The Impacts of Disruptive Technology on the Consumer Behavior of Online Businesses (A case study of ASOS)

Jan 14, 2026

Chapter 1:

1.1. Background:

The study of consumer behavior is a crucial element of online businesses, and disruptive technology’s impacts on consumer behavior have become increasingly important in recent years. Rapid technological progress has enabled companies to reach consumers more quickly and efficiently than ever. Moreover, innovative technology has allowed consumers to be increasingly exposed to a wide range of products and services.

As such, it is essential to consider the impacts of disruptive technology on consumer behavior. This study aims to examine the implications of disruptive technology on the consumer behavior of online businesses, with a particular focus on the case of Asos.

Asos is an example of a successful online business that has adopted disruptive technologies to reach its customers. Asos has provided customers with a more personalized and efficient shopping experience through innovative technology, such as artificial intelligence. In addition, Asos has used predictive analytics to gain insights into customer behavior and preferences, enabling the company to understand its customers’ needs and desires better.

Furthermore, Asos has developed a mobile application to allow customers to shop quickly and conveniently. As such, it is crucial to understand the implications of such disruptive technologies on the consumer behavior of Asos.

1.2. Purpose of the Study:

This study aims to understand the effects of disruptive technology on the consumer behavior of online businesses and how organizations can use these technologies to improve their competitive advantage. Specifically, this study will focus on Asos, a leading online fashion retailer, to explore the effects of disruptive technology on consumer behavior.

The study will analyze customer data to understand the impacts of disruptive technology on purchasing decisions, customer loyalty, and customer satisfaction. The study will also explore Asos’s strategies to take advantage of disruptive technology and what changes have been made to the customer experience.

1.3. Relevance of the Proposed Research to Business Research:

The proposed research is highly relevant to business research as it will provide valuable insights into the changing consumer behavior due to the emergence of disruptive technology. As technology evolves and becomes more disruptive, it is essential to understand how these changes will impact online businesses. By studying the impacts of disruptive technology on the consumer behavior of Asos, a leading online retailer, the proposed research will provide a deeper understanding of how the emergence of technological innovation is changing the way consumers behave and purchase products online.

Furthermore, the findings can inform strategies for businesses looking to capitalize on the changing landscape and remain competitive in the digital age. Finally, the research can also provide insights into other areas of marketing and business, such as developing new strategies to target digital customers and the need for companies to remain agile to adapt to the ever-changing digital landscape.

1.4. Justification of the Chosen Topic:

The chosen topic is relevant to the current business environment as it focuses on the impacts of disruptive technology on the consumer behavior of online businesses. This topic is appropriate for understanding how innovative technologies, such as Artificial Intelligence (AI) and the Internet of Things (IoT), alter how customers interact with online businesses. With the increasing use of disruptive technology, the customer experience is becoming more personalized and tailored to individual preferences, while the availability of online products and services is evolving rapidly.

It is crucial to understand how disruptive technology is changing the customer experience and how it is influencing customer behavior. A case study of Asos, one of the most popular online retailers, will provide a comprehensive view of how disruptive technology impacts the customer experience, as well as the customer behavior of online businesses.

1.5. Research Question(s) and Research Objectives:

Research Questions:

1. What are the impacts of disruptive technology in online businesses within Asos and relative fashion industries?

2. What disruptive strategy have online businesses in the fashion industry implemented?

3. How can Asos and other online businesses use disruptive technology to improve customer experience?

Research Objectives:

This research aims to investigate disruptive technology’s impacts on online business customer behavior, focusing on the Asos platform. The study will seek to:

1. Examine the impacts of disruptive technology on online businesses within the fashion industry

2. Determine the strategies online businesses can employ to utilize disruptive technology to improve customer experience.

3. Develop an understanding of the customer experience at Asos and how disruptive technology has impacted it.

1.6. Significance of the Research Study:

This research study determines the role of disruptive technologies in online businesses such as the fashion company of Asos. To understand the disruptive technologies for improving customer experiences and fashion businesses, the entire activities are reliable. To enhance the company’s strategies and determine the best changer, disruptive technology is reliable.

This research investigates better plans and observes clear areas of the firm’s planning. Information technology, artificial intelligence, and robotics technology are the key technologies that affect the performance of online businesses that determine better success goals.

Disruptive technology improves overall practices and enhances the online business reputation by managing work behavior. Asos company uses artificial intelligence, cloud computing, and robotics are, which the main terms that affect the prog business’s progress and raise customers’ experience customers of the organization are the essential part that can be satisfied by determining the best practices and engaging with reliable values.

To determine the role of disruptive technology that maintains the progress of online businesses and the customers’ experiences that are the firm’s main part. These business activities are used to increase progress and maintain the long-term untiled related torture change. This research study is beneficial for all the online businesses that run operations to achieve the best resources and motivate the reliable plans as required in the clear values.

This research investigates disruptive technology’s role in enhancing the firm’s performance and updating sustainable changes. By determining the best values and organizing sufficient changes, disruptive technology directly helps the success of Asos company.

In this modern world, the business management determines the advanced strategies for greater success and online businesses. A higher contribution of Asos company’s online businesses develops obtain clear practices very well.

