In this research study, it is analyzed that the data was collected by using secondary sources. Using secondary sources to gather reliable and valuable information directly improves the business processes. Discussing the type of methodology, this research is based on qualitative data. The main purpose of this research is to improve technological innovation by using the mobile technology at Odyssey Trust Company Belfast. The stadium uses innovative technology to increase the overall responses and maintain greater values to achieve success. To improve the customers’ experience, the management decided to improve the strategies and update the proper scenario-based learning regarding the instant changes. It is analyzed that the current values must be analyzed to take the higher consistency and utilize the large data to meet the entire expectations of the customers.

In this research study, there are secondary sources that used to collect the data and gather reliable information regarding the particular topic. It is qualitative research so, it leads the innovative practices and managing the cleared responses that build a higher growth rate in the future. This research is based on the Interpretivism Approach for collecting reliable and valuable data. The main purpose of this research is to increase the customers’ expectations by using advanced technology and the entire networks in terms of meeting specific operations. This research evaluates the digital technologies and techniques to meet the specific operations of the business regarding the perfect areas of success. The research methodology that followed in this research is the secondary approach. By using the past academic data and the journal articles the overall research can be complete. The data related to the past academic papers and the journal articles must be integrated to take the specific operations and utilize the knowledge. This research investigates whether the overall responses need to be examined in the future.

The data will be collected by using Past Academic Papers related to the Odessey Trust Belfast from JSOTR, Research Gate, ScienceDirect, and others that give accurate as well as reliable data in terms of meeting the specific strategies and evaluating the higher changes. It is analyzed that the current practices must be useful and meet the specific operations in terms of managing the change. Meeting the specific operations and evaluating the greater practices, is managing the change that meets the specific resources in the future. Developing the strategic plans and managing the greater resources, the overall strategic decisions will be exemplified in the future. The collected data shows that the business maintains its brand image with the use of advanced technologies. Using the secondary research, I analyzed various techniques used to collect the data and gather the information related to this topic of the research. Odyssey Trust Company Belfast uses advanced technology to aware their customers aware and update their core strategies with the development of advanced operations. The research methodology for this study is based on the development of key methods and procedures that increase organizational interactions and mitigate the specific planning that raised the classified values.

This research analyzes the current practices of Odyssey Trust Company Belfast based on the digital technologies that arise at the specific operations and meet the certain needs of the customers. The data will be collected by using past sources either journal articles, past academic papers, and websites that classify the specific operations and improve the quality of the data (Kumar, 2022). It is investigated that mobile or digital technology is helpful to improve the satisfaction of the customers and meet the needs of the customers. Customers of the company are the integral part that increases the business practices and manages the most reliable operations in the future. By determining the greater planning and updating the current resources, I investigate that the overall values will be examined to meet the specific needs of the customers. The research study analyzed that mobile technology plays a vital role in increasing organizational practices and managing certain decisions.

The research study indicates that there are a lot of activities that need to be improved and managed the certain actions in terms of maintaining the cleared resources. To determine the better activities and utilize the higher interaction, the business positions must be valid to integrate the creative actions. The research study investigates that there are a lot of activities that are used to improve the customers’ experiences and improve certain activities in the future. I analyzed the current responses of the business and managed the cleared tools, and it is investigated that the business should refer to the change. In terms of the research scope, interpretivism research investigates the cleared responses and evaluates the higher positions that maintain the greater plans regarding the change. This research directly refers to the use of mobile technology that increases organizational practices and manages the most valuable positions in the future. Odyssey Trust Company Belfast uses mobile technology as the digital network to increase the experiences and the expectations of the customers in terms of boosting strategic change and maintaining greater values regards the cleared resources. This research investigates better practices and updates the entire use of digital technological importance at Odyssey Trust Company Belfast.

It is Secondary Research so I investigated that there are a lot of operations that need to be improved and to manage the better policies in the future. So, utilizing the operations and investigating the greater resources that organized the cleared strategies in the future. SOSTAC framework helps to meet the change and analyze the greater roles that meet the specific operations in the future. This research investigates that it is secondary research so, using past academic papers to collect the accurate and the useful information related to the topic of the study must be analyzed. The overall strategic information helps the company to meet the greater values and update the cleared approaches regarding accurate plans. As a researcher, the main purpose is to analyze the higher importance of the use of digital technology for the improvement of customers’ experiences at Odyssey Trust Company Belfast. I investigate the entire practice and manage the greater decisions that need to be improved in the future so, utilizing the advanced technology helps the company to boost its organizational practices.

