Do Consumers Understand the Brand Values of a Company: A Case Study of Levis

Chapter 1:

1.1.         Introduction:

In this research study, Consumers Understand the Brand Values of a Company is defined. Consumers are the final target market of the company that deals with the best changes. The brand value encourages the long-term activities made by the organization itself and promotes the consumer’s interest. Every brand can gain success by determining the best activities and improving the organizational practices towards clear success.

By expanding the key operations and getting the most required areas, the firm’s brand value becomes increases. By gaining higher success and loading to the given aspects, the firm’s progress can be increased. Brand value promotes the reputation and image of the business that’s why it depends on the key methods or strategies that develop by the company itself.

Read more: Investigating the Impact of Poor Communication between Organisations and Customers on Customers’ Satisfaction and Loyalty: A Case Study of Apple

1.2.         Background of the research:

Brand value is the key trend that has resulted in the formation of a new paradigm for the success of companies. However, many organizations still do not have proper ways to improve organizational success and consumer awareness through brand value. In this regard, it has been found that the value of the brand is the most important part which encourages greater success.

The brand value act as the sustainable issues which update the best processes and encourage the most convenient ways towards the greater values. In the context of the fashion industry as Levi’s company, the role of consumers to understand the brand value is defining.

Every brand has its own reputation that is directly linked to gaining success and transforming the better changes. Various activities that uses to improve the best processes and tackle better growth activities.

1.3.         Research rationale:

Previous studies show the growing importance of brand value for the understanding of consumers. It has thus important for companies that start their operations and already well-known brand becomes innovative approach. It is critical for the brand when the consumers don’t understand the specific operations of the business and its brand value. Young, authentic, and sophisticated are the three main terms that motivate the brand value of Levis and encourage the proper understanding of the customers.

Based on the geographic as well as demographic segmentation, the brand value of Levis improve the consumer’s awareness. They can easily take part in the entire process of the business success and examine the reliable approaches. At the same time, it has also imperative for brands to recognize the key values and build better plans that take better approaches.

By gaining success and managing the different activities, the overall sustainable values become increase. The rationale of this study is to understand the value of the brand for the consumers to the practical standards of Levi’s company.

After determining the strong success and improving the participation of the consumers, the brand value becomes increases. Firstly, the rationale of the research is related to the understanding of consumers while the overall approaches toward greater success. The brand value always encourages the consumers to take the sufficient change for greater success.

1.4.         The research aims and objectives:

The aim of this research sturdy is to understand the consumers of Levis company by the brand value. The customer’s needs and preferences can be determined by generate the positive brand value of the Levis company. for examining the strategies to improve the Levi’s brand values and its customer’s roles, this study is take place. To investigate the key concepts which help to gain success and manage the most practical values of the brand for the consumers.

Levis company has a strong brand image which motivates it to retain more consumers and increase its overall success. For getting the best planning and generating the advanced areas of success, the overall strategic plan becomes improves.

Here are some research objectives and aims of the study.

• To understand the brand value for the success of Levi’s company.
• To evaluate how the consumers of Levi’s understand the brand value.
• To determine the strategies for improving the brand value of Levi’s and its better understanding to consumers.

1.5.         Research questions:

Here are some research questions of the study.

• What is the role of brand value in the success of Levi’s company?
• How do the consumers of Levi’s company understand the overall brand value?
• Is the consumer properly understanding the value of the brand for the success of Levi’s company?

1.6.         Significance of the research:

It has been found that in the competitive environment of businesses, the interest of the consumer and their buying power is the important components for the success of the organization. This research study defines the consumer’s understanding of the brand value as the case study of Levi’s company. The value of a brand depends on the image as well as the reputation of the business which allows it to get the most sustainable and authentic part.

Levis company offering the sources for the customers by using the multi channels that improve the entire processes. The company’s owned outlets, franchised outlets, and the e-commerce websites are determining in the given areas of the success. To enhance organizational success and generate strong changes, organizational success becomes increases. Levis fast tracking strategy adoption help to understand the nature of the consumers and raise the brand values.

It is 167-year-old blue jeans company that adapt the strategy of fast tracking. The company should involve the customers in each process, giving the process of feedback, and build their strong brand image to maintain the higher value. The significance of this research is to understand the entire importance of the business to reach the practical manners and take the best records which allow it to communicate itself. The company’s success and its better plans directly deal to gain success and allow to gather higher performance.

1.7.          Structure of the report:

In this research, there are different chapters discussing what allows one to gain success and build the most required areas that deal with the image and expanding the operations. Introduction is first chapter of the research that design an introduction to the topic. The background, significance of the research, and the research objectives or aims are defining in this chapter.

Literature review is chapter shows the review of literature presented by scholars as well as researchers in different books, articles, and past academic papers. This chapter shows the relationship among the research variables. Research methodology is a chapter proves to be an important or vital chapter as it provides the clear direction to research philosophy, approach, strategy, and the choice.  Data analysis is a chapter; the collect data can be analyzing in the long-term format.

This chapter include the analysis of both primary as well as secondary sources of data. Findings and discussion is chapter shows the overall analyzed data into the key finds. And then discuss the finds to analyze the gathered information. Conclusion is a chapter present the summary of the research follows by the reflections on the questions of research. Recommendations chapter is key suggestions. and limitation of the research study also define in this study. 

