Leading Through Digital Disruption at Nokia
Leading Through Digital Disruption at Nokia: I chose Nokia for this study. Nokia is a global telecommunications, information technology, and consumer Electronics Company headquartered in Finland. This report has many tasks to complete. This paper addresses Nokia’s digital transformation, the challenges it faces, and the aims it seeks to achieve. Nokia’s chosen strategies are also explained. This study is equally focused on quick decisions and market changes. This study’s conclusion examines the main characteristics and behaviors of a leader.
Task 1 – The case for change
In the next work, I’ll go into detail about the company I chose, what it does, and where it fits in the market. I’ll also go into the threats this organization is facing and the digital transformation this company is undergoing in my presentation.
The company, what it does, and the market it operates in:
Nokia is a Finnish multinational telecommunication, information technology, and consumer electronics firm headquartered in Helsinki, Finland. Nokia’s headquarters are in Espoo, a Helsinki suburb, although the firm originated in Tampere’s Pirkanmaa region. Nokia employed around 92,000 workers in over 100 countries by 2020, and generated approximately €23 billion in annual sales. Nokia is listed on the Helsinki and New York Stock Exchanges. Based on 2016 revenues, it is rated 415th on the Fortune Global 500 list of the world’s most profitable firms, up from 85th in 2009. It is part of the Euro Stoxx 50 index.
Throughout its 150-year history, the organization has worked on a wide range of issues. A former pulp mill, it has long been connected with rubber and cables, but it began focusing on large-scale telecom infrastructure development and licensing in the 1990s.
Read More: Leading Through Digital Disruption at eBay
Threats Nokia is facing due to digital disruption:
Due to digital disruption, Nokia faces the following threats:
- Because Nokia had never been a software firm, the competences it had built up during its feature-phone period were not just less effective for creating smartphones — they were potentially downright harmful for such initiatives.
- Hardware-related expertise was more prevalent. Even while Nokia phones were meant for making phone calls and delivering text messages, their online capabilities remained limited because of the Symbian operating system.
- The software and online compatibility of a smartphone are far more important considerations than they are for a feature phone. Because Nokia’s strengths were in hardware, it wasn’t well-suited to produce smartphones.
The digital transformation that Nokia is going through, and what are the objectives of this transformation
Customer service providers and businesses alike have benefited from Nokia’s expertise in digital transformation and innovation. The company, according to Danial Mausoof, Nokia’s head of sales for mobile networks in the Middle East and Africa, in an exclusive interview with Telecom Review, is assisting communications service providers (CSPs) and businesses in their digital transformation. They are putting forth significant effort to keep up with these significant changes and to provide customers with a positive experience during this pandemic.
Task 2 – Gaining Digital Business Agility
In this task, methods for making quick decisions and adapting to market changes are discussed.
The Digital Business Transformation Center of the World
With the support of the Global Center for Digital Business Transformation, companies can effectively manage their digital transformation journeys with new insights and evidence-based advice.
The Center for Digital Transformation Best Practices Research, which was established in 2015, is a pioneer in this field. All facets of digital transformation are covered, from the basics to the more advanced features.
The ability to predict and understand the dynamics of digital disruption through digital technology and business model developments.
Achieving a successful digital transition requires careful planning and careful management of the organizational dynamics that can derail it. Digital transformation necessitates changes in people, resources, processes, and corporate culture.
Ensuring long-term success through digital integration and maintaining a digital footprint that is both responsible and sustainable.
Approaches and techniques Nokia can use to make informed decisions
The process of picking decisions is utterly random. Businesses require a method for making decisions. Nokia can use the following ways to make quick decisions in order to maximize efficiency:
- In order to facilitate their brainstorming activities, they can use affinity diagrams to aid them because they encourage the investigation of a wide range of options.
- The Analytic Hierarchy Process (AHP) can be used to reduce the reliance on intuition (AHP).
- Using combined techniques, you can estimate how a client would react to certain developments in the marketplace.
- Influence diagrams, which are used by every company, regardless of industry, can be used to determine the reliability of people on the job.