SOSTAC Analysis:

Strengths:

• Odyssey Trust Company Belfast has been operating for more than 20 years in the financial service sector. As the clear testaments, the Odessey Group was named one of the top 50 financial advisory firms in the UK.
• Odessey Trust Company provides specialized services like estate planning as well as wealth management with over 1 euro billion in assets as of the year 2023.  
• Odessey Trust company offers a broad range of financial services. According to the report of 2023, the company has successfully managed over 5000 trust and estate planning cases.

Weaknesses:

• Odyssey Trust Company Belfast has a limited presence in the market. As a global trust companies like HSBC have an asset that exceeding $2 trillion which affects the asserted by the regional players (HSBC, 2023).
• The operations of the company depend on the local economy like Brexit-related uncertainties. The GDP of the region was 1.1% in the year 2023 slower compared to the UK average of 1.8%. This slower growth could affect the conditions of the local business and the wealth of clients.

Opportunities:

• Odyssey Trust Company Belfast improves the UK wealth management industry which is projected to grow at a compound annual growth rate of 5.5% from the year 2023 to 2028 in an average of 1.8%.
• . The adoption of the company’s financial technology is expected to grow with the market projects to reach 305 billion dollars by the year 2025.

Threats:

• There is a threat of a lack of tourist attractions in Raleigh due to the lack of resources and the welcomed environment.
• The city is not primarily filled with fans that affect the success of Odyssey Trust Company Belfast.
• There is a higher level of Intensive competition that exists in this place.

PESTEL Analysis:

Political:

The strict employment laws, consumer protection laws, and higher environmental protection are the key political activities that affect the performance of the Odyssey Trust Company Belfast. The company evaluates the best possible requirements in terms of meeting the political situations. In 2015, the Odyssey Trust Company Belfast was renowned for achieving certain objectives.

Economic:

Odyssey Trust Company Belfast can gain opportunities like a recession to recovery, low inflation, higher production rates, and higher immigration that improve certain experiences in the future. It helps to meet the organizational interaction and generate greater decisions that can be valuable in the future. From 2012 to 2013, 302452 visitors come to the Odyssey Trust Company Belfast.

Social:

The development of higher living standards generates the proper need for leisure that addresses greater responsiveness in the future. High living Standards directly affect the overall experiences and meet the greater networking eras to value the cleared responses in the future. High living standards and the workaholic are the social concerns for business operations. There are almost 11,000 people that fit in this stadium.

Technological:

Odyssey Trust Company Belfast uses e-commerce technology as its management system that helps to retain more technological advancements in terms of meeting the business practice. E-commerce technology, IT Management practices, and Advanced Technology directly evaluate the key practices in terms of meeting the greater directions. Matagorda 2 is directly appending the almost £17 in millions on theOdyssey Trust Company Belfast.

Environmental:

Odyssey Trust Company Belfast’s performance has been affected by Air and Water pollution, recycling, weather, and waste management practices. Even the engendered species and the attitude towards renewable energy resources also affect business performance. According to the Department of Agriculture, Environment, and Rural Affairs, Northern Ireland experienced an average Air Quality Index of 28 in the year 2023 which is analyzed as Good but shows the room for impotent.

Legal:

The evaluation of health and safety laws, data protection, and consumer protection or property with the e-commerce laws directly analyzed the current strategic operations. E-commerce technologies help Odyssey Trust Company Belfast to build clear strategic responses and improve the greater facilities in the future.

Competitor Analysis:

Olympia Trust Company is one of the major competitors of the business that affects the performance of the business and evaluates the company’s current activities. It is analyzed that the recent changes need to be analyzed to improve the cleared objectives in a detailed way. Using advanced technology motivates customers to reach greater values and build greater decisions in the future by leading the change. This complaint was founded in the year 1996.

Objectives:

The main objective of this study is to analyze the number of digital technologies that are used in Stadiums as well as managing the playing fields in the UK. The goal of this research is to evaluate the key digital technologies that increase the customers’ experiences at certain practices. Mobile technology helps to improve clear responsiveness and interaction with the customers with the important aspects that might be effective in the future.

