Marketing and Data Analytics of Starbucks
In this report “Marketing and Data Analytics of Starbucks” we discusss, an inside look into the international coffee giant’s marketing environment and integrated marketing communications strategies will be analyzed. This report intends to offer an in-depth perspective of how Starbucks Coffee Company, taking
Marketing and Data Analytics at Microsoft
Through this report a broader and in-depth study of Microsoft Corporations marketing environment including their marketing communication strategies and the incorporation of online and offline media channels are conducted. It is concerned with the micro-environmental aspects and macro-factors that affect Microsoft’s marketing decision
Accounting and Finance for the Decision Making of Kingfisher Group
In this report “Accounting and Finance for the Decision Making of Kingfisher Group” we discuss, Kingfisher is a public limited company that acts as a British multinational retailing company headquartered in London. As a public company, the retail operations are followed to build
Accounting and Finance for the Decision Making of Nanoco Group Plc
In this report “Accounting and Finance for the Decision Making of Nanoco Group Plc” we discuss, The selected company is Nanoco Group refers as Nanoco Technologies Limited. As a nanotechnology company, the firm develops valuable strategies to improve the business’s current strategies. And
Analysing the impact of supply chain practices on customer satisfaction and business performance
In this research study, the impact of key practices of supply chain management on the satisfaction of the customers as well as the performance of the businesses are defined. The goal of supply chain practices is to create satisfied customers and higher business
Project Management Essentials of Newton Whole Foods
Newton Whole Foods is a premium organic grocery store owned by a family in an affluent English suburb. The company was launched in 1989 and has built a loyal customer base by offering ethical sourcing and niche vegan products, with annual revenue of
Leading Through Digital Disruption of Walmart
Digital disruption has been rapid and unprecedented transformation of the retail industry. Retail is being redefined at every level from the consumer side shifts in behaviour, the rise of e-commerce, automation and data centric decision making. Against growing competition in the global arena
Global Strategy of Sustainability of Sterling Bank Plc
Sterling Bank Plc is a Nigerian commercial bank with over 60 years in operation. The bank has grown from an investment bank to a full-service national bank known as ‘Your one customer bank’ with about one million active customers in 189 offices in
Customer Experience Strategy of Nike
In India, the fast-growing Gen Z driven market, Nike is expanding its presence. This report critically evaluates Nike’s customer experience (CX) strategy in India, more specifically on customer centricity, journey mapping, CX performance metrics, and launching into the Omni channel to promote long
Data Driven Decisions for S & S Austen
S&S Austen is a retail bank that operates its branches in various regions like Cardiff, Oxford, and Edinburgh. Moreover, the report will present suggestions for a better city for future branch expansion and offer insights for the Marketing Manager to directly optimize the