Case Study of Apple

Introduction to the case study of the organization:

Apple Inc. is an American company as a multinational technological firm. The headquarters of the company exists in California. As of March 2023, it is one of the largest companies in the entire capitalization process.

Apple is a public company that traded on the Nasdaq. There are almost 527 retail stores that Apple has in this global market. There were 383.29 billion US dollars in sales generated by the Apple company in the year 2023. The total number of employees is almost 161000 in the year 2023.

Read more: Business Project Report of Apple

Position statement:

Apple Inc. emphasizes technological research as well as brand advancements to take an innovative approach to business practices that are rare or effective to consider the entire products and the processes have on the customers and the planet.

Vision:

To make the best products on the earth and to leave the world better than we found it.

Mission:

To bring the best experiences of users to customers through innovative hardware, software, and other services.

Objectives:

• To grow the share of the market in the smartphone industry as 10% raise to segments to 20% in the next 3 years.
• To launch the innovative variants of the phone as the key products.
• To create the products that enrich the daily lives of people.

Internal analysis:

Apple Inc. has a skilled or talented workforce that increases the business directions and generates more valuable planning regards greater innovation. For tracking the higher changes and generating a positive impact on the business, the business values can be observed in the commitment eras of success. Based on the premium prices, the higher profit margins are the broad activity that increases the business resources and generates the perfect values regarding clear and sustainable tools.

By creating the most reliable experience and tracking the best resources, the business directions will be impactful. There is an effective rapid innovation as a long history of innovation directly ensures the business directions towards the strategic operations as determine the instant activities. The strengths of the business and the determination of the portfolio analysis directly influence the strategic changes as it is entitled to track the innovative plans.

Table 1SWOT analysis

Strengths: Loyal customers and the strong recognition of the brand.Innovative products and core services.Higher quality products with the unique features.	Weaknesses: Expensive products and services.Lack of new innovative products and services.Higher degree of litigation.Limited customized operations.
Opportunities: Leverage the strong brand as it enters the new market.Increase the focus on content streaming products.Utilize the resources as artificial intelligence.	Threats: Battle against the counterfeit’s products.Increasing the level of competition in different industries.Due to economic downturns, the threat of reduction in demands of the customers.

External analysis:

From the PESTEL analysis, the external evaluation of the Apple company can be organized. To determine the business directions and maintain the classified resources, the business values become aware. PESTEL analysis is the model that evaluates the external forces that impact the performance of the business in the global market.

Table 2 PESTEL analysis.

PESTEL analysis.	Factors.
Political.	Trading policies and tax rates.
Economical.	GDP and inflation rate.
Social.	Population growth and consumption patterns.
Technological.	The advanced technology and research and development.
Environmental.	The change of environmental policies and consumption patterns.
Legal.	Consumption pattern and employee protection laws.

• Political: Apple company outsources its processes of manufactures to China and the conflict between the USA as well as China has imposed restrictions on imports to renew manufacturing businesses. To raise the business directions and generate better forms, the entire practice will be classified to observe the higher changes.
• Economical: The overall demand for higher wages among Chinese workers can affect the production cost of Apple gadgets which will harm the cost advantage. The gross domestic product, inflation rate, and economic policies impact the success of Apple company.
• Social: Consumers have happily accepted the use of smartphones either one can deduce the person starts using the particular smartphone. It will be replaced or renewed to tackle the business activities or needs to diversify the earning processes of smartphones. To track the business values and generate innovative approaches, the firm’s practices will be tackled.
• Technological: Apple company has to compete against formidable competitors like Google, and Samsung because these companies produce advanced products as well as gathers. So, further innovation is required to proceed with the entire operation.
• Environmental: Apple company faced environmental challenges either the disposal of Apple company gathers regarding the use of particular growth and the survival towards the instant planning regards the best sources. Addressed through business determination and maintaining better approaches, the firm’s values will be reliable.
• Legal: The patterns of consumption of Apple Inc and the legal abilities of the employee’s protection laws are the classified eras regarding the business directions. The areas of business entail the insurance and compliance expenses for Apple. To combat the compliance expenses for business this intellectual property becomes reliable.

Portfolio analysis:

As the portfolio analysis Apple company offers various software applications and related services. Various accessories and third-party digital content are offered by the Apple company to track business directions and take the higher innovations as doing the consistent experience. In the portfolio of Apple company, the iPhone, iPad, iPod, Apple Watch, and Apple TV are the key strategic terms that are used to train the business values.