SMART Objectives:

• To develop as well as launch the mobile application technology for Odessey Trust Company Belfast that capable the customers to pre-book the tickets by January 31, 2025
• To achieve a 15% increase in the scores of customer satisfaction as measured by the post-events surveys and feedback by January 31, 2025.
• To execute the mobile applications across all the events at SSE Arena, Belfast Giants by January 31, 2025
• To raise the customer streamline and interaction toward processes of booking to align the Odessey Trust’s aim of building the experiences and engagement of the customers.
• To conduct a detailed and comprehensive review that reports the impact of mobile applications on customer satisfaction and the efficiency of operations by March 31, 2025

Strategy:

Digital technologies like mobile systems, Artificial Intelligence, and the IoT are used to improve organizational practices and meet certain expectations of customers. At Odyssey Trust Company Belfast. the overall strategy of the business must be analyzed to meet the specific operations and determine the valuable resources. The strategy of using digital techniques and advanced technologies directly analyzes the best practices that meet certain changes and maintain the greater directions in the future.

Segmentation:

Odyssey Trust Company Belfast targets the high-net-worth people as the customers that are individuals or business owners. The company focuses on this client in Belfast and other parts of the UK. The company looking the personalized financial services that improve the overall interest of the clients and manage greater expectations with certain changes. There are over 5.6, million businesses that relate to the private sector as owned by families and individuals; Many of these owners require tailored financial services for effective estate planning about the management of wealth.

Targeting:

Selecting the specific segments that Odyssey Trust Company Belfast wants to serve. It could be based on the profitability of the segments and the higher growth potential of the company’s expertise. Targeting the customers by seeking wealth management services or businesses with the need of corporate trustee services. The customers are those people who can manage their wealth and have the age of 35 or above.

Positioning:

Odyssey Trust Company Belfast communicates the USP – Unique Selling Proposition clearly to differentiate from other financial instructions in Belfast. as tailored solutions like customized services. It leads the expertise in fiduciary services and personalized client relationships to innovative financial solutions.

Customer Analysis:

A customer persona is a representation of the ideal customers based on the people who achieve readymade purchases There is a visual presentation of customers with their goals, motives, and pain points that can be analyzed in the customer persona.

Tactics:

Odyssey Trust Company Belfast has effective pricing promotions, product bundling, and targeted advertising campaigns that deal with the sales content. The key initiatives that are designed to raise sales and improve certain profitability in the short-term, and the overall tactics of the business need to be developed.

AIDA Model:

Attention:

Olympia Trust Company captures a higher level of attention through its prestigious reputation and having a higher clarity of 11,000. As a leading provider of some financial services, the company stands out for its extensive expertise in judiciary and trust services.

Interest:

The company piques with the clients to conduct meetings and consultations that are designed to analyze complex needs and offer bespoke solutions a long-standing presence since 1996.

Desired:

The firm’s operations are advanced and related to the reporting tools and the expertise of the industry desired the potential clients by showcasing the capability to provide sophisticated and personalized financial solutions.

Action:

The company’s functions and operations are converted into actions by offering a streamlined consultation process and a dedicated team ready to provide customized advice, Potential clients are motivated to engage directly through the website to contact the services.

RACE Model:

Reach:

The company targets high-net-worth people as well as business owners. In the year 2023, there will be 2.5 million HNWIs with a combined assert that exceeds 1.5 euros trillion. The company uses targeted digital marketing as well as strategic partnerships to connect with affluent demographics.

Act:

Odessey Trust Company provides the proper personalized consultation to engage with potential clients. Given that, 87% of the HNWIs prioritize the tasks or the bespoke services. The approach of the company regarding customized financial solutions regarding the assessment to address the needs of the customers or clients.

 Convert:

Odessey Trust Company focuses on converting consultation regarding ongoing relationships by demonstrating the value. The competitive advantage of wealth management personalized the approach to differentiation from the competitors and improved the conversion rates.

Engage:

Odessey Trust Company directly emphasizes the maintenance of strong client relationships with regular reviews and personalized updates. The entire strategy is supported by the facts that relate to the higher net worth clients and foster the loyalty of long-term with the engorgement of referrals.