It is the structure of the report that discussing in this research study and evaluates the topic of understanding the consumer’s behavior toward the entire success. By getting success and maintaining the most important part, the firm’s preferences become strong which takes the better areas of organizational growth.

Chapter 2:

2.1. Literature review:

2.1.1.    Introduction:

The second chapter of the research study is known as the literature review. It is the entire study that defines the relationship among the key variables of the research. It shows the critical review of literature that was organized in the past and get the clear ways to get higher success. In this regard, the key elements covered in the modules show the relationship among the research variables.

2.2.         Definition of key terms:

2.2.1.    Brand’s value:

The value of the brand is the overall image in the customer’s mind. Every brand develops different strategies to increase performance and generate a strong image in the customer’s interest. Customers of the organization directly represent the value to improve the reputation of the brand. Brand awareness as well as perceived quality are the key terms that affect the performance of the business and are derived as the brand value.

The brand value of Levis company is based on physique, personality, relationship, culture, reflection, and the self-image. The brand identity develops the strong value of Levis in the reliable market that enhance the performance of the business and generate the higher level of the satisfaction.

The success of Levis directly ensures long-term operations and builds the most desired networks that deal with specific values. Different functions of the business are used that encourage specific values and update the most systematic change. Brand value becomes increase when it deals with the most centered tools and allows to get better areas of success.

2.2.2.    Understanding of consumers:

Basically, the consumers of the business are the most essential part that increases the performance and gets the greater value. To raise awareness and increase long-term activities, the development of advanced values becomes increased. The strategic awareness of business decisions can be observed in clear plans and get the most reliable chance to observe the entire plans. Consumers understand the situation or the business requirements by the entire nature and overall activities.

To encourage business decisions and get specific values, the consumers play an integral role. The consumers of the business ensure the entire activities towards the decisions of the business and the new methods adapted by the brand.

Levis company understand the value of the brand by determine the strong practices and involve them in the current or future practices. Levis company uses multi channels where the customers can attract with the company. So, the proper understating about the business decisions can be observed.

2.3.         Theories and models of brand value and consumer’s understanding:

2.3.1.    Brand equity model:

The brand equity model is designed to establish the ways that created strong success and implement long-term change. According to the ADKAR model, brand awareness, loyalty, association, assistance, and quality are the main terms that increase the value of the brand. For increasing the brand value, there is a strong need to develop greater success and build better changes as represented in the operational plans.

For getting the change and allowing better areas, the management should take different plans. Brand awareness, perceived quality, brand association, and the overall loyalty plans of the brand values are the main terms.

Different strategies that uses by the Levis company to examine the change and get reliable values. If the Levis company wants to increase its value, then it should improve loyalty and awareness by use of different methods. The brand value of Levis becomes increase by raise the awareness among the customers and generate higher knowledge in the future.

Consumers can be aware through multichannel strategies of Levis. The value of the brand becomes increase when the overall associations and loyalty directly increase the organizational skills and deal with clear and centered plans. The development of business decisions that increase the value is necessary to raise awareness in the mind of customers.

2.1.1.    Brand Asset Valuator model:

According to the brand asset valuator model, it gives the brand equity value for the different brands and helps to compare the equity of the brand across other terms. The collection of consumer insights will help to improve the health of the brand as well as its entire future. Differentiation, relevance, esteem, and knowledge are four terms that raise the equity value of the brand. The brand should differentiate the entire product that gets the most representative terms and operate the clear values.

The brand should be unique and stand apart from its key competitors. It is a measure of how a brand is perceived as well as qualified for better quality and its entire performance. The value of the brand becomes increase when there is strong satisfaction among the consumers appears.

Levis company always develop the unique and creative products related to the fashion that improve the satisfaction of consumers and the value of brand. Differentiation strategy adopted by the Levis company that develop esteem and knowledge of the consumers of the organization are the essential part that increases the performance of the business and generates higher brand value.

To encourage the brand’s roles and get sufficient plans, the Levis internal values becomes increase. Different activities of the firm are used that get the long-term plans and observe the entire plans, the firm’s overall analysis plays an integral role.

2.1.         Overview of the fashion industry:

Levi’s is a brand that relates to the industry of fashion. To increase economic growth, the fashion industry is one of the best and major terms contributing. The sales of the fashion industry become increased as compared to the other forms of industries. The main reason for the success of the industry is the overall commitment that gets the brand to clear changes.

The global apparel industry depends on the women, men, children, and the sportswear, with other related terms. The global fashion or apparel sales in year 2021 becomes increase as compared to the previous years. There are 786.9 billion sales in USD that rise the women’s values. The men re targeted and generate the sales of more than 500 billion USD. The sportswear sales of products are almost 174.t billion USD at the global level.

Businesses can get the strong success that exploring the areas and building the most sustainable values which can be overcome and observed in the strategic plans. So, the fashion industry is the major contributor that explores the change and ensures the best functions for business decisions.

2.2.         The role of brand value and the understanding of consumers:

Consumers of Levi’s brand want the best quality products at affordable prices. They are a vital part of the organizational success that increases the entire operations and gets higher success. To determine the success and increase the organizational plan, the management should observe the different strategies. To reach the best networks and explore specific areas, the management can obtain clear changes.

When the businesses help to expand the changes and build the entire network, then they can observe the future plans. There are a lot of areas that help to increase the performance of the business and the values of the brand. Consumers understand the brand value that admires the change and manages the long-term objectives towards exploring the change.