1.7. Rationale of the Research Study:

The rationale of the research is to understand the role of disruptive technology in increasing the performance of the online business and the behavior of consumers as the analysis of Asos company. Asos run its operations by using disruptive technologies related to artificial intelligence, computing, and robotics as the innovation in the business world. The fashion industry has higher customer demand, increasing the business’s performance. It maintains reliable plans. Asos runs the functions by determining the strong goals and observing the most required change in the given areas.

This study investigates activities that encourage better plans and determines the best decisions for disruptive technologies. A variety of technologies is preferred by businesses that increase the performance of the business and maintain better changes. Disruptive technology helps the company engage with the customers and involve them in decision-making.

When the entire business operations are reliable or strong helps to determine better practices and observe reliable strategies for future changes. Organizational success can be varied as the integral or authentic process to encourage the values and motivate the necessary plans. The use of the advance plan generates higher success by maintaining reliable values. Disruptive technology improves the best values and enhances reliable goals.

1.8. Structure of the Report:

In this report, there are six chapters defined that are used to conduct the overall dissertation. Chapter one introduces the topic and gives the rationale of the study as the objectives as well as the aims of the study. Chapter two represents the theories and models, key definitions and concepts, and the relationship among two variables of the research with the gap of the study. Chapter three defines the research methodology, approach, strategy, choice, and ethical considerations.

The four chapters define the key findings and analysis of the results obtained by the researcher from the given practices very well. The success of a business determines the advance plans and maintains the most effective values toward the given areas of success. Chapter five represents the key recommendations or suggestions to improve the relationship of the research variables and manage the key problem. Chapter Six defines the conclusion of the whole study in the given research topic.

Chapter 2:

2.1. Literature Review:

2.1.1. Introduction:

In this research chapter, the key definition and concepts, the relationship among the two variables of the study, models, and theories related to disruptive technology and the consumer behavior related to the Asos company defined that integer was the general practices in the given terms. This chapter defines the research plans and maintains the advanced strategies toward authentic change.

The literature review represents that there is a direct impact of disruptive technology on the behavior of consumers in terms of a case study of Asos are define. This research investigates the strong plans and maintains the better practices very well that encourage others in the reliable sources.

2.2. Key Terms and Concepts:

2.2.1. Disruptive Technologies:

In business theory, disruptive technology refers to the innovation that creates a new market and a value network to enter the bottom of an existing market. Disruptive technology is a process that allows the new player to service the lower market and build the incumbent players that don’t cover due to the lower profitability. With the advancement of disruptive technology, the quality of the project also improves. It is incumbent that encourages overall planning and monitor the strong plans.

Asos company uses disruptive technologies to enhance the performance of the businesses and maintain strategic values. By developing advanced technology, the overall capabilities of the business are reliable, which encourages authentic values.

The innovative technologies motivate Asos to reach customers in the global market and generate advanced sources. The Asos company uses cloud computing technology to determine the best plans and maintain reliable planning very well. By determining the best restricted and expanding the business operations, the firm process relies on the given areas towards the strategy values.

2.2.2. Consumer Behavior:

The consumer’s behavior is the process that appears in two terms: positive or negative. Suppose the customers of the organization are satisfied. In that case, their behavior leads to the positive. If the project’s customers are not satisfied with the entire behavior or practices, that raises the overall process flow. Consumers of the organization are the integral part that increases the firm’s performance in terms of generating healthy behavior and building the best forces as reliable practices.

To determine the better areas of the businesses and raise the strategic flow of operations, the company’s environment becomes strong. With the use of better practices and generate strong policies, business decisions are reliable.

Asos company develops the customers’ behavior positively by determining the strategic change and observing the given areas of the business values. The online business platform enhances the firm’s performance and determines the advanced growth strategies required by reliable values to enhance the business’s overall value and success. When the firm’s environment is strong, the Asos company promotes the awareness of customers and their purchasing interest.

2.3. Theories and Models:

2.3.1. Economic Model of Consumer Behavior:

According to the economic model of consumer behavior, there is a most straightforward of the traditional methods. This model argues that the consumers try to meet the needs of the people while spending as few resources, like money, as possible. Businesses and manufacturers can estimate sales depending on the income of the customers as well as the prices of the products. If the firms offer the lowest-priced products, they may feel they are guaranteed a consistent profit level. It is very easy to model that understands the limited terms.

Consumer needs and wants, budget to maximize utility, the utility of product, price determination, and the law of diminishing marginal utility are the main components of the economic model of consumer behavior.

Asos company understands the consumers’ behavior by giving importance to them and raising the general practices as required by the best values. To enhance the company’s success and determine better plans, authentic change policies are reliable. Asos company determines the consumers and their positive behavior as lead the sustainable development programs.

Asos company understands the better values and redesigns the proper objects that maintain reliable sources and update the given areas of success. Asos company implements the change by determining the best plan and raising the awareness of customers as the effective values.

2.3.2. Black box Model:

According to the black box model of consumer behavior, there are stimuli, black box, and the key responses are the key components that determine the given areas. The external factors are the stimuli, internal factors of the company, and the key responses that appear. The marketing mix strategies and the environmental forces are visited as the external factors that affect consumer behavior.

On the other hand, consumer characteristics and the decision-making process for buying the product are the internal factors for consumer behavior. The key responses either appear in the positive term or not can be determined in the given values.

Asos company develops strong practices and generates positive consumer behavior through rough the product, price, place, and promotion as the marketing mixes. The economic, technological, political, and other aspects also affect the behavior of the consumers. In the internal environment of the business, the beliefs, attitudes, knowledge, and notices of age are the main consumer characteristics of the internal factors.

