Entry Strategy and Marketing Mix of Dell

The selected company for this market entry Strategy assignment is Dell. It is an American company that serves large technology to create entire sources and generate overall success. The company sells, supports, and repairs computer technologies. Dell sells personal computers and stores them for the convenience of its customers.

As a technology company, it gained a higher brand name and improved the customer’s requirements for the entire technological repair. The cameras, printers, and other electronics are also built by the Dell corporation around the world. Until 2009, Dell was a pure vendor of hardware when it acquired the Perot System. In the industry of IT, the company serves various activities that will classify the entire goals and build clear practices to take the higher roles of business descriptions and take innovative operations in such a way of the business determinations. The company is a subsidiary of Dell Technologies.

It is a publicly traded firm and is traded as the key component of the NASDAQ. The company offering the products is only to deliver the range of products and the entire services. In Texas, Dell is the second-largest non-oil company that produces the highest economic growth rate. It is a subsidiary company that is related to the industry of personal computers as well as computer software.

Personal computers, servers, and peripherals are the key products that affect business roles and integrate convenient practices as doing the better eras of success. Micheal Dell the founder of Dell company develops different practices to improve the business values and generate better roles as integrated the entire terms. As the name Turbo PC, Dell company produces its first computer that improves the entire performance and the overall responses of the business.

Read more: Marketing and Data Analytics at Microsoft

Analysis of the external factors and their impact on Dell:

Dell is an American international technology-based company that serves its operations throughout the whole world. Japan and India are two selected countries that are compared based on the key factors and the entire practices to determine the overall plans. Both countries have different activities that affect business operations and external environmental growth.

Japan and India both are economic countries and fail with the core products that raise the economy. So, the comparison based on the external factors will help to ensure the entire success opportunities are analyzed with better and the valuable sources. PESTEL analysis is a model that is used to investigate the external environmental factors that affect the growth and performance of the Dell company.

It is one of the largest and the most effective companies to lead the integrated sources and maintain higher innovative abilities to take better roles. Dell company’s operations are expanded into the new networks for the easiness and the stable connections of the business to take innovative forms.

Table 1: External factors of the Dell company.

Factors.		Japan			India.
		Opportunities.	Threats.	Analysis.	Opportunities.	Threats.	Analysis.
Political.	Government regulations.Political system.	High.	Low.	In the market Japan, the government of the country developed restrictions on taxes and exporting so, the current operations of the business will be affected in this area.	High.	Low.	The political situation in India is unstable due to the lack of management and external factors. So, the political system is not good for the companies that want to get the businesses customers in this area.
Economical.	Taxation.Import and export costs.	High.	Medium.	The tax rate for doing business in Japan is low due to the GDP rate of the country. Even the political parties of Japan also indicate better preferences as it leads to the business descriptions.	Low.	High.	In the market of Inda, the tax rates are very high. Even the government also puts taxes on sales which affects badly to the performance of the business. So, it is to be understood that the entire performance of the business will be classified to reach certain growth networks.
Social.	Gaming, Laptop, and E-sports.Customer’s preferences.	High.	Low.	In Japan, the trend of playing games and taking part in the content is higher compared to other industries. So, from the consumer’s perceptions, the Dell company is effective or welcomed in good manners by the gamers.	High.	Low.	In the Indian market, the number of gamers is higher than those who use personal computers or entire technological products. So, the preferences of the customers are changing with the change of the entire situation that affects the business’s overall practices and the determination of the current values.
Technological.	Changing technologies.Research and development.	High.	Medium.	Due to the change in technologies and the use of research and research, the maker in Japan will get higher success because the customer’s preferences and their usage depend on the advanced technologies of the gamers or the professionals.	High.	Low.	For the change of technologies, the interest of the customers is also important. The use of advanced technology and Big Data technology helps the company to grab the customer’s attention and provide them with better products they require. So, Dell creates the opportunity while expanding its operations in India.
Environmental.	Electronic wastage.Environmental policies.	High.	Medium.	By the electric wastage as well as the key environmental policies, the business directions will be classified to operate the business roles and determine the cleared attractions. All of these terms will take the instant connection and take the broad changes regards the accurate values.	High.	Low.	Due to the change of climate and weather conditions, the practices of Dell company are affected badly which impacts the overall operations and the proceed eras of the business forms. Leading the business directions and managing the internal values, the business interactions will be classified to act in the valuable directions.
Legal.	Consumption laws.Copyright issue.	High.	Low.	In Japan, the government focuses on the laws of employment and copyright. That is why it is the best country for the aspect of the legal framework.	Medium.	Low.	The government of India directly focuses on the consumption laws and the copyright issues that affect the company’s stable conditions. So, the major laws are added to the legislation system.