The brand value of Levis company is higher in the American region, American has lots of love for Levi’s company. three is more than 70% net favorability of Levis company exist in the American market. As compare to the other fashion apparel companies, Levis is one of the best and most favorable company determine the advance strategic plans.

To understand the business decisions and get reliable plans the firm’s commitment becomes increase. Consumers always want the best quality of products from the brand that’s why the brands should improve their value by the awareness as well as the perceived quality.

2.3.         The impact of the brand value of Levi’s on the consumer’s understanding:

Levi’s is the leading fashion brand that runs its operations in the international market. Different strategies are used by the brand to reach the customers and expand the business into the global market. By developing strong teamwork and exploring the changes, the management of the business directly observes the strong changes.

Levis company develop different strategies that enhance the performance and generate the best decision goals toward the future plan. Levi’s company target both men as well as women that increase the performance of the business and generate the advanced strategies.

The company determine the strengths of the business values and it reach the clear aspect values. From year 2009 to 2014, the Levis company generate the brand values as 20.2% to 14.4% determine the overall operations toward the clear values. By determine the strategic responses and maintain the clear changes the business decision becomes throng.

The overall value of a brand depends on the different strategies which operate the organizational success and determine the strong changes network. Brand’s success and its key values directly explore the areas to get the proper objectives and maintain the entire operations of the business. By developing the success and encouraging the overall network, business.

2.4.         Research gap:

The above literature reviews clearly define the arguments and opinions of past scholars and authors. Now, the difference among those participations with the contribution of this research is known as the research gap. In this regard, the practical results and different views represent that directly increase the company’s performance and evaluate the better plans which can be observed in greater ways.

To examine the change and build higher success, the management of the business can explore the charges and ensure the best plans. However, there is no specific analysis that insights into the brand value for a better understanding of the consumers. The brand value for Levi’s as the fashion firm directly increases the company’s performance and observes the clear changes that might be successful.

There is a lack of evidence terms of the businesses are encouraged by the brands which directly help to observe the change and implement the broad networks. Businesses always provide greater plans and maintain specific operations with clear tools for the best decisions. There is a lack of evidence exist about the ways to generate brand value by the equity models in the previous studies. So, the research gap is filled by contributing to this study and understanding the entire role of business consumers.

To determine the brand operations and raise the reliable values, the business designs can be strong. Involving the customers, generate the feedback, and target the right market are the key strategies of the given study. The value of the brand is the essential technologies that increase the performance and operations of the business with the satisfaction of the consumers. The previous studies do not clearly show the brand equity terms with the entire operations of the business values.

2.5.         Summary of the chapter:

In this chapter, the review of literally by the analysis of research variables is defined. Different types of variables increase organizational success and update the most systematic change networks. The brand value and the understanding of consumers are two different variables of the research that uses to get the detailed value and ensure the overall operations in the systematic changes. Different models related to the brand value have supported the research in the entire plan and get a detailed view towards exploring the change.

Chapter 3:

3.1. Research Methodology:

3.1.1.  Introduction:

The research methodology is the process to collect the data and gather reliable or accurate information that leads to certain changes and examines the appreciated terms that are defined. To reach business growth and improve the overall plans, the company’s entire success can be improved. This chapter represent the process of data collection and enhance the strategic values in the given terms. 

3.2. Research philosophy:

The research philosophy is about the paradigm of the study that helps to conduct the overview of the study and obtain the preferred changes as it deals with the essential values. To encourage business decisions and maintain strategic thinking, the firm’s preferences play an integral role. It is necessary to obtain the change and build reliable values as it deals to organize the changes and determine the best values.

This research study is the interpretivism approaches that maintains the performance and evaluates the key responses as required to maintain certain areas of success. For examining the change and obtaining the preferred resources, the strategic decisions are strong that lead the changes and obtain clear practices.

3.2.1. Interpretivism philosophy:

The interpretivism philosophy is very helpful in this study as is based on past resources and key data towards reliable forms. Levis company develop the brand value and analyze the consumer’s plans by the implementing of interpretive approach. Levis enhance the performance of firm and determine the strategic goals toward the reliable tools. The main reason about choosing this philosophy is to get the secondary data that is reliable and sustainable toward the future change.

3.3. Research approach:

The research approaches are the study to apply the model formulation and develop new knowledge in the particular areas in the specific study. There are two types of research approaches exist in which one is the deductive approach and the second one is the inductive approach.

For this research, there is an deductive approach that is helpful that increasing the business performance and maintaining the changes as it deals with the particular changes. These theories and models are based on inductive reasoning models and try to improve the performance of the business as it deals with a certain change.

3.3.1. Deductive approach:

There is a deductive approach is use in this research study. This approach helps Levis company to analyze the top to bottom areas of the success. By determine the sufficient plan and maintain the strategic practices, this research investigate in the future. Levis company builds the positive plans that determine the reliable sources. The deductive approach improve the best responses as determine the better or sufficient values.

The main reason about selecting the deductive approach is to determine the top-to-bottom approach as it drives the greater strategic functions. This approach is helpful to encourage the better practices and determine the experienced information. This research will help to improve the organizational plans and maintain the changes towards the greater plans and observe the strong areas of success.

3.4. Research strategy:

The research strategy is the set of key actions as well as the activities to increase the performance and maintain certain networks in the given situation There is a non-probability sampling strategy is use that gives the entire plan and maintain the reliable values. This strategy determines the better approaches of the researches in the given forms. 