The decision-making process is determined as resolving the problem, searching for the information, and developing the pre or post-purchase decisions with the evaluation referring to the consumers’ given behavior that encourages better plans. The responses of the business or entire brand to the behavior of consumers are also defined reliably.

2.4. Overview of the Online Businesses Industry:

Various emerging e-commerce or online business industry trends refer to business loyalty, growth in e-commerce, voice assistance, and mobile e-commerce. Ten percent of people are expected to be more loyal as the brand incorporates the shopping experience.

The e-commerce sector tends to double in 2020 when sales exceed 4 billion dollars. With voice assistance, e-commerce tends to double the digital growth to 4 trillion. In the year 2018, mobile e-commerce is expected to generate 600 million as 40% of all the e-commerce business revenue from much over the next year.

Determine the best values, increase performance, and overall strategic changes and maintain reliable goals. There are a lot of plans that help to increase performance and maintain the best values for the given success. The e-commerce sales projections raise 4000 dollars billion, and retail e-commerce sales to reach 650 dollars billion.

2.5. Role of Disruptive Technology on the Consumer Behavior of the Asos Company:

Asos company is an online fashion retailer brand that targets the global market and determines the best plans for clear changes. Disruptive technology helps the company enhance its performance and manage the consumer’s goals as the areas of business success. Different business functions are used to enhance the business’s performance and maintain clear values in the given aspects. To enhance the performance of the business and maintain reliable plans, the business values can be increased. Clear practices help enhance performance and maintain the best values toward the given areas.

Disruptive technology helps increase the consumer’s behavior, raises sustainable plans for success, and transforms the organizational plan. Various activities of the business that maintain the best values and obtain the given areas of success. Consumers of the business are the integral part that enhances the progress of the business and determines the better plans towards the clear change. Asos is the online business platform that enhances the performance of the business and manages better practices toward clear change.

Asos company mostly targets women, which is why women are the main or largest target market. The womenswear that is offered by Asos company has a 61% rate. The women’s non-clothing products are 20% that offered by the Asos brand. And there are 2% beauty products offered by the company for targeting the women.

These operations and activities of the business determine reliable goals. Cloud computing and robotics are the main technologies the brand uses to increase the firm’s performance and determine consumer behavior positively. Various business activities elaborate the overall values and determine the strong plans in the reliable areas.

The consumer behavior of Asos is based on the advance practiced that raises clear change and builds advanced planning toward reliable tools. The number of consumers in the online fashion industry is increasing, raising clear plans and observing the strategic changes toward effective values.

2.6. Disruptive Technologies that Use to Raise Consumer Behavior:

Consumer behavior of the business is reliable in increasing the firm’s performance and managing the best areas of success. By determining strong values and transforming the best change, consumer behavior must exist positively. Asos is an online retail brand offering customers various fashion products. Robotics, artificial intelligence, and cloud computing are the key disruptive technologies that raise better values.

Due to disruptive technologies, Asos company’s retail sales and active customer rates increase from2008 to 2013. The retail sales of Asos in 2008 were 1.7 million euros, which increased their 753 million euros in2013. On the other than, the rate of active customers of Asos company was 0.9 million in the year 2008, which reached as 7.9 million in the year 2013 due to the use of innovative platforms. Consumers of the businesses are the essential part that enhances the performance of the business and makes the decision to purchase. By developing strong strategies and building the best value, the overall progress of the business becomes increases.

The firm needs to raise the overall practices and maintain the progressive values in the given trends. Robotics, cloud computing, social media strategies, and the use of artificial intelligence are the key terms that affect the performance of the business and maintain better options. Businesses’ success can be strong that raise the overall planning and maintain the given operations of the resources. Asos is a global fashion brand that increases the firm’s performance and determines the reliable plans the businesses decisions can be strongly held.

2.7. Research Gap:

This research investigates the role of disruptive technologies in improving the behavior of consumers. These variations can be seen in Asos company’s success and consumer decision-making process as it is an online retail fashion brand. This is ineffective and affects the business and the key resources determining the organizational success.

Strong policies need to be developed to increase the business’s progress and its consumer behavior. To fill this gap, the analysis of social media strategies of Asos company, robotics, and artificial intelligence are defined that affect the performance of the business in the given or practical terms.

2.8. Summary of the Chapter:

The literature review is a chapter of the research that determines the definitions of the key concepts and terms, and the relationships of the research variables are defined. The consumer behavior theories and their implications with the research gap are directly defined in this study’s overall chapter.

Chapter 3:

3.1. Research Methodology:

3.1.1. Introduction:

In this chapter, the research methodology consists of steps of actions that interstate the entire resources. The given terms clearly define the research philosophy, research approach, strategy, choices, and collection tools. This research investigates qualitative choices by collecting data from secondary sources. The past academic resources, websites, and different other strategies are useful to increase the quality of the research study and build reliable strategies in the given trends. The chapter defines the non-probability strategies to survey the samples and evaluate the given chances.

3.2. Research Philosophy:

The research philosophy helps the researcher determine the study to gain success and motivate the best practices toward reliable plans and generate higher growth. The research philosophy is based on advanced practices to determine better goals and understand the reliable values in the given areas of success. The research philosophy helps to determine the experienced data that originate the reliable forms. The research philosophy helps to take reliable information to obtain the best values and determine sustainable techniques. This research study defines ontological philosophy by observing the business’s best value.

