Category : Marketing

This paper “Marketing and Data Analytics of Amazon” focuses on Amazon’s marketing strategy, which is an integrated one that applies both online and offline media channels in a smooth manner. It is focusing on Amazon’s data analytics, marketing environment, and strategic decision making

In this report “Marketing and Data Analytics of Starbucks” we discusss, an inside look into the international coffee giant’s marketing environment and integrated marketing communications strategies will be analyzed. This report intends to offer an in-depth perspective of how Starbucks Coffee Company, taking

Through this report a broader and in-depth study of Microsoft Corporations marketing environment including their marketing communication strategies and the incorporation of online and offline media channels are conducted. It is concerned with the micro-environmental aspects and macro-factors that affect Microsoft’s marketing decision

In this report “Strategic Approach in Marketing Planning for Four Seasons Hotels and Resorts” we discuss, The industry of hospitality and tourism is one of the major contributions to the economic growth of the business practices to reach the customers and fulfill their

This report aims to analyze the comparison of the brands in terms of the target market and the 4P of marketing. Promotional areas and the methods that are used to represent the differences in the business values are analyzed regarding the business’s long-term

Core target market with characteristics and expectations: Mandarin Oriental, Lake Como is a five-star luxury resort located in the Blevio in the province of Como, Italy. The heart of the entire resort consists of the Villa which was nearly notable where the composer