Non-probability research strategy is used in this study to investigate the directions and maintain the overall strategies for gaining higher success. With the use of advanced areas and strategic responses, the key values are very helpful that improving the best activities and maintaining certain changes.

3.4.1. Non-probability:

The data about Levis company’s brand value and the consumer’s awareness can be collected or analyzed through the non-probability method or sampling strategy. This strategy determines the strong values and raise the overall success of Levis company’s future. The analysis of consumer’s growth and the entire practices for the brand value depends on the certain tools. 

By observing the changes and examining the higher success of the research study, it is evaluated that the research strategy is very important to maintain the changes and examine future success. All the functions of this research related to the brand value of Levis company are very helpful to increase the success and clear records.

The main reason about selecting this approach is to determine the qualitative data and analyze the experience information related to the given changes. These organizational goals and its board activities deals with the certain and reliable practices.

3.5. Research choices:

The three types of research choices are existing that help company to improve the performance of the study and maintain reliable terms as it deals with certain activities. By collaborating on the change and building positive values, the firm’s strategic growth can be increased as it deals with particular areas toward better success.

For gaining success and maintaining effective values, the firm’s progress plays an integral part as it deals with strategic responses. Qualitative, quantitative, and mixed research are the main terms that use to evaluate the research. But this research study is based on qualitative research due to the nature of past data and the key resources which examine the entire nature.

3.5.1. Qualitative choice:

By using the qualitative choice for this research, the analysis of brand value of Levis company and the consumer’s awareness relate to given aspects can be transformed in the authentic manners. The research choice of qualitative depends on the experienced information or the past academic resources. The main reason about this research choice is its consistency.

The research strategy is very reliable that improves organizational success and maintains strategic thinking toward clear plans. To encourage strategic decisions and maintain valuable records, the research’s preferences are strong which helps to collect reliable and sustainable data.

3.6. Time horizon:

According to the different methods, the researchers can estimate the overall time that is required to run the operations of the study and fulfill all the strategic goals in a certain manner. The duration in which all the activities of the research study are required that deals with the changes and maintain the strategic records.

3.7 Research data collection procedure:

In this research study, the choice of the dissertation is qualitative which affects the overall activities and obtaining the data from past resources. To understand the changes and maintain the most effective values, the firm’s decisions can be strong and examine certain plans. By developing the proper resources to increase performance and maintain strategic decisions, the firm’s values can appear very well.

To examine the change and collaborate on the strategic decisions, the research processes can be observed. In this research study, past academic resources, journal articles, and other sources that relate to past information are the main activities that affect the progress of the business.

3.7.1. Secondary sources:

In this research study, there is a secondary source is used to collect the data and gather the information. The data related to the value of a brand and the consumer’s needs of Levis company can be easily collected. Levi’s target men, women, and kids at the global market.  The journal articles, past academic resources, and different sources are the key activities that use to increase the performance of the business and maintain the strategic decisions.

There are a lot of activities that help companies to increase the changes and obtain reliable plans as discovered in the organized changes. The main reason for selecting this research data collection process is the generation of positive outcomes that relying on the best experiences and transform the reliable practices. The past academic resources are the main tools that use to collect the data and gather efficient resources.

3.8. Data analysis:

In this research study, the collected data will be analyzed by using descriptive research. This research study helps to increase the overall plans and gets the derailed sources towards the analysis of research variables. To encourage the overall plans of the business and reach a certain network, collaborative values can be observed very well. With the help of descriptive analysis, the research variables and their key methods easily define to reach the particular areas and obtain sufficient changes as required in the future.

3.8.1. Descriptive analysis:

The descriptive analysis of the research is the brief term that helps to reach the particular network and observe the strategic decisions. Basically, the data can be analyzed for strategic decisions and observed the collaborative plans in the future. With the help of descriptive research, the overall data can be analyzed and it helps to reach particular networks.

Author.	Title of the study.	Explanation.
(Feber, 2023)	Fashion Companies Pioneering with Eco-Innovations in the Swedish Fashion Industry: Motivations, Resources, and Cooperation.	In this research study, the role of fashion companies to develop the eco-innovation are defining that improve the brand value and the awards in the customer’s market. customers of the business are the essential part that increase the overall performance and maintain the strategic changes.
(Luo, 2022)	Gen Y consumer perceptions of web-based sustainability communications – the case of luxury fashion.	This study explores the luxury fashion brand efforts to develop the web based sustainability fashion brand. Generation Z customers are mostly targeted by the fashion brands.
(Xia, 2022)	Applying Machine Learning to Study the Marketing Mix’s Effectiveness in a Social Marketing Context: Fashion Brands’ Twitter Activities in the Pandemic	In the fashion industry, the machine learning applying to generate their effectiveness of the business and transform the better operations in the reliable forms.

The research will help to understand the brand values for improving the customer’s success and overall experiences towards the preferred plans. With the descriptive analysis method, the overall data of the company can be analyzed that increase the performance of the business and maintain reliable strategies.

3.9. Limitations of the research study:

The current research methodology has different limitations that affect the performance of the plan and maintain the changes. First of all, the inductive reasoning approach toward the paradigm is limited to the research. To encourage strategic decisions and maintain valuable goals, research coordination can be improved. The lack of samples available to collect the data and gather the information is also defined in the report that can be observed or maintained in the given areas. 

These limitations of the research study help to increase the progress and maintain collaborative decisions. The lack of availability of the data, the lack of information, and the insufficient data through the qualitative approach of the research are the main limitations that affect the progress of the business.