3.2.1. Ontological Philosophy:

Asos is a fashion retailer online brand where data can be observed as the given values and updated original plans. The data relating to the consumers and determining better practices can be observed in the given values.

Asos company can estimate the behavior of the consumers that is a strong or reliable plan in terms of getting the change and determining the advanced strategies. The main reason for choosing this philosophy is to determine the proper analysis of the research variables and maintain the businesses’ better growth strategy as referred to in the given plans that maintain the strategic growth operations.

3.3. Research Approach:

The research approach is used to determine the quality of the study as it is an integral part of obtaining better activities. The research value and its overall planning can be determined as giving the most reliable practices. Business decisions can be strong to obtain the given values and generate better policies. The research approach helps conduct a better-quality study. In this research study, there is a deductive approach is used by analysis of the case study.

3.3.1. Deductive Approach:

The deductive approach defines the analysis related to consumer behavior and the disruptive technology of Asos company as the case study of Asos. The information about the Asos company is determined through clear plans and maintaining effective values towards the values or behaviors.

The main reason for selecting the deductive approach is that it gives accurate information about the Asos company and its operations. This information motivates us to get better areas of success and transform the overall activities as an integral part of the business.

3.4. Research Strategy:

The process of steps that take place to conduct the research is based on the sampling technique known as the research strategy. The research strategy is a very reliable and sustainable part of enhancing the progress of the business research and determining authentic changes. By determining the progressive values and boosting the overall quality of the study, the research strategy is very beneficial and interstate the core practices very well.

There are a lot of activities that motivate the researcher to maintain the proceed goals and obtain better chances of values. This research is based on the non-probability strategy that increases the study’s progress.

3.4.1. Non-Probability Strategy:

Asos company can collect the data related to the given changes and observe the healthy behavior of consumers through the non-probability strategy. By determining the best decisions and encouraging general practices, the generation of healthy behavior maintains the current values. The success of a business determines the most reliable plans as it obtains the most required changes.

The reason for selecting this strategy is to analyze the information in the theoretical based study. The relationship between disruptive technology and consumer behavior can be observed through advanced strategies.

3.5. Research Choices:

Two types of research choices increase the performance of the study and relate to the data collection process. Qualitative and quantitative research are two choices based on the nature of the given changes and obtaining reliable plans as the required terms. The development of better changes and building big changes determine the best plans. The research choice integrates the flow of activities that determine the better chances and enhance the better areas of success in the given practices. In this study, there is a qualitative research choice is preferred.

3.5.1. Qualitative Choice or Approach:

Using qualitative research studies can determine the data collected by the Asos company. It determines the given reliable values as the obtain of the entire rescues and determines the best information for the businesses. Asos company can generate strong plans to raise the awareness of the consumers and maintain progressive values in terms of gathering a success. Businesses determine the proper objectives to reach certain plans and enhance the Asos disruption technologies. The main reason for choosing the research choice is to give accurate and reliable real-time data and integrate the best sources.

3.6. Data Collection Process:

The data collection process helps to increase the research performance and build higher quality to determine the advanced plans. The data collection refers to the entire practices in which the study of the given value is required. This research takes place very well by determining reliable practices and generating value.

There are a lot of choices that increase the progress of the research and determine the best decisions as required by the advanced roles. This research is based on the secondary source of the data collection to determine the best values for clear changes.

3.6.1. Secondary Sources:

The data related to the consumer behavior of the Asos company, the disruptive technology that leads the sustainable development process. The data towards the given consumer behavior and the technologies of Asos company for gaining strong plans are defined.

The secondary data is chosen in this research, and the reason is to get accurate and experienced information for the given topic. The journal articles, past academic resources, websites, and marketing reports are used to conduct the research study. This research determines the overall plans and builds the best data collection processes in the given aspects.

3.7. Data Analysis:

After gathering the data, the best step is to analyze the data. To determine the overall plans and maintain the given resources, the strategic plans are defined. Data analysis can be collected by determining the strong values and the most reliable ones. To encourage the best plan and determine the most authentic part, the overall success can be adopted. This research relates to the thematic analysis of the study based on the arguments of the different authors that are reliable to increase the quality of the research.

3.7.1. Thematic analysis:

Asos company’s collected data can be analyzed in a reliable format to increase the progress of the business and generate higher or healthy consumer behavior. The impact of disruptive technology is to increase the firm’s performance and maintain the consumers’ behaviors defined. Consumers of the business are the essential part that increases the performance and determines the fundamental level of contribution from time to time. The collected data was analyzed by thematic analysis. The main reason for selecting this analysis is to give strong and reliable practices by observing the real-time data.

Authors	Title of the Research	Explanation
(Anis, 2022)	Strategies to Improve Entrepreneurial Behavior in Online Selling Through Advances in Entrepreneurial Characteristics, Intellectual Agility, and Business Environment.	Different strategies are required for Asos company to improve the behavior of entrepreneurs in online selling. Online business has different skilled employees to target customers and improve their behavior.
(Zagreb, 2022)	Impact of Digitalization on Marketing Practices.	The disruptive technology components are the online fashion business’s innovation and creativity. This study investigates the impact of digitalization on the key practices of marketing. Digitalization is used to raise consumers’ behavior toward purchasing the product.

