In this research study, the impact of key practices of supply chain management on the satisfaction of the customers as well as the performance of the businesses are defined. The goal of supply chain practices is to create satisfied customers and higher business growth by coordinating all the actions of the company’s supply chain as a beneficial process. It acts as the necessary part of suppliers by facing the threat of complete customer drive forms.

Supply chain practices help to improve investor management, track the needs and demands of the customers, and organize the strategic possibilities of the business through future directions. Supply chain practices lead to the customers’ requirements and motivate them by offering the best quality products. When the customers are satisfied with the operations of the company, then the overall business performance increases.

Read more: Analyzing the impact of supply chain practices on customer satisfaction and business performance

Rational and context:

In the research, the main focused areas are customer satisfaction and business performance by the key practices of supply chain management. This research is beneficial to understanding the key practices of the supply chain for developing advanced operations and taking reliable strategies in strategic positions. Fast delivery times and more accurate delivery estimates are the key practices that raise the satisfaction and motivation of the customers.

The benefit of publishing this research is to raise awareness about the role of supply chain practices for the customers’ demands and their entire level of strategic thinking to reach the possible areas of business success.

Companies can raise the satisfaction of customers and build trust through the delivery of all the products on time leading the specific areas and maintaining the strategic facilities in reliable growth activities. It can improve the customer relationship management to the supply chain and create value for the business.

Aims and objectives:

Aim:

To evaluate the impact of supply chain practices on the satisfaction rate of customers and the achievement of higher performances of businesses.

Objectives:

• To investigate the supply chain practices on customer satisfaction and business progress.
• To analyze the impact of fast delivery time and better product quality as the key supply chain practices of the satisfaction of customers.
• To evaluate the quick delivery for the customers’ positive response by supply chain practices on the business performance.

Literature review:

Supply chain practices, customer satisfaction, and organizational performance:

Customer relationship management is a vital aspect of the process of supply chain management because it helps to create positive value for the supply chain and improve customer satisfaction. With the fast delivery services and the development of entire relationship management, the organizational core activities are valuable to increase the business values. The better supply chain practices of the company increase the profit margins and raise the progress of the firm.

Improving the satisfaction of customers and achieving organizational efficient practices, the business responsible attachment is addressed in the future. Dramatically reduce the loss of customers and build effective supply chain management, the overall sales and revenue of the business increase.

If specific types of products become scarce due to supply chain disruptions, then it will have to pay an inflated price to improve the organizational directions and take the valuable activities.

Supply chain practices such as fast delivery services and the higher quality of the product improve the organization’s performance by reflecting the resource performance. The output performance of the business reflects the value additions and the ability to provide a higher level of customer satisfaction.

As a crucial strategy, the process of managing the supply chain actions that drive to increase organizational performance and maximizes the achievement of the organizational objectives.

Improve the overall production, build customer service, and raise profitability the core strategic actions are valuable. By building effective supply chain management techniques, the customers will be satisfied with the positive quality of the products and the better fast deliveries that entitle them to take reliable activities. It is a useful term for increasing the organizational plans and managing the greater resource activities.

Resource-based view theory:

From the implementation of a resource-based view, there are various tangible and intangible resources about the supply chain management of the business that must be immobile and heterogeneous for the success of the business and the higher satisfaction of the customers.

Through the valuable, rare, inimitable, and organized resources of the business through its effective supply chain practices, the overall firm’s performance and the satisfaction rate of customers increase. Fast delivery times and higher product quality are the key supply chain practices that provide a strong or effective competitive advantage in the business values through the actionable plans that guide the strategic values of the business.

Methodology:

The research methodology is based on a set of specific actions and processes to collect the data and reliable information related to the topic’s success. There are some specific procedures or techniques that are used to select and analyze the information about the research topic is the methodology of the research. In a research paper, the approach, philosophy, strategy, choices, and data instruments for using the overall methods are described in this section.

An interpretivism research philosophy is used in this study because it refers to the social science theory and apprentices the differences for a better understanding of the key differences. This philosophy is used to raise the overall quality of the research and manage the greater decisions in the organizational resourced activities.

The approach that will be used in this study is the deductive approach also known as the top-down approach, it is the approach that helps to test the resource-based view theory related to the supply chain practices as VRIO on the satisfaction of customers and the organizational performances.

It is qualitative research that’s why secondary sources are used to collect the data related to the topic of the research. In the secondary sources, the Journal articles past academic papers, and key sites have clear information related to the practices of supply chain management on the satisfaction of the customers as well as performance of the business.

The descriptive analysis method is used to analyze the data related to the topic of the study and get detailed information regarding the instant forms of business success. Managing the strategic performance and making reliable progress, the current values will be addressed in the future. Useful and published information is preferred by the researcher for the data collection techniques.

Findings:

The companies can cut costs and manage the proper budgeting for the delivery of goods to the customers as the necessary element of the supply chain that impacts customer satisfaction and firms’ performance.

These are the practices of supply chain management that represent the organizational resourced-based view plans and improve the business organizations in the strategic forms as an extensive product recall and generate the lawsuit with the reliable activities, the business function is addressed in the future.

Prevent extensive product recalls and improve delivery services, the organizational facilities will be reliable to take the higher or the efficient policies of the business. There are well-designed and effective managed supply chain techniques that are used to create a positive impact on the overall performance of the business reduce the cost and build a higher level of customer satisfaction.

Fast delivery services and better operational management practices are the core supply chain activities that improve the efficiency of the business.

Customers want better quality products at affordable pricing from the business. So, the providing better raw materials and improving the bottleneck situations, the organizational facilities will be reliable, and increase the cash flow, the firms value supply chain managers because they speed up the product flows to the customers.

Perfect order index, cash-to-cash time, and the supply chain cycle time are the valuable tools that address the cleared and the valuable functions.

From the understanding of the practices of suppliers that they implement Artificial Intelligence from 2022 to 2025 to increase organizational performance and generate detailed areas of success, the current progress becomes valued. Suppliers and customers both are integral parts of improving the performance of the business.

There is a strategic supplier relationship management that helps to develop healthy, trustworthy, and CRM activities among the customers and the business. Offering the best raw materials, providing higher quality products, and improving the lead time, the suppliers of the business develop their advanced practices in the relay or sustainable operations.

It is one of the best and the valuable strategies that increase the organizational plans and manage the greater directions in the future. Procurement is another name of the supply chain that addresses the higher facilities and improves organizational success.

Continuing operating and growing the necessary resources, the suppliers of the business make effective decisions. Supply goods, services, and materials of an organization through the sustainable practices of the supply chain directly raises the customers’ satisfaction and the organizational performance.