From the analysis of the external environment of both Japan and India country, it is analyzed that both countries have different opportunities and threats for the Dell company. The economic and technological facts put a higher importance on the external environmental description or the analyses of the business. The population of India is higher compared to Japan which familiar knows that the Dell company generates higher sales in India as compared to Japan.

The number of users is highly associated with business considerations and it reaches the long-term performances to cater to the entire thinking regarding the higher changes. By adding the business’s long-term performance and managing the collaborative descriptions, the overall changes will be transformed.

The population of India will reach 601.28 M by 2030, SO, for the Dell company, Indian customers have large numbers that explore the entire positions and the valuable changes regarding the better eras of the networks. Even the Gross domestic product and the GDP nominal also indicate to track the entire operations

Analysis of consumer behavior and competitor analysis:

Japan:

Table 2: Competitor analysis of Dell in Japan.

Competitors.	Pricing.	Competitive advantages.
Apple.	Minimum advertising pricing.	Focusing on user experience and continued innovation.
Lenovo.	Value-based pricing.	Large distribution networks and the ability to expand the presence in emerging markets.
Acer.	Cost leadership pricing.	Speed, cost, and value.

Due to the analysis of consumer behavior and the competitor’s analysis, it is clear that Apple, Lenovo, and Acer are the technology companies that are the main compactors of Dell company in the market of Japan. Minimum advertising pricing, value base pricing, and cost leadership are the strategies of these companies that affect Dell’s operations. The speed and low-cost competency allow Dell to sell all the products at low prices from the other competencies Dell has built for the customers.

India:

Table 3 Competitors analysis of Dell in Pakistan.

Competitors.	Pricing.	Competitive advantages.
Samsung.	Skimming pricing.	Innovation and ability to produce at a fast pace.
HP.	Promotional pricing.	Higher quality and the extent knowledge of industry.
IBM	Value-based pricing strategy.	Maintaining the low cost in the business process.

In the market of India, the trend of using gaming personal computers is higher due to the higher population. Samsung, HP, and IBM are the key compactors of Dell company in the market of India that explored the broad changes and determined the broad changes as reliable to take the business communication.

So, these practices will be affected to the strengths of the businesses. To lead the entire operations of Dell company and explore the current operations, the firm’s roles will be valued as integrated into specific matters. Dell company’s innovation and higher quality indicate the overall reliabilities and the maintenance of the low-cost prices to get more customers and grab their higher attraction towards the business forms and its reliable plans.

Based on the consumer’s analysis, the population of Japan is lower as compared to the population of India. So, the business plans and the entire strategic terms will be reliable to address the higher changes. In the market of India and Japan, there are a greater number of users of personal computers existed in Japan that improve the overall processes and the business reliable practices that will collaborate the entire thinking.

So, Dell company’s operations have been successful in both countries with the reason of the higher population in India and the higher usage rate of computers in Japan. There are 57 million people who use personal computers in the Indian market.

Entry strategy of the company into two key markets:

There are two markets in which the Dell company wants to enter and expand the entire operations of the firm. Japan as well as India market both are economically good and have a higher influence on customers. But entering the event market is the art with the use of better strategy. So, with the development of a particular era and the use of better practices, the entire strategies of the business will be classified to interact with certain plans and manage the greater conveniences as doing the cleared actions.