3.8 Limitations of the Research Study:

In this research study, various limitations affect the overall study and maintain the clear values towards the strategic plans in the authentic values. The lack of samples related to the entire disruptive technology and consumer behavior affects the performance of the given values toward the big change’s functions. The lack of evidence related to the technologies of the given research topic and the authentic values. The research strategies help to increase performance and generate better success. The lack of samples, evidence of the research, and organization plans toward authentic changes are the key limitations of the research that determine the business resources.

Many activities the company to increase progress and manage the reliable plans in the given plans. Different business functions are determined to obtain the organizational plans and recognize the best tools for authentic values. The research limitation must be resolved because it managed the advanced operations and observed the big changes in the given areas of success. By determining the business values and reaching the greater plans, the research limitations can be observed.

Due to the lack of resources or samples related to the disruption technologies in the online fashion business or Asos (a global fashion brand) company, the researcher can’t be able to find the best technology that can encourage the consumers and raise their number of success or reach the future researchers should investigate all the technological advancements that raise the overall progress and maintain the mown effective or sustainable growth plans. Businesses always refer to the detailed values that organize the change and determine the appropriate records. There are potential biases exist in the collected data that are not united on the same line.

Future researchers should explore the best technological incentives and determine reliable plans as related to the given or authentic decisions. There is a lack of samples and entire error management exist that help to reach sustainable growth and build strategic plans. By lacking significant rigor, the qualitative study faces challenges. The success of business determines the advanced roles as it requires greater as well as sustainable practices techniques. Future researchers should gather the data with the combination of marketing reports and consumer analysis surveys that define its behaviour and the overall awareness force.

3.9. Ethics of the Research:

In this research study, there are a lot of ethics that exist that motivate the achieve performance and determine better values. The approval from the supervisor, analysis of past resources, and determining the best growth values are defined toward the business decisions.Keeping private the data of participants as the strategic tools and determining the best techniques are the ethical considerations of the research. Analyze the information accurately and determine the best tools for business decisions that can be strong in the given terms.

Ethical consideration motivates the preferred plan and reaches the organizational values in authentic resources. The supervisor approves the students, and ethical consideration determines the strong, reliable techniques. This research determines the better areas of success, measures the collaborative resources as an ethical consideration, and maintains an effective plan toward strong values. The ethical considerations improve the collaboration of the business practices and the quality of the research in the original goals. Research ethics maintain the resources to encourage clear change and update the given plans. Ethical considerations are unique for conducting the research and its overall plans.

3.10. Time Horizon:

To complete this dissertation there are almost 3 to 4 months required. It is the duration the study can complete and refers to best practices. The name of the task, its duration, and the starting or ending date is defined that affect the performance of the business. The development of strong time that is performed increases the business performance related to the given values.

Summary of the Chapter:

This chapter defines the research methodology, approach, strategy, and choices. There is a secondary source of data collection used in this research that integrates and maintains sufficient changes. The entire strategy takes place to express the business values and determine the overall quality of the research. The research methodology improves the entire operations of conducting the dissertations.

Chapter 4:

4.1. Key Findings, Results, and Discussion:

4.1.1. Introduction:

In this research chapter, the key findings of the study are defined. By analyzing the data through different theories and models that relate to the research variables, the overall progress of the business increases. These activities determine the strong operations and obtain the advances toward the best and most reliable goals. The discussion on consumer behavior and the disruptive technology of Asos company as the research variables are also represented in this report enhancing the quality of the study. This research takes place to get reliable forms and an understanding of disruptive technology’s impact on the business’s performance.

By determining the practices and engaging with clear records, the management of the business can determine the advanced strategies that rely on disruptive technology. The purpose of using this technology is to enhance overall progress and maintain the best activities, whether convenient or not, for higher success. When a detailed plan for the business activities is done, it helps to enhance the overall progress in the sustainable options.

4.2. Data Analysis:

Asos company is an online fashion retailer brand that runs its operations worldwide. The innovation adopts by the company instantly helps to reach more customers and improve their behavior instantly. This study takes place to observe the impact of disruptive technologies that use by online businesses to improve the behavior and expectations of customers. Customers of the organization are the integral part that enhances the performance and generates better values toward reaching overall growth.

With the use of advanced strategies, the current operations of the firm are reliable, and it helps to involve the customers in the process of decision-making. The overall plans can be determined appropriately to encourage the key values and generate better platforms. To enhance the best decisions and update the strategic change, many areas need to be improved and organized the best second reliably.

By comparing the Asos company to the different retailers, it is found that Asos delivered 1^st operating profit in the year 2003, and the net profitability so iquiqueite expectation to the luxury margined. Asos generated -27.8% success as compared to the Amazon, Porter.com, and others. After this period, Asos company works on the entire plan and generates higher consumer behavior to improve future sales. Asos company develops strong strategies to retain their customers and provide better quality, increasing the overall experience.

With the development of planning and reaching the best value, the customers and their real success becomes increase. Customers of Asos company can improve their behavior and experiences by reaching disruptive technology that enhances the overall planning of the business.

Asos company uses artificial intelligence, robotics, and social media strategies to increase the performance of the business and determine reliable plans. There are a lot of benefits that gain by the Asos company to increase the performance of the firm and generate the experience of the customers that are related to the given areas of success.

Asos company depends on advanced technology because it is an online business platform the customer reaches through different social media platforms. So, to improve the behavior and experience of the customers, there are higher chances to increase the best changes and determine the current practices.