How Nokia can guarantee that decisions are inclusive and data-driven
To ensure that all stakeholders have a voice in the decision-making process, Nokia utilizes:
- As a result, it is difficult to test the logic of any decision because we often make decisions after conducting some mental work, which is often done subconsciously. This is a fantastic example of how a team may contribute to the success of a project. There are several advantages to having a team of experts who are knowledgeable about the data the organization is dealing with.
- Define the goals: Nokia should establish clear goals from the outset so that everyone involved in the decision-making process is on the same page.
- It is critical to gather information to make an informed conclusion.
- In order to figure out where you need to improve, look for the unanswered question.
Digital technologies that can support Nokia in making informed decisions
Determine whether digital technologies can assist your company in making an informed decision. Nokia has a wide range of digital tools at its disposal that can assist it in making the best decisions possible. Due to the fact that it provides significant information for analyzing the system’s performance, Nokia can benefit from the usage of the decision matrix technique.
Nokia’s activities will account for two-thirds of its results, according to the 80/20 rule, which also applies to other companies like as Google and Apple. Pareto analysis is the term used to describe this technique. The corporation can use cause and effect diagrams in the design process of its products and services as a result of this development.
Task 3 – Create a digital-ready culture
How your organization can create a digital-ready culture by
Putting the customer first
Organizations of all sizes are devoting more resources to CX improvement efforts and reconsidering their approaches to mobile customer care, proactive assistance, and self-help with the goal of improving the customer experience.
Those who are successful in their endeavors are rewarded in the marketplace, but they constitute a small percentage of the population. Many businesses have discovered that focusing solely on specific client touch points does not yield significant results.
To have the greatest impact on customers, customer-facing CX improvement projects must be integrated and supported from behind the scenes with new IT, workflows, and perspectives.
Collaborative culture
Thanks to technology improvements, high-achieving employees now have greater access to a supportive workplace. “Social applications allow people to work not only faster and cheaper, but also in ways they couldn’t before,” says Heidi Gardner, author of Smart Collaboration: How Professionals and Their Firms Succeed by Breaking Down Silos.
These digital tools can help businesses communicate internally and externally. Gardner applauds technology’s ability to enhance inter-organizational collaboration (the lack of which, according to a Harvard survey, is what 67 percent of workers say is the largest obstacle to company collaboration).
Instilling a culture of innovation
The values, conventions, and attitudes that permeate an organization’s corporate culture are referred to as its “corporate culture”. Furthermore, a company’s culture influences how much innovation is fostered and pushed by management as well as its employees. As a result, the framework for all innovation activities is the innovation culture. Even if the idea and the innovation team are ideal, if the culture isn’t, it can stifle innovation. As a result, it is critical to the advancement of new ideas.
There has been a revival of something definitely traditional in the corporate R&D department even as opportunities to interchange ideas and cross-fertilize innovative impulses across organizational boundaries proliferate.
Creating digital champions
High-performing employees now have greater access than ever before to a supportive workplace environment because to technological advancements. According to Heidi Gardner, author of Smart Collaboration: How Professionals and Their Firms Succeed by Breaking down Silos, “Social applications allow people to work not just faster and cheaper, but also in ways they simply couldn’t have before.”
Additionally, digital tools like messaging apps, employee experience hubs, and survey platforms may enhance productivity, streamline procedures, and open up channels of communication within and between businesses. Gardner lauds this potential of technology to foster cross-organizational collaboration (the lack of which, according to a Harvard survey, is what 67 percent of workers say is the largest obstacle to company collaboration).
Task 4 – Steer collaboration
Job description of CCO
Programmatic initiatives aimed at developing district-scale sustainable development projects are led by the organization’s Chief Collaboration Officer (CCO). The CCO is in charge of putting together and overseeing a municipal policy and strategy team that includes members from other departments. Support for critical projects (with an emphasis on the application of the Eco Districts Protocol). Training in leadership. Working with a diverse range of partners and communities needs the ability to integrate social justice, equity, and cultural competence into programmers and service offerings, as well as the ability to effectively coach personnel.