Table 4 Market entry strategies of Dell company in Japan and India.

Country.	Method of entry.	Adoption of key strategy.
Japan.	Franchise.	In the maker to Japan, Dell customers gained success and entered with the use of franchises as the key entry method. As an international company, Dell owns its franchise in Japan that deals with or serves customers who use PCs. Dell licensed its operations and served Japan’s customers through innovative technology.
India.	Exporting.	On the other hand, the population of the Indian market is higher which affects the large operations and the business growth. So, to serve the large customers of India, Dell company chooses the strategy of exporting for the market entry. This strategy will reach the basic operations and generate accurate plans that need to be overvalued. Exporting the entire products into the market of India, the management of the business will transform the better eras of success or update the concepts regarding the higher change.

Exporting and franchising are two selected market entry methods that instantly help Dell company to improve its business performance and generate better eras of the business roles. As a technology-based company, Dell already has a strong image and reputation of the brand. So, exporting the products into the market in India is the best way to attract customers and fulfill their needs or expectations. The population of Japan is lower as compared to the Indian market. So, opening a franchise in this area is enough to serve a small number of customers.

The market entry method will be effective when there is a strong and reliable connection is made between the organizational resources and the determinations of the advanced stages. Meeting the expectations of the customers by using a reliable method of entry is the most important function of the business expansion.

Segmentation, Targeting, and positioning approaches of a multinational in two key markets:

The segmentation, targeting, and positioning are the key abbreviated as STP. It is a form of advertising that lets the brands zero in the specific customers and cater to their needs. Put the emphasis on STP and reach to the global rea, the current practices of the business will be referred to. In the market of Japan and India, the STP analysis of Dell company explored the higher changes.

Table 5 Segmentation, targeting, and positioning analysis of Dell.

STP analysis.	Japan.	India.
Segmentation.	In the market of Japan, Dell company segments its market share based on a variety of factors. The number of gaming or PC users in Japan is higher so, the Dell classified its operations between the entire approaches and the collaborative terms of the youngsters as the broad segmented term. Mobility products and desktop products are two terms that are classified in the response of the Dell company.	In the Indian market, Dell is a leading technological company so, it offers a broad range of product categories like mobility products, desktop PCs, servers and networking, and services or storage. The Indian population is higher so, here are more classifications offered by the Dell company in this market related to the process of segmentations.
Targeting.	In Japan, the primary customers of Dell are small and medium-sized businesses and individual consumers between the ages of 12 to 25. Because this age group is mostly using personal computers. So, dividing the large segmentation into small processes is the targeting of the Del company that evaluates the greater descriptions and manages the overall communication.	Dell company targets students, employees, and businessmen to expand the operations of the company into the market of Inda. India has a large population so; the Dell company gets every age group due to their profession as well as the personal usage regarding the interactive terms. Various operations of the business are used to interact in accurate manners and generate better eras regarding higher success.
Positioning.	The positioning strategy of Dell company is focused on differentiation, Due to the company’s postcoital as the technology leader in the country of Japan, the company offers cutting-edge products as well as key services designed to meet the specific needs of its target market and the customers in the reliable emerging markets. Demine the business integration and generate the collaborative sources the business values will be attached to get instant directions.	The primary focus of Dell company to position itself in the market of India as the key emerging regarding the “Internet of Things” market. Due to the smarter connected devices ranging from household appliances to vehicles, the business integration roles will be attached to determine the better capabilities and take the most convenient actions. The company trying to develop a positive image of the business in the minds of the customers.

So, with the STP analysis of the Dell company, it is clear that the management of the business and the determination of the better roles, the firm’s operations can be understood to act as business learnings. Boosting the organizational success and managing the internal roles, the current activities will be classified.

To determine accurate planning and manage the target market’s satisfaction, the business integrations will be attached because it is reliable to get more customers. Dell company’s STP analyses will be improved to determine the business relations and track the better activities to add innovative or valuable approaches.