To achieve higher success and maintain specific operations, the business should track higher innovation. By adding business decisions and having consistent experience, the firm’s classification will be reliable.

To track the business distance and maintain the specific operations, the firm’s responses will be tackled as doing the higher innovation. By adding business directions and generating proper planning, organizational decisions will be updated. In the product portfolio of Apple company, there is a clear and valuable plan that will be transformed. To track the business consistency and operate the instant directions, the firm’s overall policies will be classified as tackling the instant change.

Table 3 Balanced scorecard

Perspectives.	Objectives.	Measures.	Key targets.	Initiatives.
Financial.	Higher return on investment.	The higher gross margin.	20% per year.	Building the revenue streams.
Customer.	To engage with more customers of Apple firm.	Strong loyalty cards of Apple Inc.	95% satisfaction rate.	Starting the customer loyalty.
Internal process.	To build strengthen of the image of the brand.	Improve the social media image.	90% rate of employee’s engagement.	Using the proper feedback of customers.
Learning.	To engage and community with the employees.	The development of advanced programs.	1-90% rate of engagement.	Evaluation of training programs.

Strategic issues:

Apple company’s strategic issues rely on the different perspectives that affect business directions and particular strengths.

• Apple company is being too conservative during the process of the economic slowdown of the global market.
• The silicon innovation of Apple becomes slowdown decreases the business responses and tracks the most valuable strengths towards the business roles.
• Loss of leader and over-reliance on an older industrial design boosts the business responses.
• There is an unclear vision for the services of Apple regards the higher changes towards the underinvestment in the lower end.
• The external parties put the continued attack on the vertical integration of the Apple company that will classify the business resources and the entire activities of the firm’s conveniences.

Strategic options appraisal:

• The strategic appraisal as the option for Apple company deals with the key aspect of business strategies regarding the ability to balance the intense efficiency in the operations.
• With outstanding serial innovations there is the highest efficiency level in its peer group that will classify the business roles and observe the greater practices that will classify the change.
• There is an addictive product design that will classify the strengths of the business and redefine the markets for the future success of Apple company.
• Regarding the higher efficiency level in its peer group, the business values become effective impact the overall plans, and maintain the organized growth towards the business directions.
• There is a premium price that will help to redefine the markets and the outstanding tasks towards the instant core values of the business plans.

Implementation issues:

• Sometimes, Apple faces the issue of a lack of commitment to the strategy. Due to this issue, the company can’t implement reliable strategies related to the business directions.
• Due to the alignment of strategy with the structure of the organization and the alignment of strategy with the culture of business the broad innovation strategies will be classified.
• As the creation of an environment for the strategy to succeed in the business terms, the strategic performances are classified towards the business directions.
• Another implementation issue of strategy is the setting of realistic targets for the delivery across the set period and maintaining the business directions as usual toward the business resources. These strategic values will classify to get the higher changes and maintain the best possible terms as doing consistent networks.
• Apple company has a lack of implementation plans that affect the planning and control process of the business values.

Measuring and monitoring the performance:

Apple company measures success by evaluating the employee’s performance against the different categories. Teamwork, innovation, and the results. All of these activities or functions help to classify the progress of the business as doing the higher innovation that will transform the business values and implement broad success.

The goals of the business are set from the top-down approach and each goal of Apple company will rely on achieving broad innovation and particular success in the entire eras of the fundamental values. Apple company’s key performance indicators are customer satisfaction, core competencies, the alignment of the employees, and the comprehensive surveys system, with the market share or the shareholder value. These factors improve the business plans and generate higher innovation as doing the consistent frameworks regards the better or the strategic values.

To boost the level of satisfaction of the customers and boost the possible surveys, the firm’s operations will be trained to make consistent plans. The share of the market and the authentic values directly improve the business transformation by doing the most valuable trends. the employee’s performance classifies to deal with the business directions and track the higher innovation as doing the most valuable innovations regards the consistent elements.

Corporate social responsibility and sustainability:

In the year 2021, Apple company announced a series of new corporate social responsibility programs under the 100 dollars million as Racial Equity and the Justice Initiative REJI. These practices of CSR will help the company to determine the addressing activities and the development of the business rules. Detailing the progress, the 2023 environmental progress report released that the company’s recycling innovation, stewardship of natural resources, and clean energy activities are directly classified to track the higher changes in the business directions.