Duties & responsibilities
Strategy & Management
All relevant business lines’ annual business strategy, including the establishment of objectives for revenue and KPIs, should be led by the person in charge of the annual plan. Set up a monthly success report system and submit it to the CEO and the board of directors each month. The successful implementation of the yearly business strategy will be supported by the development of an annual budget, work plan, and “go to market” strategy.
Fundraising and Business Development
Oversee proposal writing and outreach, and meet regularly with important clients and partners to do business. Collaborate with Directors of Fundraising and Marketing to develop an annual development plan to help you reach your fundraising goals. Support the development of grant bids and fundraising campaigns as needed.
Project Management Delivery
Implement accepted proposals, work plans, and budgets efficiently to produce project deliverables. Create and maintain a structure for managing and evaluating clients that encourages high-quality service delivery and ongoing development. Management of personnel and consultants to guarantee timely and cost-effective completion of projects Keep clients and other relevant parties informed at all times on the progress of the project. Establish a system for gathering user input and evaluating the efficacy of our programs and services.
Staffing
Manage necessary staff and consultants, including recruitment and hiring, in consultation with the Director of Finance + Administration and CEO. Direct, input, and feedback on employees, including annual performance evaluations, for supervisors. Organize and track the progress of employees’ monthly, quarterly, and yearly work plans. Ensure that employees are properly educated about the organization and their responsibilities.
How the CCO can increase collaboration across team members and departments at Nokia
Check to see that everyone is on the same page
Explain the duties each person must play in order to attain the shared goal, and do it in terms that are understandable to everyone.
Encourage open and honest communication at all times
To this day, the lack of communication across teams and silos in the workplace continues to astound me.
Transparency must start at the top
To a certain extent, this is related to communication.
Empathy and comprehension are made possible
There’s no such thing as “making” someone more empathic.
Be a role model for others
Even though this is common sense to me, you’d be amazed at the number of executives who insist on delegation.
Task 5 – Develop your leaders
Goleman’s leadership styles
Following the overview, each of the leadership styles, as well as how they contribute to resonance, is discussed in greater detail.
Coercive Leadership Style
Coercive leadership, also known as “directive” or “commanding” leadership, is best used when you need to rapidly and effectively solve a problem.
Authoritative Leadership Style
“Visionary” leadership is a term you may have heard before. It is the role of authoritative leaders to provide their teams overall direction and a goal to work toward, but it is their team’s choice how they attain that goal.
Affiliate Leadership
People are at the center of the agenda of an affiliate leader. Creating a great work atmosphere for their employees is a priority for them, and they’re big fans of praising their staff.
Democratic Leadership
Every member of the team is valued under democratic leadership (also known as “participative” leadership), and management truly wants to hear from them.
Pacesetting Leadership Style
Every day, you have to walk the talk and talk the walk if you want to be a pacesetting leader. If you want your team to succeed, you need to set an example and hold them to the highest standards.
Leadership Style in Coaching
Rather than focusing just on achieving company quotas or sales targets, coaching leaders put their team members’ personal growth first. The affiliate leadership style is the most effective management style for Nokia. As a result, a more favorable work environment will be fostered, and employees will have a greater opportunity to contribute.
Grow model
GROW stands for:
- Goal.
- Current Reality.
- Options
- Will
Establish the Goal
First, you and your team member must identify the desired behavior and then arrange it as a goal. SMART goals are Specific, Measurable, Attainable, Realistic, and Time-bound.
Examine the Current Reality
Inquire about their current situation. This is a big step. Too often, people strive to solve a problem or achieve a goal without thoroughly understanding their starting point, and they often lack critical knowledge.
Investigate Your Choices
After exploring the current reality, you and your team member must evaluate what is conceivable – all viable possibilities for achieving their goal. Help your teammate come up with lots of ideas. Then help them choose the best ones.
Make a Will
Based on the current situation and available possibilities, your team member now knows how to attain their goal. That’s excellent, but it might not be enough. Finally, ask your team member to commit to specific steps to achieve their goal. You will help them establish their will and motivation.
Conclusion of Leading Through Digital Disruption at Nokia
The company selected was Nokia and in the above report, many strategies were developed for Nokia so that this company is successful in the era of digital transformation. Different leadership attributes are also discussed so Nokia can get more focus and a good leader can lead them towards success.