Analyze the market mix strategies:

Product:

Japan:

Dell company is a well-known firm renowned for ongoing innovation and for offering higher-quality technological products. In Japan, the Dell company offers PCs, Laptops, and other accessors for instant use by consumers that are coordinated and the renowned tactics of the business operations.

The product portfolio of Dell company in Japan compresses the commercial as well as consumer goods in the broad marketing strategy. The monitoring of gadgets and other accessors is focused on by the Dell company in Japan.

India:

Indian market is big for technological innovation and its related products. Gadgets, accessories, desktops, 2-in-1 laptops, gaming, and all-in-one are the key categories that offered by the Dell company into the market of India. Dell also offered Dell Connected as the remote troubleshooting service that enables the technicians to detect the issues and concerns of these large entire platforms.

Indian market is familiar with the entire growth and builds the largest app0races to take the innovative process. It helped the business to draw new clients and take the business plans.

Price:

Japan: In Japan, Dell company offers the best products with a value-based pricing strategy that increases the entire innovation and generates better approaches to achieve higher success. Customers of the business have the desire to interact with instant planning and take the broad innovation to reach the interactive operations. To complete the needs of the business and classify the operations, the business values will be tackled to get instant resources or gain innovative practices

India:

In the market of India, Dell company offers a variety of bundle deals that include extended varieties as well as the warranties of the business associations. India is a large customer segment of the Dell company which is why the entire strategic growth of the business will be transformed to take the cleared operations as it leads the integrated networks.

Dell itself is a part of the key competitors in letting the customers and choosing the coordination terms regarding the firm’s responsiveness. The market to India will raise the higher success and boost the broad changes as related with the specific market to raise the higher innovation.

Place:

Japan:

In the market of Japan, Dell company sells its products through offline as well as online methods. But most of the reliable terms are the physical stores in which Dell company sells all its products. Integrating innovative abilities and managing greater conveniences, the business roles will be attached to get instant directions. Customers can buy the products through the physical stores, outlets, and the company’s shops in Japan.

India:

In the market of India, Dell company’s products are available to proceed with the entire operations and generate reliable networks to get instant directions. Amazon, Flipkart, and Snapdeal are the key online placements where the entire products of Dell company are available to proceed with the business operations and generate the best roles to take the higher or sustainable efforts regarding business communication. Dell deals with the methanides and ales front to take innovative practices regarding business interactions.

Promotion:

Japan:

By using a variety of promotional strategies, Dell company builds awareness of the products in the customer’s mind. With the use of billboards, magazines, TV, print, and commercials, the customers of Dell company can be targeted effectively as leads the integrated networks.

To determine the business approaches and manage the greater innovation, the current roles will be specified. By using a variety of promotions, potential customers can be targeted easily regards the internal growth of the business networks.

India:

The cost-effective media public outreach as Dell company uses various promotional strategies and methods to interact with the customers. Through the use of social media pages, Facebook, Instagram, the website of the company, and other key practices related to the business forms are analyzed to address the business forms. So, these changes will be advertised or analyzed to take the valuable interactions of the business terms.

Giving the rewards to the customers, the entire strategy of the business will be taken as an innovative term to take the business roles. Targeting the market of India, the entire management of the business will be taken to raise the innovative plans and generate higher values regarding the considered plans as doing the valuable interactions.

Conclusion:

This report, the comparison of two key markets that are used to interact with the business approaches and generate the most collaborative resources. As the effective media public outreach, the generation of the business actions will be developed or integrated. Leading the organizational responsiveness and managing the internal roles, the business integration will be classified. Using social media strategies and managing the internal roles, the current varieties will be traced or added to the directional responsiveness.

Dell is a large technological company that uses better placements and improves enterprises with convenient resources. The evaluation of external environmental factors, the STP analyses, and the determination of the business attachments will raise the business roles to track the higher connections.

The analysis of the marketing mix and the determination of the business STP plan are analyzed in the report. All the activities and the broad decisions will take the innovative eras of success regarding the broad implications and the current practices about interactive determinations. The particular rewards will be added to track the higher changes that lead the integrated networks.