion: Entry Strategy and Marketing Mix of Oreo
In this assignment, the marketing plan of the comparative analyses of Oreo in the countries of Japan and Pakistan is defined. Both countries are valuable in the response to the business interaction and taking the cleared plans. With advanced promotional plans and accurate decisions, the business interactions will be adapted. The determination of the comparative analysis with the connection of the reliable approach and generating the internal assignments, the current resources will be aware.
The STP analyses, Marketing Mix strategies, and market entry strategies based on Japan, as well as Pakistan, are analyzed or defined in the business operations. Oreo is a well-known brand due to the taste as well as the quality of the biscuits as it is the rarest part of business planning.
The reaching of external markets and developing the collaborative parties, the business roles and parties will be classified as they interact with the reliable plans. The consumers of Oreo are very rare to grab the attention and find the most suitable term to interact with the business consignments or take the cleared terms.
Cost terms are mostly preferred by the Oreo company in authentic terms. Generation of the market entrants in the new market will adopt the key practices and reliable sources. Oreo company will easily enter the market based on the current operations and the strategic decisions as valid in the business plans.