3.10. Ethical considerations:

The research study will seek ethical approval from the supervisors as well as the entire processes of the business. The ethical considerations help to increase the quality of the research and maintain the progress toward collaborative decisions. The strong and confident data that is reliable to obtain the strategic plan reaches the particular network.

To overcome the changes and expand the strategies the firm’s values are strong. The confidential information helps to increase the profit and maintain the changes, towards the collaborative decisions towards the greater plan. By managing the change and building the collaborative designs, the firm’s preferences are important decisions as the collaborative values. The confidential data, valuable resources, and internal practices towards the business decisions.

3.11. Summary of the chapter:

In this research chapter, processed techniques, and collaborative options are used in the organizational plans. The research philosophy, research strategy, approach, and sampling strategy are uses that affect the performance of the business.

To maintain strategic values and improve organizational decisions, the firm’s commitment is strong. It is qualitative research that increases the quality and maintains the overall processes toward the best ideas and key plans. The chapter represents the key methodology that increases organizational performance and builds the collaborative sources that use to collect the data.

Chapter 4:

4.1. Results and Discussion:

4.1.1. Chapter introduction:

This chapter helps to develop the strategic decisions and maintain the overall values towards the strategic decisions. This chapter introduces the plans that represent sustainable activities and the analysis of collected data in the given forms. To get a detailed plan and build the required areas of success, the firm’s preferences can be strong. The secondary data is used to collect the data and gather the information towards the clarified change and obtain the records in the entire plan.

4.2. Analysis of the data:

This chapter, it is analyzing that the understanding of the brand value of the customers by the proper values of the company’s success. With the help of advanced options and generate strategic tools, the firm’s performance can be maintained. Different activities and functions of the firm are used that increase organizational growth and implement the most reliable practices in the given terms. To collaborate on the changes, and build reliable plans, organizational success, and its strategies are necessary.

By determining the strong changes and maintaining the valuable trends, the overall growth elements are used. Various functions are helpful that increase the motivation of the employees and maintain reliable networks. To increase the progress of the firm and maintain the best values, the business decisions can be strong.

According to the Smith, the net sales of Levis company variates from year 2010 to 2022 across all over the world. In year 2010, the net sales of Levis in the global market was 4410.65 US billion dollars. But not the net sales of Levis in year 2022 rise as 6168.6 million US dollars. The net sales of Levis becomes increase every year due to the develop of advance practices and the brand value in the consumer’s market. the power of purchasing of the Levis becomes increase from time to time and the rising of awareness in their minds.

Levis is a global fashion brand that provides the best fashion items or clothes to the global market. By determining the organizational plans and maintaining the strategic decisions, the company’s internal plans can be developed. By building reliable activities and improving the company’s records, strategic decisions can be made.

The unsteady revenue of Levis company becomes increase from year to year due to the more awards of the customers and transform the better changes. In year 2005, the net revenue of Levis was 4.2 Billion Dollars that raised up to 4.6 Billion Dollars in year 2017. This rise of revenue appears due to the consumer’s awareness and their overall strategic behavior. The net revenue of Levis company determine the key components that maintain the better areas of the success and raise the best goals.

4.3. Descriptive analysis:

Brand quality and position are two components that help to increase the consumer’s strengths and weaknesses towards collaborative decisions. To increase the progress of the brand and maintain valuable growth, the business decisions can be updated towards the strategic values. Various functions of the brand’s value are helpful that increasing the progress and building the consumer’s interest in the strategic responses.

As the company’s values can be improved, the firm’s preferences become important and it deals with reliable sources. By maintaining the strategic plan and raising the business decisions, the firm’s preferences become increase. To examine the change and collaborate on the best functions, the firm’s progress can be improved.

In this table, the brand value and its importance by awareness, image quality, and customer satisfaction are defined. The perceived quality has 85% which is higher as compared to other components or variables. The customer loyalty is least component in the entire practices as 78% that is good in terms of entire practices.

The customers of the Levis brand are the essential part that increases the performance and obtains the best values. The company’s success can be developed by boosting the process of the business and taking collaborative approaches in the given terms.
.

Author.	Title of the study.	Explanation.
(Feber, 2023)	Fashion Companies Pioneering with Eco-Innovations in the Swedish Fashion Industry: Motivations, Resources, and Cooperation.	In this research study, the role of fashion companies to develop the eco-innovation are defining that improve the brand value and the awareness in the customer’s market. customers of the business are the essential part that increase the overall performance and maintain the strategic changes.
(Shireen, 2022)	The Role of Compassion and Sustainability Awareness on Fair Trade Fashion Consumption with Internet Engagement as a Moderator	Levis is a fashion brand that determine the entire strategies to increase the performance and generate the better resources. There compassion as well as sustainability to raise the awareness in the fashion consumption as the internet engagement are the key terms that affect the performance of the business. The brand value and consumer’s awareness of Levis increases by internet engagement.
(Luo, 2022)	Gen Y consumer perceptions of web-based sustainability communications – the case of luxury fashion.	This study explores the luxury fashion brand efforts to develop the web based sustainability fashion brand. Generation Z customers are mostly targeted by the fashion brands.
(Mirza, The Impact of Brand Personality on Brand Equity and the Marketing Strategies to Dealing with such Issues, 2022)	The Impact of Brand Personality on Brand Equity and the Marketing Strategies to Dealing with such Issues	Levis company has a strong brand personality that enhance the performance of the business and market the key products into the global market. the brand personality and brand equity are the key terms that determine the overall areas of the business success.
(Xia, 2022)	Applying Machine Learning to Study the Marketing Mix’s Effectiveness in a Social Marketing Context: Fashion Brands’ Twitter Activities in the Pandemic	In the fashion industry, the machine learning applying to generate their effectiveness of the business and transform the better operations in the reliable forms.