4.2.1. Descriptive or Thematic Analysis:

According to the thematic analysis, various arguments help the company to expand its operations and build clear values. To enhance the progress of the business and maintain worthwhile goals, the business refers to strong policies. Different functions of the brand are used to enhance the progress of the brand and maintain better goals in reliable ways.

Determining the appropriate plan and understanding the research variables are the strategies that examine the best records. The analysis of the company determines the strong plan that observes the best options and reaches certain plans in the given areas of business.

Authors	Title of the research	Explanation
(Anis, 2022)	Strategies to Improve Entrepreneurial Behavior in Online Selling Through Advances in Entrepreneurial Characteristics, Intellectual Agility, and Business Environment.	Different strategies are required for Asos company to improve the behavior of entrepreneurs in online selling. Online business has different skilled employees to target customers and improve their behavior.
(Bowstead, 2022)	Fashion in Turbulent Times: New Technologies Meet New Economic Paradigms	This research takes place from the Fashion journals. The company develops best practices related to the innovative or new technologies to enhance the performance of the business and manage the entire operations very well. So, consumers’ behavior can increase in the future with the development of innovative technology.
(Zagreb, 2022)	Impact of Digitalization on Marketing Practices.	The disruptive technology components are the online fashion business’s innovation and creativity. This study investigates the impact of digitalization on the key practices of marketing. Digitalization is used to raise consumers’ behavior toward purchasing the product.
(Fosso, 2022)	Impact of artificial intelligence assimilation on firm performance: The mediating effects of organizational and customer agility.	This study defines the role of artificial intelligence on the firm’s performance. The online fashion industry depends on innovative or digital technology. So, artificial intelligence complies a mediating role in enhancing the overall practices of the business.

To engage with reliable values and maintain authentic policies, the business decisions can be strong and maintain the best values. Asos is a global fashion brand that increases organizational success by determining entire strategies and updating the better plan.

Different types of consumers are affected by the entire project. The former, intermediate, B2C, loyal, and B2C, are the main consumers of Asos. Asos leads to the B2C as well as B2B markets. The disruptive technologies adopted by the company refer to clear plans and maintaining the dance strategies systematically.

There are a lot of values and activities that use to increase the better plan and engage with a clear vision. Businesses refer to the advanced technology that enhances the company’s values and transforms the most reliable pans as there is a greater network exists.

4.2.2. Implication of Models or Theories:

Asos company generates the consumers’ healthy behavior by the black box model of consumer behavior. Asos company provides the best platform where consumers can reach the firm and define their needs and wants. Tb controlling the external factors and improving the customers’ attention, Asos company builds consumers’ purchase decisions. On the other hand, the economic model of consumer behavior also encourages consumers to purchase from Asos. By implementing this model, Asos develop sustainable products that benefit the country’s economy or global market.

Porter’s five forces.	Asos	H&M	John Lewis
The bargaining power of customers.	Moderate.	Moderate.	Moderate.
The bargaining power of suppliers	Strong	Low	Weak
Rivalry among the competition	Moderate	High	High
The threat of substitutes	Strong	Moderate	Moderate
The threat of new entrants	Low	High	Weak

Porter’s five forces model analyzes that Asos generate strong consumer behavior in the competitive market due to the low threat of new entry, healthy substitutes, moderator bargaining power of suppliers, and the real comparison with the H&M and John Lewis. There are a lot of areas that help the company to increase firm’s performance and build the best strategies in authentic ways. There are strong plans that increase the company’s values and maintain better goals toward the given decisions.

The firm reaches certain policies by determining the best plan and building progressive values. When the analysis of the business activities is strong refers to obtaining progressive values.

4.3. Role of Disruptive Technology in Improving the Consumer Behavior of Asos Company as an Online Business:

Asos company is an online platform that provides different types of services and products related to fashion products. Fashion products have higher demand in the competitive market, increasing the better changes and observes reliable changes in certain goals. Disruptive technology can increase the firm’s performance and organize the most reliable changes to obtain future growth values. Strong practice development for online businesses that increase performance and reach the entire customers is a substantial or integral part of the given areas of success.

With advanced strategies, the firm’s management refers to the exact and authentic change that enhances the best practices and raises the key changes in certain goals. Businesses that run their functions online use ad technologies to determine the healthy behavior and reputation of the firm. To enhance the business’s success and determine reliable practices, the business decisions can be strong, and it is held to achieve reliable practices in certain terms.

The purchase consideration of ASOS exists in females compared to other target markets. The females aged 18 to 34 are more targeted regarding the given aspects. In the July 2013, the three is 25% female of 18 to 34 age developed, and determine the variations till the end. Asos company also target male from 18 to 49 years. There are a lot of policies that help the company to increase the given data and observe the most recognized areas of success that obtain the best plans.

Consumer behavior can be increased when the brands use the best sources to attract them and raise their overall experiences rather than complex functions. The firm’s functions are very strong, enhancing the strong values and maintaining the current practices with reliable goals. With the use of advanced technology, the Asos brand enhances customer satisfaction and maintains the preferred goals that determine future beliefs.

4.4. Role of Disruptive Technology in Improving the Consumer Experience of the Asos Company:

Consumers are the people that use the entire product and services of the company. In the case of Asos company, the experience of the customers generates positive ways that determine the best plan and the collaborative resources required in the given areas of success.