Apple products are 100 percent recycled because there is aluminum used in the products of the Apple company. The MacBook, Apple TV, and Apple Watch enclosure are the key strategies that help to track the changes and determine the best abilities regards the particular innovation. Over 300 suppliers are committed to the ability to 100% clean and renewable electricity. It increases ocean shopping to reduce transportation emissions by 95%. The strategic choices of business improve the firm’s values and track the higher innovation tackling the greater decisions as consistency element regards the best planning.

Strategic leadership and strategic change:

Tim Cook has a democratic style of leadership that develops a participative environment in which all the members as well as the team roles directly influence the business direction. Leading the business values and generating higher growth, the firm’s actions will be transformed to make effective decisions. Leadership is the strategic approach that increases the firm’s classification and maintains the overall process towards the instant directions. Democratic leadership is the broad process that improves the firm’s convenience and collaborates on the business directions regards innovative plans.

According to change management mode of Lewin, Apple company changed leadership from autocratic to democratic due to the rise of an entire level of participation of the people as teamwork. For developing the business plans and integrating the higher roles, the firm’s classification will be reliable. These activities and the possibilities directly allow us to track the higher changes in dealing with the business directions. Implementing the change will classify the strategic operations and refreeze all the activities of the Apple firm. The change management, employee performance, and other strategic choices will classify the business plans.

Strategic recommendations:

• Apple company should develop a clear focus on portfolio analysis that helps to raise the growth of business practices. Adding more valuable products to the portfolio of the brand, the demand of the customers, and the reputation of the firm rise as it is valuable to taking the business direction.
• By leading the organizational conveniences and tracking the instant directions, the firm’s classification resources will improve the growth. These changes and the business forms will classify to get the instant changes and raise the firm’s conveniences towards the effective direction of the business roles. Leading the accurate planning and maintaining the business directions, the firm’s operations can be observed to track the higher changes.
• Apple Inc should focus on new designs and innovations. Because the reliance on existing products directly affects the business resources and tracks the higher changes regards the valuable plans. Building the new designs and managing the best innovations, the firm’s operations will be classified to track the instant decisions..
• By adding the innovative processes to tracking the change and understanding the business roles towards the strategic flow of the business roles. Customers of the firm and instant growth practices are directly reliable to add the higher innovations as doing quickly planning.
• The company should invest a lot of amounts in the process of corporate social responsibility and the sustainability elements that deal with the business practices. To track the organizational plans and add consistent networks, the business directions will be reliable. To enhance the strategic growth of business and add clear innovation, the business values become aware to track the instant changes and the most reliable plans in this particular era.
• By developing the CSR activities will be reliable to track the innovative plans and generate the best values towards the instant decisions as doing the broad innovations and the strategic parts of the firm’s core competencies. To enhance the company’s values and generate the best innovations, the firm’s conveniences will be classified as doing the higher innovations.
• Apple company should lead the change in the business practices that will improve the organizational growth and the activities of the people that are associated with the brand. To reach the organizational practices and transform the business directions, the broad actions can be reliable either it is valid or sustained.
• Apple company should change the leadership style, the working behavior of the employees, and the entire practices of the business CSR policies that will classist the change.
• The technological firm should develop the proper planning as building the higher gross profit margin that increases the business responses and managing the consistent eras of the success. Higher gross profit margin will enable to add the best values and implement the broad practices.
• By generating the skilled and talented workforce, the management of Apple company develop the innovative training terms that increases the firm’s practices and the collaborative eras of the business terms. To build the business practices and generate consistent networks, the organizational values will be classified to deliver the higher change as doing the consistent networks.

Conclusion:

The evaluation of skilled employees is the representation of the business directions and engagement with the business’s valuable resources. Apple company interacts with the different components with the development of strong leadership characteristics. The entire operations of the business will be valued to track the broad changes and generate instant abilities regarding impactful operations. So, the creativity of the business’s core values and the determination of the firm’s classification directly improve the business’s reliable trends. Apple company’s portfolio consists of various smartphones, electronic gadgets, and smart devices that makes the change and the technological innovation of the business in particular eras.