The descriptive study shows that the management of the Levis company should develop the best strategies to increase performance and generate higher satisfaction for the customers. The customers of a firm are the essential part that increases the progress of the business and maintains the strategic value.

Levis is a fashion brand that improves the greater activities and observes strategic responses in a reliable manner. To get valuable changes and improve the organizational strategies, the business determines the better decisions towards the collaborative records.

As the company’s values are used help to coordinate reliable trends as it deals with the business values. Different activities are helpful that increase the firm’s responses and maintain the changes. As the firm’s growth becomes increase, it helps to determine reliable activities and maintain strategic responses. The customer’s opinions and its better growth help to take the sustainable values.

The development of business practices and management the reliable activities, and the customers of the firm are the essential part of the strong changes. The firm’s performance helps to increase progress and maintain the strategic values required in the given trends. So, the brand value of Levis is very strong that depends on the development of strong activities and ensures the longest value.

Levis is a fashion firm that increases the performance of the business and maintains strategic decisions by involving the employees in the different decisions. By collaborating on the change and building clear plans, the firm’s activities are required. The brand value increases organizational productivity and maintains the best growth decisions towards reliable plans. It helps to increase performance and measure the best options in sustainable tools.

Various functions of the firm are used to improve the customers understanding and the quality of the brand. Levis company develops platforms to increase the performance of the business and manage the core decisions in the given time. Levis company involves the employees as well as customers in the process of decision-making that explores the changes and builds better plans.

To integrate the activities of the company with the strategic sources and determine the most collaborative forces. All the operations of Levis company that help to get reliable values and implement the strategic decisions, the company’s long-term plans can be discovered. Levis is the platform that increases the company’s growth plan and refers to the determination of values in the future.

To enhance the performance of Levis, the brand values play an integral part that maintaining the strategic decisions towards reliable values. To implement the business values and obtain the best decisions, the company’s signs of progress can be determined.. The customer’s values help to increase the collaborative plans and build the proper success as required in the given areas.

The comparative research study helps to increase the performance and maintain the changes towards the business values. Levis is an international firm that helps to increase progress and maintain strategic decisions. By determining the proper practice and increasing business collaboration, the development of reliable values is important. To examine the change and maintain clear approaches, the firm’s plans are necessary.

The brand value of Levis company depends on the strategic plans and maintain the overall activities. Different functions are used to increase progress and build positive trends, and the firm’s collaboration becomes strong. The success of a business depends on a better plan and obtaining the preferred values as a deal with the strategic choices.

The logo, color, and other components or brands are the main components that improve awareness and the image. To determine the strategies and build the strategic decisions, the firm’s preferences play an integral part. With the use of business decisions and understanding the most required activities, the firm’s values can be developed.

To examine the reputation of the brand and generate the best decisions, the company’s operations can be developed. To encourage organizational success and maintain collaborative thoughts towards the values of the decision. Various components of the brand value of the Levis company increase the firm’s performance and determine better and more sustainable goals. All the operations of the Levis are used to increase performance and build reliable techniques in the given areas.

4.4. Discussion of findings:

4.4.1. The role of brand value and the performance of the company:

Brand value is the process that increases the performance of the firm and maintains the strategic approaches toward reliable approaches. By determining the best resources and increasing the business progress, the company’s values can be increased and it refers to sustainable records. To enhance the progress of business and maintain the strategic decisions to maintain clear plans. With the help of strategic values and maintaining the firm’s decisions the firm’s growth can be increased.

By understanding the values and building reliable goals, the firm’s performance can be improved. As the company’s environment is helpful, it helps to take the best resources and obtain strategic decisions. Brand value is the process that increases the firm’s stakeholders’ satisfaction with reliable values.

The company’s environment and its culture are also the key components that help to raise the value and the image of the brand. The success of business must be developing that increases the overall activities and maintain the firm’s values towards the greater and sustainable plans.

To enhance the company’s performance and maintain the collaborative approaches towards the clear values that deal with the practical terms. With the help of strong functions and build clear tools, the company’s values can be strong. It is important for the organization to understand the better plans and maintain the overall functions towards the strategic decisions.

The brand value of Levis company depends on the its price as well as percent of change in attributes that impact the consumers of the business. On the basis of geography, Levis company runs its operations in Japan, China, Asia pacific, India, South Korea as the percent of market share of 41.20%, 29.70%, 14.60%, 8.80%, 5.60% which is total 100.0%.

In Japan, there is a higher market share of Levis company exist that affect the performance of the business and the reliable strategies. To determine the strengths of Levis company and evaluate the proper success, the development of strategic responses is important. Customers of the organization are an important part of the organization that increases the strategic decisions and update the business values.

Various functions have been used that help the company to increase the overall plan and maintain the most required areas. By developing the best decisions and increasing the collaboration of the firm, the business deals with long-term functions. To enhance the firm’s values and obtain reliable goals, the brand value can be improved.