The revenue, gross profit, and profit after tax are the financial information of Asos company. There is+18% revenue, +19% gross profit, and the +1% profit after tax are the financials obtained from the given research. Asos is the 2^nd most visited fashion website on the planet. By determining the advanced goals and transforming the authentic values, the business decision can be increased, recognizing certain operations precisely.

A disruptive technology like robotics, artificial intelligence, and better approaches maintain clear goals. The behavior and experience of the consumers are the most reliable way that updates the internal plans and maintain the advanced strategies in the given areas of success. The Asos company evaluates customers’ experiences to generate the best values and determine the strong plans in the given areas of success.

4.5. Summary of the Chapter:

This chapter is related to the key findings, results, and discussion about the research variables. It determines the best plans, whether it is reliable or not, to encourage clear techniques. A firm’s success refers to a better plan that determines the strong goals and evaluates certain changes as given in the current plans. The descriptive analysis based on the experiences and arguments of different authors takes place in the reliable changes.

Chapter 5:

5.1. Recommendations:

Asos company is an online business platform that runs its operations in the global market. Customers can reach the firm by using advanced technologies as the given areas of success. The company develops different disruptive technologies that engage with broad networks and explore certain values in the given areas of success. Asos company always tries the best values to enhance the company’s success and reach the given areas of success in reliable terms. The company’s success maintains the most reliable practices toward generating the best plan and observing the strategic options.

When the business deceives are strong relates to the planning to increase the creation values and observing the expert, he experienced customers. Customers of the organization are the essential part that increases the overall progress and maintains the appropriate values in the reliable values. By determining the best policies and raising the general practices, the firm’s management develops reliable strategies in the given terms. Business success depends on the given changes and relies on better tools that raise the current or evaluate activities.

The company wants to develop strong policies to increase customer behavior and generate more participation toward the best and most reliable plans. When business decisions increase, disruptive technology effective planning also increases. Asos is a global fashion brand that increases the performance of the business and maintains better areas of success towards strong values. There are a lot of activities that help the company to increase the best policies and observe the changes in a certain way. The business growth terms are strongly preferred by determining a strong plan and reaching to advanced strategies. Asos company increases the environment and maintains the current values to update the given areas of success.

There are a lot of disruptive technologies that increase the fundamental level of participation of the people and observe the better areas of success. To encourage the sufficient data and build the best goals, the overall activities can be determined in an organized way. Asos company should develop different strategies that increase the business performance and generate the behavior of the consumers as the strong or reliable part in the given areas of the business success.

The company should involve the consumers in the decision-making process because when the business’s consumers are satisfied with the entire activities, certain policies exist that obtain clear changes. By determining the advanced strategies and ensuring the best values, the overall processes planning and raise the customers’ experience. Customers are the integral part that increases the firm’s performance and manages the advanced strategies to obtain advanced resources. Enhancing the customer’s involvement in the process of a firm’s decisions allows one to achieve success and observe the detailed practices of the firm’s goals. The customer is the main part that enhances every business’s progress, whether online or offline. When the customers give their opinion related to the complete success of the business and the nature of the products and services, then there are a lot of plans developed by the firm to reach certain goals.
The involvement of customers is the process that increases their level of purchasing and determines the progressive values to maintain overall efficiencies. There are a lot of plans that help the company to increase performance and determine reliable changes as it gives the resourced-based activities. There are a lot of functions that help to increase progress and manage advanced growth strategies in reliable ways. The firm’s customers are the integer or part that always tries to raise the business growth and determine the better values of the business activities. To enhance the progress of business and generate reliable plans, there is a strong sense of belonging develops. Customers are involved in determining the best practices that operate by the business in the reliable plans and engage with certain values as gives the better areas of success. To enhance the business decisions and update the practical values, the overall plans can be determined in the given areas of success.
The Asos company should use social media strategies that enhance the company’s performance and motivate the employees and customers to raise their awareness. In this technological world, the development of better business plans is based on the firm’s management and the use of advanced technologies. The firm uses various functions to increase the reliable values that lead to certain changes and update the most authentic values toward the given areas of success. There are a lot of plans that help the company to increase business performance and build clear plans in the given or exact process. There are a lot of plans that help businesses to examine the change and maintain the proper networks with authentic values. The organization’s customers use social media to search for the Asos company’s products.
To enhance the performance of the business and generate higher success, there is a strong and valuable plan related to future growth is defined. As the company’s involvement is the better plan, it raises clear values and examines certain goals in the preferred areas. Using advanced strategies, business management develops the best strategies that integrate planning and raise the given areas of success. By using social media technology, the management of Asos company develops the best plans to raise the overall processes and obtain the best values toward the given data. Many strategies help the company is customer awareness and boost the better platforms toward strong and valuable activities. In this modern world, the management of the Asos company should determine big and reliable changes. Businesses must develop customer analysis based on the changes and determine the appropriate plans in the given sources.
The involvement of customers by getting the best social media and disruptive technologies can increase the success of a business, and it maintains the best values as required by the given trends. The business growth becomes strong by determining the best plan and enhancing the strategic growth activities. To enhance the company’s value and generate advanced strategies, the firm’s management develops a better area of success.
The company should start the process of feedback in which disruptive technology is used to get customer feedback about the quality and other aspects of the company. This process will help Asos company determine whether the customers are satisfied with the entire product. If the disorganized customers are satisfied, they develop better and strong operations in the given areas of success. The firm’s management operates the best practices to raise the best values and determine the exact changes. The feedback generated from the customers helps to raise the given aspects of the business and transform the collaborative activities. Asos company improves the internal environment and generates a higher level of participation by operating the best resources of the business in the given values.
There are a lot of plans developed by the company to increase performance and maintain better areas of success. The customers can give their experience in the post post-purchase savior through feedback. The feedback generated from the entire plans and social media technologies has higher importance, which can determine better practices and observe the most valuable plans. There are a lot of policies that increase business operations and maintain strategic values as required in the given trends. Businesses can enhance their performance by maintaining the best changes and determining the flow of success into authentic changes.

