The importance of customer experience:

Evaluation of concept:

Customers of the organization are the essential part that builds the performance of the business and determines the overall values. The customer experience is the broad term that increases the organizational success and determines the entire change whether it is related or not with the specific change. Customers of the firm are the core areas that increase the organizational values and obtain the changes related to better goals.

There are two types of customer experiences that occur in the entire network and boost certain policies. The positive experiences of the customers and the negative experience are two types that determine reliable values. The satisfaction of customers can be strong that increase the progress of business and determine the most valuable change related to the current and better practices.

The experience of customers can be strong when there are a lot of policies related to the advanced terms and boost the practical changes. By determining the organizational practices and updating the given change, the current values can be observed.

Read more: Customer Experience Strategy of Nike

The customer experience of Voot:

The customers of Voot are very happy with the facilities and the component of the applications whether it is sufficient or not with the given and reliable change. Customers of the company are the integral part that increases the organizational values and determines the better responses related to the clear plan. There is a positive experience of the customers are developing that increase the progress and get the change related to the better and sustainable changes.

These values and operations accomplish the networks and transform the overall policies related to the absence process. The Voot company maintains the organizational structure and determines the clear change as required for the future network. Customers of the firm determine the strong practices that are satisfied with the key applications of the business decisions.

Customer persona:

Defining:

The process of the brief profile of the customers is the persona of the customers that integrate the change and organize the key changes. It is the fictional profile that represents the particular target customer and analyzes their motivation as well as their goals. Usually, businesses will have a handful of them to cover the majority of the business and the customer base.

The importance of customer persona in CX planning:

Most businesses have multiple buyer personas that drive them to buy the products as well as the services. To encourage the ongoing market services and determine better changes, organizational plans can be developed related to advance and sustainable trends.

A potential buyer:
Demographics: Gender: MaleAge: 28Household income: 40,000 dollarsMarital status: SingleQualification: Master in Supply Chain Management.Profession: Working in a private firm.
Profile: Male: 28 years.Live in the UK.He is single and spend a happy life.Working in a well-known supply chain company.	Motivations to buy: Expecting to experience video streaming services with different movies and dramas.Explore the technological advancements.
Goals: Explore the technological changes and advancements.Improves the entire experience of internet technology.	Pain points “Hotels” can solve: Improve the experiences using video streaming or conferencing services.To analyze the products and services of Voot company.

Customer journey map:

Defining:

A customer journey is the experience of the customers regarding the interaction with the project and determining the typical software. This idea is generally used as the experienced design as the web design related to the user-centered design related to focusing on the interaction of users.

Significance:

This map represents the change and collaboration of the best practices sufficient for the given plans. The typical users and their interaction with the entire policies of the business determine the higher success are define related to the core areas.

Customer journey mapping of Voot company:
Stages	Awareness	Consideration	Purchase	Retention	Advocacy
Stages of Journey.	Analyze and build strong performances.	Create positive word of mouth.	Develop a higher level of purchases	Making repurchases from the entire tools.	Higher level of word of mouth.
Activities.	Using the social media platform as Voot promotion for better services.	Developing higher trust among all the parties.	Develop a proper understanding of the key variables.	Repurchases or reuse the entire service.	Developing the overall activities
Feelings and Needs.	Higher level of Confusion to use the Voot application.	Ready to use the Voot application.	Use the entire tools and products.	Happy or not as use of Voot application.	All the practices to gain the proper areas.
Potential opportunities for improvement.	Social media advertising.	Analysis of social media	customers’ support.	Determine the customer’s decisions.	Improving the valuable resources of the firm.

Omni channel marketing:

The channels that use to increase the performance of the firm and determine the overall goals of the entire practice are strongly managed. To develop the market channels and raise the current resources, the organizational values can be accomplished that obtain better and more reliable terms. Omni-channel marketing creates a cohesive as well as an integrated shopping experience across the touchpoints of the brand.

The locations of brick-and-mortar, events of businesses, mobile devices, and online stores use data and analytics to crater the consistency even shoppers encounter the brand. To create consistent terms and enhance the organizational objectives, there is an online store developing into the given change.

The seamless integration of the services and the branding related to the messaging of online and offline touchpoints as consumer move down the sales funnel and enabling a more powerful impact on the customers that enhance the overall value and determine the better changes. Omni channel marketing takes the consumer-centric view related to all the techniques and centric approaches of businesses.

Omni channel marketing is the broad term that increases the progress of the businesses and determines the most reliable change as required the future goals. Including in-store, mobile, and online services directly affect the values and growth activities of the businesses that can be sustained in the clear future. Multi-channel means various channels that are used to increase the performance and gather the required areas of the businesses

Channels used by Voot:

Voot is an online streaming and video company that runs its operations in the market of India. To determine the change and boost the overall practices, the Voot company influence to customer demands. Customers of the organization are the essential and most related part that increases the reliable tools and maintains the observational elements. There are different Omni channels that use by the Voot company to increase performance and promote operations by using digital marketing and its terms.

Various options are used to determine the success and raise the observational terms whether it is related or not with the future growth. Facebook, Instagram, social media sites, and the websites of the company are the key sites that use to promote as well as build awareness of the company into the market of India. Indian people are very conscious about their lifestyle so, they are familiar with the use of social media sites that encourage overall practices and gain reliable and sustainable change.

Omni channel marketing is the process that helps Voot company to reach customers and promote the entire functions related to the current and given values. These operations and activities are used in terms of get success and raising the awareness of the customers about the specifications of Voot. Customers of the firm are the integral part that encourages broad changes and determines the reliable values related to the given aspects.