Levis company involves the employees as well as the customers in each process of decision-making that helps to reach the particular network and observe the greater values. Various functions have been used that help to get success and build positive thinking toward strategic values. The progress of the firm and its image are two reliable strategies made by the company to increase the performance toward the collaborative decisions

4.4.2. The impact of the brand’s value to increase the understanding of the consumers about the Levis brand:

The customers of the firm are the vital part that increases the organizational performance and maintains better responses as required in the given areas. Levis offers a higher quality of products at low or affordable prices that raise the key practices and maintain the best actions. By understanding the company’s goals and implementing strategic values, the customer’s strengths can be improved.

The company’s strategic plan and observing the collaborative values, and the firm’s preferences are important. It is collaborative strong to increase motivation and develop the appropriate access in the global market. The brand value of the company helps to build the proper success and manage the given areas of success in the future areas.

Levis has the higher rate of purchases among the customers at the global market. As compared to Wrangler as well as Lee that are main fashion companies, the Levi’s company determine higher values. The company’s purchase raises more than 30% purchase considerations. In the market to purchase the clothing, shoes, accessories, and luggage, the Levis company has higher considerations as 30%.

Strong brand loyalty, brand awareness, and brand image are the main terms that increase brand value and coordinate clear changes as it relies on the brand’s challenges. To increase the firm’s values and maintain its strategies, brand value is necessary. The image of Levi’s and its reputation are the sustainable activities that increase the firm’s goals and the understanding of the customers. With the development of customers’ strong activities and maintaining the strategic values, the business determinations can be strong. Various functions are used to increase the progress of the businesses and communicate with the referral points.

The customer’s strengths and values can increase that goal to raise the collaborative decisions and update the practical choices for collaborating on the changes and building the values, the firm’s responses are strong. To enhance the performance of the business and uphold the strategies, business results can be developed. The customers of Levis company help to increase the progress and evaluate the strategic changes as required in the given areas.

4.4.3. The customer’s understanding and the quality of the brand for its strong brand value:

Customers of the Levis company are the most essential process that increases the performance of the business and maintains the strategic tools used towards the clear plan. Different types of components help the company to enhance its performance and maintain greater thoughts toward strategic choices.

By developing a better environment and improving the organizational plan, the business should take the collaborative records are play an integral part. Various purposes are used that explore the overall activities and maintain the collaborative tools are the given aspects. Different functions and techniques of the Levis firm help to raise the collaborative values and it prefers clear values.

the brand value and customer’s analysis of Levis depends on the personality facets. The down to earth, honest, up-to-date, daring, and charming with other values are the main personality facets of Levis company. Levis has higher trade of reliable as 5.41% due to the loyalty of the customers. The wholesome rate of Levis brand value is 4.68% which also indicate the higher success of the companies.

The customers of Levis company want the best quality products that help to enhance the retention of the business. By developing strong quality and improving the internal environment, strategic responses can be developed. To maintain strategic decisions and understand the most accurate trends, the success of the business can be developed.

The brand value helps to understand the consumers that are an integral part of the company and maintain the most required areas towards the future values. To determine the change and build the greater goals, the firm’s overall practices can be increased. These activities and operations directly increase the participation of the consumers and raise their understanding of the entire participation of the customers. To examine the strategic values and implement a reliable plan, the firm’s growth can be strong that can protect the organizational values.

4.5. Summary of the chapter:

This chapter is used to analyze the data collected from secondary sources. Descriptive analysis is used to analyze the data and observe the relationship between all the variables of the research study. This dissertation defines the understanding of consumers and the value of the brand by the analysis of the case of Levis company. The company develops different strategies to improve the brand’s value and proper understanding of the consumers. This chapter represents the clear success and maintains the business values towards the greater plans.

The consumers understand the brand value through the development of efficient strategies and maintaining reliable values, and the firm’s progress can increase. In this chapter, the development of advanced activities to maintain the changes and build clear plans deals with reliable values. Different components of the business are used that increase progress and maintain strategic values. The analysis of collected data that uses to gain success and uphold the advanced opportunities directly implement for collaborating the clear success.

Chapter 5:

5.1. Recommendations:

Levis is an international fashion company that increases the performance of the firm and observed the greater source that increases the best values. The value of a brand is a process that increases the performance of the firm and generates advanced strategies as the given or authentic parts. To enhance the company’s goals and manage the determination of plans, the business values can be strong. As the given or preferred part, the organizational culture is helpful toward the strategic changes.

5.1.1. Determine the culture of Levis:

By determining the betters plans and encouraging better platforms, the organizational culture is helpful that raising authentic values. It is a necessary part that increases the performance of the business and maintains reliable values, the company’s goals can be important. The success of a firm refers to the clear changes and observing the strong changes in the given areas of success. With the use of advanced strategies and building the overall practices, the management of the firm is reliable that encourages strong practices and raises better changes. To enhance the success of the business and increase the changes, better goals are reliable.

5.1.2. Involvement of the customers:

Levis company improve performance and maintain the best changes that determine the best values for the given plans. The success of the company is enhanced by improving the brand value. The company should involve the customers in each process of decision-making. When the customers of the organization are satisfied with the entire products and operations of the business then it helps to raise the advance changes and motivate the best practices. It is necessary for the business that encourages a better plan and raises the key strategic values as the best goals.