Action:

Odyssey Trust Company should spend almost 20,00 dollars on advertising and marketing campaigns to raise awareness about the trust administration and the company’s formation. Odyssey Trust Company Belfast should develop the Proper Digital Technological System for the customers in which their interaction to increase the overall interaction of the customers with the company becomes increase that help to maintain the core strategic actions and utilize the valuable responses in the future. So, the firm should develop mobile integration, AI, and IoT technologies for better interaction with customers.

• Product: Odyssey Trust Company offers services like company formations as well as trust administrations.
• Price: The price of Odyssey Trust Company may vary based on the requirements of clients and customers.
• Place: Odyssey Trust Company has international reach but greatly serves as the Northern Ireland.
• Promotion: Odyssey Trust Company promotes through networking channels and digital outreach channels.

Control:

Odyssey Trust Company Belfast should Hire the Proper Research and Development Team that indicates the proper research practices. I evaluate that the company should improve its overall values and meet certain experiences in the future. Tactics are the specific actions as well as decisions that are undertaken to accomplish the strategy like a nation’s strategy that might be to win the hearts and minds of the citizens. Client satisfaction and retention, financial performance, and operational efficiency are the key performance indicators that improve the organizational performance in the current activities.

KPIs:

The client satisfaction scores, Employee satisfaction and retention rate, Digital engagement metrics, and the average revenue per client are the key performance indicators that affect the performance of the business and its entire projects.

Strategy Development:

Odyssey Trust Company Belfast should develop the proper strategy plan to improve the experiences of the customers and raise the profitability of the company. The company develops clear and specific facilities to ensure the goals are clearly defined and measurable to achieve better activities. Vague and ambiguous goals can lead to confusion and lack of direction with the SMART criteria that address the overall business process. In the strategic plan of the Odyssey Trust Company Belfast, to achieve all the goals and objectives, it is clear that various strategies need to be improved and manage the current activities. These functions investigate the business resources that manage the greater strengths and update the greater positions regarding the change. The company directly focuses on a limited number of key goals at any given time to avoid diluting efforts as well as key resources. By prioritizing the goals based on the certain impact and achieving the business values in the cleared strategic vision.

Regular review and revisions are another strategic component of the Odyssey Trust Company Belfast that improves the overall reliance on digital technologies to meet the entire expectations of the customers. Customers of the company are the vital element that increases the organizational values and evaluates the greater decisions in the strategic vision. To engage the employees and set the prep goals, overall ownership needs to be fostered. Employees of the company are more likely to be satisfied and directly aligned with the goals as contributed to the rationale behind the cleared statements. By establishing clear motives and achieving overall performance, the Odyssey Trust Company Belfast develops effective strategic plans.

The company should adopt the activities of integration across various functions that help to align the goals and collaborate with the different business activities. To achieve the overreaching company’s goals and raise the departmental concerns the business directions must be advanced to take the reliable and the certain activities. By encouraging the culture of continuous learning and improving the review of past performances, the Odyssey Trust Company Belfast will achieve a clear and strategic performance. It helps to meet the organizational values and manage the customers’ expectations by using mobile technology.

The company should use advanced technology to increase business performance and evaluate the greater strengths regarding the valuable plans. It helps to meet the specific operations and increase the organizational values related to the detailed activities in the cleared responses. With the help of communication and transparency, I clearly or consistently throughout the firm that fosters the trust among the customers and the company. So, I analyzed that there is proper development of activities that need to be improved to increase the business performance and manage the cleared resources. To achieve the objectives that infield above, the current operations of the customers must be valuable and need to be improved, and the recent areas of success. Transparency at Odyssey Trust Company Belfast builds a higher level of trust with the customers who are vital elements of the organization. To achieve organizational practices and increase organizational learning, the current values must be organized in the future. Odyssey Trust Company Belfast uses advanced technology that increases business practices and improves the experience of customers. Mobile integration and the computer network with the use of Artificial Intelligence and Information Technology as key technologies that increase the business values in the responses to customers.

The customers of Odyssey Trust Company Belfast are the important elements that increase the organizational values and maintain the greater forces in the future. Odyssey Trust Company Belfast will achieve the realistic target and boost the culture of continuous learning. So, the overall collaboration and coordination among the departments are important for achieving the business performances and refining the future goals. So, the strategic objectives that are used to meet the needs of customers and improve their experiences directly relate to the overall experience of the customers. Customers of the organization are the integral element that increases performance and maintains clear or reliable resources in the future. The stadium will improve the overall services of the customers to raise their strategic performances.