The Voot company reaches the customers of the Indian market by using social media channels and the entire practices related to the given areas of success. Through the development of internal changes and observing the collaborative plans, the business values can be strong and admired in the current and sustainable plans. By using social media channels, the overall growth activities of the firm can be raised in the future..

CX performance matrices:

According to the performance matrices, the experience of the customers is strong when there are clear and valuable terms are developed. Various practices and policies are used to generate a positive experience and attitude of the customers. Customers of the firm are the essential part that increases the progress and obtains the preferred areas of the businesses. For increasing the performance of the businesses, different policies and metrics are used as integral parts.

The customer experiences can be raised by developing higher success and generating overall values toward specific and certain terms. Customers must be experienced better or more reliable plans that can build overall progress and maintain reliable and authentic values.

These metrics of customer experience are used to engage with the change and give more opportunities to the customers that are an integral part of the firm. The customer satisfaction rate, net promoter score, retention efforts, and CSAT are the main terms that affect the progress of the businesses and determine the most required changes.

Valuable matrices:

• The net promoter score:  The yearly satisfaction and retention rate of customers organized by the company which increases customer growth is the net promoter score that increases the overall performance of the business.
• Customer satisfaction rate: When the experience of the customers is positive then it means he is satisfied with the entire processes and growth practices of the businesses related to the current and sustainable changes. Higher satisfaction of customers can be analyzed with the strong motivation of the company that can increase progress and determines organizational success.
• Retention efforts: Another matrix that use to evaluate the experience of the customers is the retention efforts. This effort becomes an increase related to the internal as well as the external factors of the businesses. The retention rate of the business can be observed by developing strong changes and building the most reliable process. If the customers are satisfied, then these activities will be determined related to the advanced practices and certain policies.
• CSAT: It is the indicator that uses to raise the satisfaction level of the customers that are integral or reliable part to enhance the progress of the business and maintain the most reliable changes related to the future growth plans. The satisfaction of customers directly observed the reliable policies as it defines the interrelated objectives.

Recommended metrics:

Among these four metrics, retention and rate and CSAT are the main metrics that use to integrate the success and raise the experience of the customers of Voot company. In the market of India, the satisfaction of customers for the Voot company can be generated by raising the overall progress and determining the broad and sustainable changes related to better and sufficient values.

These activities and tools allow the company to increase the better plans and determine the most required changes among the business decisions as it is an essential or sustainable part of the business. So, these metrics are used as the recommended metrics for the success of the business.

CX processes in different industries:

Different industries run the operations of the firms and economies of the countries. Customer experience is the process that determines the higher success related to the given and sustainable change. To enhance progress and get reliable values, organizational success is sustained. Customers of the organization are the main part that increases the values and determines the better responses.

Different industries are used that organized the change and build the core planning the determined values are required. When the environment of the organization is strong then it refers to the practical experience of the customers that raises the organizational growth. Customer experience and satisfaction can be raised among the practical values related to the given values related to better change. Customers are the integral process related to the current resources and observing the changes is defined as sustainable growth.

To determine the success and policies, there are certain values are defined as integral approaches. By managing the change and determining higher success, the organizational culture is strong. The Voot company relates with the preferred plans and maintains certain goals as it drives the change. With the use of better terms and an understanding of the collaborative goals, the experience can be derived from sustainable change.

CX’s experiences of Voot with Zara company:

Basics.	Voot.	Zara company.
Convenient.	Voot company is convenient that provides effective services to the customers which are essential values. These activities can be accomplished as the integral term and build the particular change.	Zara is an international retail firm that increases the performance of the business and offers convenient terms or practices related to the current resources. Zara company raise the organizational practices and encourage the valuable terms related to the given change. The development of Zara’s success can be increased when there is integral or valuable information is required.
Ease of use.	The services of Voot company are easy to use by just having an internet connection between the mobile and computer. It raises strategic decisions and determines the advanced values related to better goals.	On the other hand, customers of Zara company can access it by using online and digital platforms. These activities can be determined as related to better and sustainable policies. Zara’s products are available on different platforms related to social media strategies.
Quality.	The Voot company offers higher quality services to the customers in which they can interact with the entire parties and determine the overall plans.	Zara company focusing on better quality fashion products that affect the progress of the firm and organize broad changes. The customer’s satisfaction can be increased as it determines the higher and more valuable terms.
Compatibility.	In the market of India, the company’s success can be driven by an integral and sufficient network. The Voot company gives priority to the customers in which their level of satisfaction and motivation can be determined.	Zara company runs its operations in the global market which raises the overall values and determines the best visions for the future.
Responsibility.	Voot company is responsible to provide the best services to the customers are maim or effective part of the business’s success because when the customers are satisfied then it raises the overall valuable networks.	Zara company is responsible to increase the satisfaction of the customers by improving the quality of the project and determine the overall practices in the sustainable or specific networks to maintain higher success.

These factors show the comparison of technology and the clothing industry in the market of India that raise the organizational growth or its reliable practices in the future. There are different activities of the firm that are used to increase organizational success.

Conclusion:

In this report, the role of customer experience related to the entire plans and practices is defined. Customers are an integral part that increases organizational values and determines broad changes. Customer experience related to the comparison of industry and the reliable tools related to certain decisions is defined.

The development of better experiences for customers and maintaining reliable changes in the organizational goals are required. The CX performance metrics related to the advanced policies and the success of Voot company are clearly determined. Customers of the organization must be satisfied that increase the change and determine the broad area of success.

CX performance in different industries and the role of customer persona and the customer journey mapping are defined as related to the given and specific growth techniques. These values and resources are sustainable that organized the given operations and manage the experiences of the customers that are authentic and reliable terms.