To enhance the company’s values and increase the performance of the business, the development of process refers to advanced goals. Different functions and strategies of the business refer the clear goals and maintain reliable techniques very well. Customers’ involvement in the process of the company increases the performance of the firm and raises the overall approaches to the given aspects. To determine the best activities and generate a strong reputation, the customer’s involvement is strong.

With the use of better activities and manage reliable strategies, the functions of the firm depend very well. Different functions are represented by the Levis company to raise the involvement of the company and maintain the strategic change. The activities of the firm are the main process that increases the progress and builds the cleared changes as required in the given thoughts. There are a lot of strategies developed by the Levis company to increase the performance of the firm and measure the clear changes very well.

5.1.3. Analyze the feedback from the customers:

Levis company should analyze the feedback that generates from the customers. It is the process that increases the performance of the business and generates reliable goals for the given aspects. There is a detailed plan of the business is required that encourages the specific tools and raises the better values of the business in the given or reliable practices. There are a lot of plans that help the company increase performance and raise customer satisfaction which are essential parts of the business.

The brand value directly enhances the performance of the business and generates collaboration as provided by the given options. Customers of the business are the reliable part that determines the best activities and maintains the strategic values toward the given aspect of the business. Customers of the organization are the vital part that enhances the performance of the business and maintains better goals toward generating reliable values for the business.

By determining better planning and raising the business decisions, the involvement of the customers is visible that increases the performance of the firm. The development of effective values and boosting the preferred areas of success, the management of the business is reliable and ensures authentic practices. There is a strong plan observed that increases the performance of the business and observes the clear changes to engage with the overall behavior of the customers.

Customers of the business are the essential findings that enhance the performance of the business and raise the overall strategies. Customer feedback and their essential strategies are strongly attached to the given operations to maintain better forms. To determine the advanced strategies and increase the overall strategies, there is a strong phenomenon of firm development that ensures sustainable goals.

By determining the best values and increasing the strategic plan, the firm plays an integral value in the strategic change. There are certain specific resources for business success are drive that enhance the current values and maintain the better policies of the businesses.

5.1.4. Increasing the participation of consumers:

By using innovative platforms to encourage the customers and their level of participation in the entire success of the business values. The chances for gaining better success and boosting the best values, and the overall growth of the firm determine the better plans as given by the business values. There is a strong understanding of the consumers appears that motivates them to improve the power of purchasing and enhance the best goals of the business decisions.

To encourage a reliable plan and determine the best changes, the success of the business plays an integral or vital aspect. Levis is the company that increases the performance of the business and measures the sustainable development processes as offered by the business growth in the given or reliable practices.

All of these recommendations help the company to improve the value of the brand and build reliable strategies very well that determine clear changes. To encourage the overall plans and enhance the best values, the overall capabilities are strongly held. With the change in business growth terms and updated advanced strategies, the key values of the firm are reliable that maintain the internal environment. Different strategies of the business are used that increase the best plan and maintain the customer’s understanding.

Business customers are the essential part that increases the performance of the business and clear plans toward advanced strategies. To enhance the performance of the business and generate higher success, there is a greater involvement of the customers required. Levis is a global fashion brand that enhances the performance of the business and manages certain changes.

Chapter 6:

6.1. Conclusion:

In this research study, there is a relationship between brand value and the understanding of the consumers are defining. Consumers of the business are the essential part that enhances the performance of the business and determines the reliable way to maintain better changes as well. Various activities help the company increase its values and generate satisfaction among the customers. Customers provide insight into the business that encourages the overall operation and maintains the entire policies to achieve the best functions.

To determine better goals and raise the clear participation of the customers in the business activities the overall processes of the business help to reach the best forms. With the use of strong value and its entire reputation, the success of the company can be increased very well to maintain reliable sources and maintain better goals. The value of a brand depends on the image and the overall reputation that motivate the firm to reach the customer’s market.

Various activities help the company to build advanced strategies whether it is reliable or not for the given operations of the firm. Customers of the organization are the strong part that increases the performance and manages certain activities very well. With the use of advanced strategies and raising the awareness of the customers, the development of certain changes. Different functions are useful that increase progress and maintain better platforms toward the authentic process.

There is strong participation that increases the performance of the business and maintains the strategic changes very well. Different activities of the business are used to increase the performance of the business and determine the strong values, of the organizational components are strong.

The customers of Levis company are the essential part that maintains the best values and obtains the best tools, there are a lot of practices that help to enhance performance and maintain reliable changes. These options and sources of the firm are reliable that enhance the better plans and determine the strong sources into the given approaches in the particular terms.

By determining the strong success and enhancing the overall plans, the determination of the business values can be recognized. There are a lot of plans that help to increase performance and maintain better goals in the given aspects. The business goals and reputation determine the advanced plan toward the greater change that deals with certain plans.

Various functions of the firm are used that enhance the performance of the business and maintain the customers that are reliable for gaining success. Levis is a company that increases overall operations and maintain the best values, and the firm’s goals are strong. To determine better change and maintain the internal environment, the organizational culture and its key component can be increased.

Customers of the firm are the essential part that increases the performance and maintains the authentic process as it defines the component values. To encourage the best values and transform the clear change, the business growth strategies are reliable. Levis company understand the key practices to enhance the progress of the firm and maintain its valuable goals.

Levis company relate to the fashion industry enhancing the overall performance and building strong values as required in the given plans. Various activities of the business are used that enhance the progress and determine the authentic parts of the sustainable values. The company develop the best values to increase the performance of the firm and enhance the sustainable changes the organizational plans can be determined very well.