All of these recommendations help the company increase consumer behavior and generate positive experiences related to the advance plans and observe the best activities in the given plans. Disruptive technology increases business values by determining the best values and reaches clear tactics. These recommendations develop the relationship between disruptive technology and the behavior of the consumers as they maintain terms of the business’s success. Many practices are used to maintain a strong plan and determine the critical responses in particular areas.

These suggestions can be adopted because they help to reach the overall plan and determine the best values for the given areas of the success interns to get the big changes. These business operations are very reliable and encourage customers to raise their behavior and purchasing power. Customers must be satisfied to generate the success of the firm in the future

Chapter 6:

6.1. Conclusion:

In this research study, the role of entire practices of the business by the disruptive technology and the customers’ behavior is defined. Asos is an online global retail fashion brand that targets both men and women and runs the business’s operations by using advanced strategies toward gaining success and maintaining better changes as required in the given practices. The business’s success can be determined very well by enhancing the business value and determining the overall plan. Asos company develops advanced practices to increase the firm’s performance and generate the most reliable values to achieve the given areas of success.

The behavior and experience of the customers are the integral part that increases the company’s performance and manage the best policies very well. There are a lot of activities that enhance business values and transform collaborative plans in terms of reaching progressive values. There is a strong policy is developed that initiates the best values and obtains the absolute values of the businesses. By determining the strong success and encouraging the best practices, the widespread phenomena of the business are strong.

The customer’s experience helps the company to raise the best plans and determine the flow of values toward the exact process. The disruptive technologies used by the Asos company are artificial intelligence, robotics, and social media platforms to enhance the performance of the business and organize well-replicated terms toward business decisions. These operations and activities are reliable that increase the company’s values and reach certain approaches of the firm. When the business environment is developing appropriately, it helps to raise progressive policies and observe authentic records. By determining the business values and encouraging better values, the business’s overall progress is very reliable, enhances the performance, and maintains the strategic change.

Asia is an online fashion brand that always involves the customers in the overall plans toward generating better practices and valuing the given products. Asos company penetrates the consumers’ higher level of satisfaction and motivation, giving them better quality and critical approaches in reliable terms.

To encourage the brand’s growth and determine the strong policies, the overall policies of the businesses refer to the clear obtain. With the use of advanced strategies and increasing the best plan, the overall activities can be determined very well. To enhance business decisions and reach a certain network, the development of advanced growth strategies is reliable. These activities improved the internal values and observed the reliable plans in the given or precise terms. There are a lot of plans that help the company to raise the overall plan and determine the better practice very well.

There is an advanced strategy of the business are uses that increase the best options and determine awareness through reliable functions. Disruptive technologies are the contributors that improve overall performance and determine better plans as they reach the given areas of success. Business decisions can be strongly held by determining the strategies that rely on advanced values and transform the overall tools. Disruptive technologies and the behavior of consumers in the online fashion industry are directly related to maintaining the given aspects and determining the flow of activities.

To enhance the progress of the business and manage the advanced strategies, the business process can be taken away. The Asos company uses effective technologies to encourage the overall values and determine the consumer’s awareness. These tools and technologies raise the best plans and determine the planning toward the given resources. Businesses prefer to maintain success and implement and rely on planning toward the era processes among the change. Using advanced practices, the firm’s management determines strong plans and observes strategic behavior.

Different activities and functions of the business are used to maintain the collaborative plan and the best decision goals. To enhance the firm’s performance and involve the customer in the key progress activities of Asos, the company can raise the behavior of consumers. A secondary source is used to collect the data in this research due to the nature of the qualitative study.

So, the overall success relies on the advanced processes and determining the key connections among the reliable employees of the business. Disruptive technology helps the company increase progress and transform the advance, whether sufficient or not, to enhance the business progress.

Consumer behavior is the process that depends on the quality, lead time, and different other attributes of the company’s products. Online companies refer to the best practices that integrate changes and build advanced processes toward getting a clear vision. Consumers of the businesses are the essential part that enhances the firm’s performance and determines the most reliable values toward generating the best practices. Through the use of specific analysis and maintaining better areas of success, the overall capability of the business is useful because it observes better activities and maintains advanced strategies very well.

When the environment of the Asos company has the greater aspect of disruptive technology, it is necessary to increase the firm’s progress and generate overall capabilities toward reliable values. The firm’s customers are an integral part that increases the performance of the business and manages the best values as required in the given areas of success.

In the end, it is found that the role of disruptive technology directly influences the behavior as well as the experiences of the customers. Customers must be satisfied to increase the firm’s performance and maintain reliable values toward the business’s better or more effective process. To determine the strong strategies and raise the best decisions, the firm’s goal can be observed reliably. All research approaches, and strategies can depend on the secondary source of data collection.